Digital marketing is still a relatively new practice, but it is already proving to be very popular with businesses of all sizes. Digital marketing is often seen as a cheaper alternative to more traditional marketing techniques, results are simple to measure and it can lead to international exposure. However, just because digital marketing is growing in popularity, there are still many reasons why companies should combine digital marketing with traditional marketing techniques. Here are some of the main ways in which traditional marketing communications practitioners can enhance your digital marketing campaigns.
Even if your company is focusing primarily on internet marketing, an effective advertising campaign should take advantage of all of the channels available. A marketing practitioner with both online and offline experience could successfully orchestrate a marketing campaign that takes in online ads, emails and social media at the same time as TV and newspaper coverage, creating a unified approach that promotes the same brand values across the different channels to have an even greater impact.
There are many different ways to reach your target audience, and it should be remembered that that not everyone is reachable online. If a large portion of your target audience remains out of reach online, you can incorporate traditional techniques to reach more of your targets. Traditional marketing practitioners will help you to identify the most effective ways to engage with your audience across all the channels, increasing your reach significantly.
A traditional marketing communications practitioner with experience of organising large events could help you to plan an event for your customers or other businesses in your industry. You may regularly interact with your contacts online, but meeting up in person is a good way to solidify bonds so that they do not remain virtual. After the event, you could go back to communicating mainly via social media, for example, but the relationships will be stronger as a result of the physical meeting.
People still like to hold things in their hands, and this can be the case when it comes to your marketing material. Even when customers approach you online through your website and social media channels, they may still want to see a brochure, to hold it in their hands and look through it in their own time. Traditional marketing practitioners with experience of online marketing can manage the whole process, from directing targeted traffic to your website to designing the brochure that reinforces your online message.
Traditional marketing will remain popular for a long time to come, and there is no reason why you should focus on just online tactics or traditional tactics. It makes more sense for many businesses to focus on a combined approach that enables them to enjoy the best of both worlds and get a good balance, which is something that a marketing communications practitioner can help you to achieve.
As online becomes more saturated and expensive for advertisers and marketers to crack its inevitable that businesses will revert to traditional tactics which in many cases and coming down in price and increasing in effectiveness.
John McElborough is a guest blogger from Cobb PR Digital Marketing – a Brighton based agency specialising in traditional offline and online marketing and PR.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.