NHS Marketing Agency: WCAG-Compliant Websites, SEO and PPC

The Health Connections Mendip framework is designed for social prescribing projects, Primary Care Networks (PCNs) and councils, offering a centralised solution to bring together community organisations, support groups and health resources. By housing these services in one accessible location, the framework makes it easier for individuals to find the health, social support, or wellbeing resources they need within their community. Priority Pixels has supported the NHS since 2016 to implement and maintain this framework, rolling it out to service areas like Wellbeing South Somerset, Arc Bucks PCN and most recently, Phoenix Health PCN. Our ongoing collaboration has focused on providing technical and design expertise to ensure the directory is user-friendly, effective and continually meeting the needs of the community.

In a recent enhancement, Priority Pixels overhauled the Health Connections Mendip website, integrating the directory within a new, accessible WordPress framework designed for a seamless user experience. This framework is flexible, capable of being hosted on its own domain or as a subdomain of an existing site and can serve as a standalone website, an upgrade, or an extension of an organisation’s digital presence. It also includes an option for secure integration with EMIS for PCNs, allowing a streamlined connection with patient management systems. This adaptable and secure directory framework empowers organisations to improve access to essential health and wellbeing resources, demonstrating a commitment to inclusivity and community support.

The Somerset Dementia Wellbeing Service aimed to establish a strong brand identity and improve community support for those affected by dementia. Priority Pixels was selected through a competitive tender process to lead this initiative, developing a comprehensive brand and accessible website from the ground up. Our design team created a cohesive visual identity, complete with a distinctive logo, carefully selected typographyand a warm, inviting colour palette to evoke support and approachability. We extended this brand across various print and digital materials, including flyers and pop-up banners, ensuring consistency and enhancing community engagement. This holistic branding approach helped position Somerset Dementia as a trusted, recognisable resource within the community.

In addition to the branding, we designed and built a user-friendly WordPress website tailored to the service’s mission. The site features clean, intuitive navigation and exceptional performance, providing users with easy access to essential dementia-related resources. A key element is the interactive map, integrated using the Google Maps API, which allows users to locate nearby services quickly and efficiently. This feature not only improves user experience but also enhances the site’s search engine visibility, helping reach more people in need. The result is a professional, accessible digital platform that connects directly with individuals affected by dementia and their families, offering vital support and resources in a seamless and engaging way.

Phoenix Health Primary Care Network (PCN) enhances existing healthcare services with a proactive, personalisedand coordinated approach, bringing together GP practices, mental health services, social care, pharmacies, hospitals and voluntary organisations to support the local community. To expand its outreach and engage with patients effectively, Phoenix Health PCN collaborates with Priority Pixels for social media management on platforms like Facebook and Instagram. Priority Pixels creates strategic content to promote the PCN’s initiatives, such as its online directory connecting patients to essential services, while also sharing success stories, health tipsand service updates to foster a sense of community.

In addition to social media efforts, Priority Pixels has supported Phoenix Health PCN with the development of a user-friendly website that features a streamlined directory and resource centre, making it simple for patients to navigate local healthcare and support resources. The website serves the 47,000 patients registered across Phoenix Health’s three practices: Cross Keys Surgery, Unity Healthand Haddenham Medical Centre. It also includes a bespoke illustration featuring local landmarks, adding a familiar and welcoming touch that reflects the PCN’s deep connection to its community. This digital presence underscores Phoenix Health’s dedication to accessible and holistic patient support, ensuring that vital resources are easy to find and use.

The Christchurch Primary Care Network (PCN) – encompassing Christchurch Medical Practice, Farmhouse Surgery, Highcliffe Medical Centre and Stour Surgery – has introduced the Christchurch Connections and Health Hub, developed in collaboration with Compassionate Communities UK and the Affordable Housing and Healthcare Group. Built on WordPress, the website serves as a centralised digital hub to connect patients with local groups, services and resources, embodying Christchurch PCN’s commitment to fostering a healthier, more connected community.

The Christchurch Connections and Health Hub features a straightforward and manageable admin area built using Advanced Custom Fields. This setup allows the Christchurch PCN team to easily update and expand the website’s content, ensuring that patients have access to the most current information. The site offers an accessible resource centre and modern directory, where patients can quickly find healthcare information, community groups and national support networks, strengthening Christchurch PCN’s mission to provide connected and comprehensive care.

Devon Alliance recruits healthcare professionals from around the world, having successfully hired over 1,000 internationally educated nurses across Devon’s hospitals in the past two years. Representing six NHS Trusts, they advertise vacancies for registered nurses to live and work in Devon, supporting the NHS. However, with social media previously managed in-house, Devon Alliance lacked the time and expertise needed to grow their online presence effectively. They turned to Priority Pixels for guidance, managementand fresh ideas to boost their social engagement and reach.

Priority Pixels took over managing Devon Alliance’s social media accounts. We developed a comprehensive content plan, creating and scheduling posts each monthand reviewed performance in monthly meetings to refine our strategy. Community management is also part of our service, helping to strengthen relationships, promote brand advocacyand increase their following. Our efforts have contributed to Devon Alliance’s growth and expansion across the UK, encouraging more nurses to choose Devon as their place to live and work.