Google Ads Audit Complete for Children’s Wellness Centre

Children’s Wellness Centre is a specialist paediatric therapy practice operating across Kent and London. Their team of occupational therapists, speech and language therapists and physiotherapists support families through conditions including autism, ADHD, sensory processing difficulties and developmental delays.

We’ve recently completed a Google Ads audit for them, covering campaigns across both regions. We reviewed over 15 active campaigns, looking at performance metrics, keyword strategies, sitelinks and creative assets. The audit identified some strong-performing campaigns alongside opportunities to simplify the account structure and refine how budget is allocated across services. We’ve recommended switching to Performance Max campaigns, which should make management easier and deliver more consistent results.

Following the audit, we’ll now be managing Children’s Wellness Centre’s Google Ads account, putting these recommendations into practice and working to help more families find the support they need.

If you’re wondering how your own campaigns are performing, our Google Ads audit takes a proper look at what’s happening under the bonnet. Get in touch to see how we can help.