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Paul Clapp

Paul’s extensive background is in web design and marketing and he is responsible for delivering each client’s vision. Paul oversees all aspects of the web development cycle, from the graphic design and content imagery through to technical SEO and digital strategies.

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Why Using WordPress for Your Business Website Makes Sense

Why Using WordPress for Your Business Website Makes Sense

Posted: 15th April 2018

Well-known for its user-friendly features, WordPress is one of the world’s most popular content management systems (CMS). But before deciding whether WordPress is right for you and your business, take a few minutes to read about why it’s so popular and what makes it so special.


SEO Friendly

Getting your business website found in search engine results pages (SERPs) is critical to the success of your business. It’s therefore important that search engines can easily index the pages on your website. The way WordPress is built means you never have to worry about your URL structure, and organising content with categories and tags can give your SEO efforts a massive boost.

Google uses over 200 different identifiers to rank your website in organic search results, and one of these is what CMS you’re on. Due to the robust build of the WordPress platform, it’s seen a positive SEO metric, as opposed to some of the less tried and tested CMS platforms out there.

WordPress also has a huge library of plugins available, many of which can help your SEO. These include Yoast SEO which lets admin users edit meta titles and descriptions from the admin console. And there are a number of web analytics plugins which help users track their website stats, as well as plugins to help with onsite optimisation, including optimising images and minifying CSS and JavaScript files for fast page loading.


Open Source

WordPress is an open source platform, which basically means it’s free. Being open source, it lets web developers make their own changes to the source code. This means there’s no limit to what can be achieved with a WordPress powered website. This goes a long way to explaining why there are so many WordPress plugins and themes available. Whether you choose a theme or a bespoke website, WordPress allows you to build the perfect website for your business.


Global Community

WordPress has a huge community of users all over the world. At the time of writing, the platform powers over 75 million websites globally – that’s close to 19% of all websites online today. Some of that community includes globally recognised brands such as The Walt Disney Company, Sony Music, Variety, MTV and Time Magazine, so you’re in good company.

WordPress is also popular with celebrities and other well-known individuals, with The Rolling Stones, Beyonce, Katy Perry, Usain Bolt, and LL Cool J all having WordPress powered websites.


Support Network

Another unique feature of WordPress is the ease of which you can find technical support. There’s a wealth of websites out there all offering WordPress support including blogs, forums, and YouTube channels showing you how to get the most out of WordPress.

If you want to teach yourself WordPress, PHP development, or just need to know how to update the content management area, there’s a resource out there to help you.


Functionality

We’ve already mentioned that WordPress has a huge number of plugins available, but these aren’t just for SEO. Currently, WordPress has 54,895 plugins available, so if you need to add functionality to your website, the chances are somebody, somewhere has created a plugin that does exactly what you need.


Easy to Use

Many bespoke websites are built to let clients and end users edit their own content on completion. WordPress offers a simple UI that requires very little technical know-how. And with the addition of the Advanced Custom Fields plugin, it’s possible to customise the WordPress admin area.

That means uploading content, including text, images, video and documents, can be completed by anyone with ease – even if they’re not familiar with WordPress.


Find out more

Priority Pixels are experts in web design and development, so if you’d like more information on how a WordPress website can work for you, contact us today! Call our team on 01626 245061, or email us on: hello@prioritypixels.co.uk.

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