Articles by Nathan Yendle
Google’s February 2026 Discover Core Update Has Finished Rolling Out
Google’s February 2026 Discover core update has finished rolling out. The update completed on 27 February 2026, roughly 22 days after it began on...
By Nathan Yendle | 5th March 2026
Performance Max Gets Smarter: What UK Businesses Should Know
Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch that’s been frustrating UK businesses since launch...
By Nathan Yendle | 25th February 2026
Google Ads for Public Sector Organisations: Reaching Residents Through Paid Search
Public sector organisations face a different kind of marketing challenge to private businesses. Councils, NHS trusts, government agencies and housing associations are not trying...
By Nathan Yendle | 23rd February 2026
Google Ads for Ecommerce: Driving Revenue Without Wasting Budget
Running Google Ads for an ecommerce store is straightforward in principle. You set a budget, pick your products, write some ad copy and wait...
By Nathan Yendle | 18th February 2026
Google AI Overviews and Shopping Ads: The New PPC Battleground
February 2026 data from Similarweb, highlighted by SEO consultant Aleyda Solis, shows a clear shift in how Google is distributing clicks across search results....
By Nathan Yendle | 17th February 2026
PPC Tracking After Third-Party Cookies: What Needs to Change
Third-party cookies have been the backbone of paid search conversion tracking for over a decade. They made it straightforward to follow a user from...
By Nathan Yendle | 16th February 2026
What a PPC Audit Reveals About Your B2B Ad Spend
Most B2B organisations running paid search campaigns have a general sense of whether they are getting results. Monthly reports show click volumes, cost per...
By Nathan Yendle | 16th February 2026
Microsoft’s AI Search Revolution: Why UK Businesses Need a Dual-Platform PPC Strategy
If your paid search strategy begins and ends with Google, you’re probably not alone. Most UK businesses default to Google Ads because that’s where...
By Nathan Yendle | 16th February 2026
Paid Media Strategy for SaaS: Balancing Brand Awareness and Direct Response
SaaS companies face a tension in their paid media strategy that most other businesses don’t encounter to the same degree. Direct response campaigns, the...
By Nathan Yendle | 10th February 2026
Google’s February 2026 Discover Core Update and What to Expect
Google started rolling out the February 2026 Discover core update on 5 February. It’s the first core update to focus specifically on Google Discover...
By Nathan Yendle | 9th February 2026
Reaching Potential Customers in B2B: Digital Channels That Work
Most B2B companies know their ideal customer profile inside out. They understand the job titles, the industries and the pain points. Where things tend...
By Nathan Yendle | 9th February 2026
LinkedIn Ads for Technology Companies: Targeting Technical Decision Makers
Technology companies selling complex products or services face a specific advertising challenge: the people who make buying decisions are often technical professionals who don’t...
By Nathan Yendle | 28th January 2026
ChatGPT Is Now a Shopping Assistant and That Changes Everything for Ecommerce
OpenAI launched its Shopping Research feature at the end of November 2025, turning ChatGPT into a product discovery tool that researches, compares and recommends...
By Nathan Yendle | 16th January 2026
How Professional Services Firms Can Build Authority on LinkedIn
Professional services firms operate in a market where credibility is everything. An accountancy practice, a law firm, a management consultancy or an engineering advisory...
By Nathan Yendle | 15th January 2026
LinkedIn Ads for Construction: Reaching the Decision Makers
LinkedIn is the one social platform where construction decision makers are active and reachable. Project managers, quantity surveyors, architects, procurement leads and managing directors...
By Nathan Yendle | 9th January 2026
Microsoft Ads for Technology and SaaS: Reaching Enterprise Buyers on Bing
Most technology and SaaS companies pour their paid search budget into Google Ads and treat Microsoft Ads as an afterthought. That’s a mistake, particularly...
By Nathan Yendle | 8th January 2026
Measuring Marketing ROI for Professional Services Firms
Professional services firms operate on reputation, relationships and referrals. Marketing’s role in that mix has always been harder to pin down than in sectors...
By Nathan Yendle | 15th December 2025
Instagram Ads for B2B: Creative Strategies That Deliver
B2B companies used to write off Instagram advertising completely. Professional audiences are consuming business content on the platform, mixing industry insights with their personal...
By Nathan Yendle | 11th December 2025
Google Ads for SaaS Companies: Reducing Cost Per Trial Sign-Up
Google Ads is one of the fastest ways for a SaaS company to put its product in front of buyers who are actively searching...
By Nathan Yendle | 10th December 2025
LinkedIn Ads: Choosing the Right Format for Your B2B Objectives
Decision-makers hang out on LinkedIn, which makes LinkedIn Ads brilliant for B2B marketing. The problem? Most businesses just pick whatever format looks familiar and...
By Nathan Yendle | 8th December 2025
Do B2B Companies Need a Paid Media Agency?
Paid media in B2B is a different discipline to consumer advertising. The audiences are smaller, the cost per click is higher and the margin...
By Nathan Yendle | 8th December 2025
Google Ads for Healthcare Providers: Compliance, Strategy and Results
Google treats healthcare sector advertising completely differently to everything else. Whilst you can throw together a campaign for a restaurant or accountancy firm and...
By Nathan Yendle | 8th December 2025
How to Generate High-Quality B2B Leads with LinkedIn Ads
Google Ads and Facebook can’t touch LinkedIn for targeting precision in B2B advertising campaigns. You’re reaching people based on their actual job title, seniority...
By Nathan Yendle | 5th December 2025
PPC Landing Pages That Convert: Design and Copy Principles for Paid Traffic
Most PPC campaigns do not fail because of bad keyword selection or poor bidding strategy. They fail because the landing page does not convert....
By Nathan Yendle | 4th December 2025
How Much Does Google PPC Cost?
Every business gets a different answer when they ask “How much does Google PPC cost?” Your industry matters, your competition matters and your audience...
By Nathan Yendle | 1st December 2025
The Definitive Checklist for LinkedIn Ads Optimisation
Most B2B marketers can launch a LinkedIn campaign without breaking a sweat. But optimising them remains challenging. Budget gets allocated to ads whilst the...
By Nathan Yendle | 28th November 2025
Facebook Ads for Healthcare Providers: Reaching Patients Where They Are
Facebook remains one of the most effective paid media channels for healthcare providers looking to reach patients online. With tens of millions of active...
By Nathan Yendle | 26th November 2025
Getting More from the Microsoft Audience Network for B2B Campaigns
The Microsoft Audience Network sits alongside search campaigns as an option within the Microsoft Advertising platform, serving native ads across MSN, Outlook.com, Microsoft Edge...
By Nathan Yendle | 26th November 2025
How to Improve Your Google Ads Quality Score
Most advertisers ignore Quality Score completely, which is mental when you consider how much it controls your Google Ads performance. This single metric decides...
By Nathan Yendle | 24th November 2025
Microsoft Ads vs Google Ads: Which Platform Delivers Better Results for B2B?
Don’t think of Microsoft Ads and Google Ads as competitors you need to pick between. Google has the volume, but Microsoft serves professionally focused...
By Nathan Yendle | 21st November 2025
PPC for Private Healthcare: Managing Cost Per Patient Acquisition
Private healthcare in the UK is a competitive market for paid search. Patients searching for private consultations, elective procedures and specialist treatments are high-value...
By Nathan Yendle | 21st November 2025
Google Ads vs Facebook Ads for B2B: Which is Better?
Which platform’s better? Wrong question. What you really need to know is which one fits your buying cycle, because a paid media strategy that...
By Nathan Yendle | 17th November 2025
Google Ads for Construction Companies: Targeting the Right Projects
Winning commercial construction work through Google Ads requires a different mindset from most pay-per-click campaigns. The people clicking your ads are not consumers comparing...
By Nathan Yendle | 14th November 2025
Instagram Ads for Healthcare Providers
NHS Trusts running health campaigns, private clinics showing off their services, specialist practices connecting with patients. Instagram advertising lets healthcare providers reach people where...
By Nathan Yendle | 14th November 2025
How to choose a PPC Agency
Your PPC spend either drives real business growth or it doesn’t. Simple as that. B2B companies and public sector organisations can’t afford campaigns that...
By Nathan Yendle | 13th November 2025
Using Microsoft Shopping Ads to Compete on Cost-Per-Click
If you’re running product ads and putting everything into Google Shopping, you’re probably paying more per click than you need to. Microsoft Shopping Ads...
By Nathan Yendle | 12th November 2025
The Definitive Checklist for Facebook Ads Optimisation
With over 10 million advertisers fighting for attention on Meta’s platforms, you can’t just throw money at Facebook Ads and hope for the best...
By Nathan Yendle | 6th November 2025
Paid Media for Professional Services: Choosing the Right Channels
Professional services firms operate in a market where trust, reputation and personal relationships carry more weight than any advertising campaign. Clients hiring a solicitor,...
By Nathan Yendle | 5th November 2025
Public Sector SEO: Accessibility and User Experience
Commercial businesses don’t deal with what you’re up against. As specialists in the public sector, we understand the pressures that NHS trusts, local councils...
By Nathan Yendle | 5th November 2025
Google Ads Scripts for B2B: Automating Reports, Alerts and Bid Adjustments
Google Ads scripts give B2B advertisers the ability to automate reporting, create custom alerts and adjust bids based on real performance data, all without...
By Nathan Yendle | 4th November 2025
Microsoft Ads for Professional Services: Lower CPCs and Higher-Quality Leads
Professional services firms spend heavily on Google Ads. Law firms, accountancy practices, management consultancies and architecture studios all compete for the same high-intent keywords...
By Nathan Yendle | 30th October 2025
LinkedIn Retargeting Ads: How to Re-Engage B2B Prospects Who Visited Your Site
Most B2B websites convert somewhere between 2% and 5% of their traffic. That means the vast majority of professionals who visit your site, read...
By Nathan Yendle | 29th October 2025
PPC for Shipping Companies: Paid Search in a Specialist B2B Market
Paid search advertising gives shipping and maritime companies a direct route to the people searching for their services. Unlike brand awareness campaigns or social...
By Nathan Yendle | 27th October 2025
LinkedIn Ads for Public Sector: Effective Strategies
Why struggle with social platforms that treat your policy announcements like they’re competing with cat videos? LinkedIn advertising gives public sector organisations something different:...
By Nathan Yendle | 24th October 2025
LinkedIn Ads for Professional Services Firms: Proven Strategies
If you’re a professional services firm, LinkedIn gives you something no other platform really can. Direct access to the people who actually commission work....
By Nathan Yendle | 22nd October 2025
Microsoft Ads for Shipping and Maritime: An Overlooked Channel for B2B Enquiries
Most shipping and maritime companies that invest in paid search start with Google Ads. That makes sense. Google handles the majority of search traffic...
By Nathan Yendle | 20th October 2025
Is Microsoft Advertising Worth the Investment?
Most B2B marketing budgets go straight to Google Ads without a second thought. Google dominates paid search. That dominance has created a blind spot....
By Nathan Yendle | 20th October 2025
How LinkedIn Ads Targeting Works
What sets LinkedIn apart? It’s built on real professional data, not guesswork about what someone might be interested in. Every time a user updates...
By Nathan Yendle | 16th October 2025
Google Ads for Professional Services: Managing Cost Per Lead in Competitive Markets
Professional services firms operate in some of the most expensive Google Ads markets in the UK. Solicitors, accountants, architects, financial advisers and consultancies all...
By Nathan Yendle | 15th October 2025
LinkedIn Ads for Shipping and Maritime: Connecting with Industry Decision Makers
LinkedIn offers shipping and maritime companies something that most advertising channels lack: direct access to the professionals who influence purchasing decisions. Fleet managers, technical...
By Nathan Yendle | 13th October 2025
What to Expect from a Google Ads Audit
Don’t wait until your Google Ads campaigns crash and burn to get an audit. Think of it as an MOT for your advertising spend,...
By Nathan Yendle | 13th October 2025
A B2B Guide to Google Ads Campaign Structure
Scattered keywords across vague campaigns? You’re just burning budget. B2B Google Ads work when your structure actually matches what matters to your business. Sure,...
By Nathan Yendle | 10th October 2025
Facebook Ads for Technology and SaaS Companies: Reaching Technical Buyers
Facebook Ads aren’t the first channel most technology companies consider for B2B lead generation. LinkedIn gets the attention because it’s where the professional audience...
By Nathan Yendle | 8th October 2025
Google Ads for Shipping and Maritime Companies: Reaching Procurement Teams
Google Ads can be a powerful channel for shipping and maritime companies, but only when the campaigns are built around how the industry operates....
By Nathan Yendle | 6th October 2025
How to Audit and Optimise Your Microsoft Ads Campaigns
Your Microsoft Ads campaigns probably started strong. Decent returns, qualified leads trickling in, everything looking promising. But what happens next is all too familiar:...
By Nathan Yendle | 6th October 2025
LinkedIn Integration in Microsoft Ads: A Targeting Powerhouse for B2B Campaigns
Google Ads captures search intent well, but Microsoft Ads does something different entirely. It connects directly to LinkedIn’s professional database, which means you’re targeting...
By Nathan Yendle | 3rd October 2025
LinkedIn Advertising Strategy for B2B: Building a Campaign Framework That Works
LinkedIn has become the default advertising platform for B2B companies that need to reach professional buyers. The audience is already there: senior decision makers,...
By Nathan Yendle | 2nd October 2025
How to Rank in AI Search Results
Those old algorithms that got excited about keyword stuffing and dodgy link schemes? They’re dead. What we’ve got now reads content like a human...
By Nathan Yendle | 1st October 2025
ChatGPT Launches Direct Shopping with Instant Checkout
OpenAI has announced that ChatGPT users in the United States can now buy products directly through chat conversations. The feature, called Instant Checkout, removes...
By Nathan Yendle | 1st October 2025
10 Common Google Ads Mistakes (and How to Avoid Them)
Setting up Google Ads looks dead simple on paper. Pick keywords, write copy, throw money at it and watch the leads roll in. Except...
By Nathan Yendle | 29th September 2025
Microsoft Performance Max Campaigns: What B2B Marketers Need to Know
Think of Microsoft Performance Max as your one-stop shop for advertising across their entire network. No more juggling separate campaigns for search, display and...
By Nathan Yendle | 25th September 2025
PPC for Construction Companies: Getting the Most from Paid Search
Paid search gives construction companies a way to appear in front of buyers at the exact moment they’re looking for a contractor, supplier or...
By Nathan Yendle | 24th September 2025
Microsoft Ads for Construction: An Overlooked Channel for Trade Enquiries
Most construction companies running paid search campaigns focus entirely on Google. That makes sense given Google’s market share, but it means they’re ignoring a...
By Nathan Yendle | 22nd September 2025
Why LinkedIn Ads Should Be Essential in Your Healthcare Marketing Mix
Generic marketing messages bounce off healthcare professionals like rain off a windscreen. NHS trusts, private healthcare providers and medical tech companies operate in tightly...
By Nathan Yendle | 18th September 2025
Facebook Ads for the Public Sector: How to Reach the Right Audience
Facebook Ads pack serious reach, but public sector teams can’t just dive in like commercial marketers. Community needs clash with accountability standards and regulatory...
By Nathan Yendle | 11th September 2025
Is Google Ads Worth it for B2B?
Can Google Ads actually work for B2B? We get this question constantly from businesses who’ve written off paid search as too transactional for their...
By Nathan Yendle | 8th September 2025
Microsoft Ads for Healthcare Providers: Driving Private and NHS Enquiries Efficiently
Most healthcare providers automatically reach for Google Ads when they need more patient enquiries or want to win NHS contracts. But whilst everyone’s fighting...
By Nathan Yendle | 5th September 2025
How to Set Up Google Shopping Ads for Maximum ROI
Forget everything you know about standard pay-per-click campaigns because Google Shopping Ads work completely differently. No keyword bidding, no text adverts. What matters here?...
By Nathan Yendle | 1st September 2025
Getting Results from Meta Ads in Professional Services
Trust isn’t something you can add to cart. Professional services face a completely different challenge on Meta because you’re asking strangers to hand over...
By Nathan Yendle | 27th August 2025
The SEO and Microsoft Ads Connection: Why Running Both Gets Better Results
When you run paid media and SEO together, they don’t just coexist. Most B2B businesses treat them like feuding siblings, running them separately and...
By Nathan Yendle | 26th August 2025
How to Build a B2B Lead Funnel Using Microsoft Ads
You can’t just fire Microsoft Ads at your target audience and expect miracles. Real success means figuring out how business buyers actually research, evaluate...
By Nathan Yendle | 22nd August 2025
Google Ads Remarketing for B2B: How It Drives Conversions
Most B2B buyers won’t convert the first time they visit your website. That’s just how it works. They’re comparing options, talking to colleagues, reading...
By Nathan Yendle | 14th August 2025
How to Retarget Effectively on Facebook & Instagram
Because they’ve already shown interest, these warm audiences convert way better than cold prospects seeing your ads for the first time. We’re talking about...
By Nathan Yendle | 7th August 2025
Why Cloudflare Blocked Perplexity AI
Cloudflare has taken the unusual step of delisting and actively blocking Perplexity AI from crawling websites after discovering the company was using stealth tactics...
By Nathan Yendle | 6th August 2025
Meta Ads Budgeting: What B2B Marketers Need to Know
Meta advertising in B2B markets demands a completely different approach to budgeting than consumer campaigns. Your sales cycles run longer. Decision-makers are harder to...
By Nathan Yendle | 31st July 2025
What Makes a Good Google Ads Consultant?
Anyone can tick boxes about certifications and technical know-how, but that’s missing the point entirely. What you really need from Google Ads is someone...
By Nathan Yendle | 28th July 2025
Using LinkedIn Ads Analytics to Improve Campaign Results
Why chase organic visibility when you can reach decision-makers today? SEO takes months to build momentum, but LinkedIn’s paid platform puts your message directly...
By Nathan Yendle | 4th July 2025
Facebook Ads for B2B: What Works in 2025
Decision-makers across technology, healthcare and professional services are consuming business content on Facebook more than ever. B2B marketers who dismiss it as consumer-only? They’re...
By Nathan Yendle | 2nd July 2025
Google Core Update: What to Expect in July 2025
Another Google Update has been announced, now happening in July 2025 – earlier than originally anticipated. Google has said that this core update may...
By Nathan Yendle | 25th June 2025
The European Accessibility Act: What UK Businesses Need to Know
28 June 2025. That’s when the European Accessibility Act kicks in, bringing fresh legal requirements for websites and digital services right across the EU....
By Nathan Yendle | 20th June 2025
Microsoft Build 2025
What The New AI Agents Mean For Your Business Microsoft Build 2025 took place in Seattle from 19 to 22 May and as expected,...
By Nathan Yendle | 26th May 2025
Google I/O 2025: What Gemini’s AI Upgrades Mean For Your Digital Strategy
Google’s I/O 2025 conference showed just how quickly AI is becoming part of everything from search visibility to content creation and development workflows. For...
By Nathan Yendle | 23rd May 2025
What You Need to Know from Google Marketing Live 2025
Google Marketing Live is Google’s annual showcase of new product developments and features across its advertising ecosystem. As expected, the focus this year was...
By Nathan Yendle | 22nd May 2025
What the 2024 Google Ads Safety Report Means for Advertisers
Google has published its 2024 Ads Safety Report, outlining how it responded to misuse, fraud and policy violations over the past year. If you...
By Nathan Yendle | 30th April 2025
Google Ads Trends 2025: What Matters Right Now
Google Ads Trends 2025 are already taking shape and the focus this year is sharper than ever: cleaner data, smarter automation and real outcomes....
By Nathan Yendle | 1st April 2025
Microsoft Audience Ads: Reaching New Clients Beyond Search
Search advertising is a proven tactic for B2B lead generation, but it isn’t the only way to reach decision-makers. Microsoft Audience Ads allow you...
By Nathan Yendle | 28th March 2025
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