SEO for a global marine services provider

Oceanic provides catering, hospitality, training and medical services to merchant, cruise and offshore vessels. It is part of V.Group. We have run its SEO since November 2019. We also built and manage the main Oceanic website and the websites for Oceanic Leisure, the Oceanic Hospitality Training Centre and SeaMed24.

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The Oceanic website homepage on a laptop

5thaverage position in Google for “catering ship management” in October 2026. Also 5th for “catering superintendents”

1stcompany named by ChatGPT when asked who provides catering management for merchant vessels

7 yearsrunning Oceanic’s SEO since November 2019, alongside four websites we built and manage

Technical SEO

Priority Pixels has run SEO for oceanic-services.com since November 2019. Each month starts with the technical health of the website: website audits, WordPress updates and indexing checks against Google Search Console, with a quarterly review of the structured data. Its average position in Google moved from 22.1 to 13.1 between the 12 months to October 2025 and the 12 months to October 2026.

The schema is custom built into the theme rather than left to a plugin. It covers the organisation, each service page, news articles, FAQs and breadcrumbs, so search engines and AI search platforms can read what Oceanic offers across all eight of its service lines.

Links, speed and reporting

Backlinks are reviewed regularly. Link selling networks and scraper sites that target the website go into a disavow file submitted to Google, whilst genuine industry, press and V.Group links stay in place.

Page speed work has included caching, adding image dimensions to stop layout shift, removing a duplicate script library and repairing broken image references across the media library. Microsoft Clarity was added for heatmaps and session recordings. An llms.txt file is kept up to date for AI search and internal links connect the sector, about and news pages to the main service pages. Oceanic receives a monthly report and meets the team regularly to agree priorities.

Where buyers find Oceanic

catering ship management

AllImagesShoppingNews

Oceanichttps://oceanic-services.com › what-we-do › catering-management-for-merchant-vessels

Catering Management for Merchant Vessels - Oceanic

Through provision management Oceanic ensure that all dietary requirements are met and your crew are fed healthy, nutritional meals.

5th on average in Google for “catering ship management”, 5th for “catering superintendents” and 8th for “catering management for merchant vessels”.

ship catering

AI Overview

Catering Management for Merchant Vessels - Oceanic

Oceanic

One of the sources Google’s AI Overview cites for “ship catering” in the Philippines, where the Oceanic Hospitality Training Centre is based.

ChatGPT

Which companies provide catering management for merchant vessels?

Several specialist companies provide catering management, food procurement and provisioning for merchant vessels.

Oceanic

Ask anything

Named first by ChatGPT when asked which companies provide catering management for merchant vessels.

The Oceanic brands

Three parts of Oceanic speak to audiences of their own, so each has its own website. We built all three and manage them alongside the main Oceanic website.

The Oceanic Leisure website on a phone and laptop

Oceanic Leisure works with the cruise and ferry sector, from expedition ships and mega yachts to luxury liners. Its website is written for cruise and ferry operators rather than ship managers, on a custom WordPress theme that carries the Oceanic brand with a more refined finish.

Each service has its own page, from Hotel Operations and Supply Chain to Operating Models. Every page closes with a prompt to call or email the Leisure team.

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The Oceanic Hospitality Training Centre website on a tablet and phone

The training centre in Manila trains cooks, stewards and hospitality crews for merchant, cruise and offshore vessels, on board, onshore and online.

The course catalogue is large and keeps growing, so we built courses as their own content type. A course is added or updated from one form. The courses page filters by department and subject.

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The SeaMed24 website on a laptop and phone

SeaMed24 is the maritime healthcare service from Oceanic, providing medical teams and a digital health platform for vessels of every type. Its single page website explains the service to ship operators and recruits the doctors and nurses who deliver it.

The recruitment form does the first round of screening, asking about visas, years at sea and safety certificates before the first call.

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The website behind the SEO

Oceanic first came to us through its parent company, V.Group. The first project was the main Oceanic website, built to bring every service line together in one place for the ship owners, ship managers, cruise operators and offshore operators Oceanic works with.

When the business changed its name from Oceanic Catering to Oceanic in November 2021, we updated the website with a revised sitemap, new branding and new copy. The aim was to present Oceanic as a provider of marine services rather than catering alone, with more weight given to its global reach, its work on crew wellbeing and its commitment to environmental sustainability.

Each of the eight service lines has its own page, from catering management for merchant vessels to marine stores and crew health and wellbeing. Sector pages cover merchant, cruise, offshore and mega yacht work. News, careers and the global presence pages sit alongside them, all linked back to the services.

Beyond the websites, we have produced brochures, exhibition stands and other printed material for Oceanic, so the brand looks the same on the event floor as it does online.

Sources: Google Search Console, 19 Nov 2024 to 31 Oct 2025 against 19 Nov 2025 to 31 Oct 2026. Google Search Console, 4 to 31 Oct 2026, for the positions of single searches. Sistrix AI Check, 10 Nov 2026. ChatGPT, 10 Nov 2026.

We're a marketing agency for the shipping industry

Priority Pixels are a marketing agency for the shipping industry, offering a full suite of services, including web design, SEO, and paid media, all tailored to support your unique goals. With extensive experience working alongside leading maritime organisations, we understand the complexities of the shipping sector. If you have any projects where you could use expert guidance, we're here to help. Don't hesitate to reach out; we'd love to be part of your journey!