What is Search Engine Optimisation?

What is Search Engine Optimisation?

Posted: 12th September 2016


What is Search Engine Optimisation? Search Engine Optimisation or SEO is critical to businesses who wish to be found online. This practise is also referred to as Search Engine Marketing or SEM. Making sure customers can easily find your site when they’re looking for it is too important a consideration to be overlooked. According to VeriSign, over 1 million new web addresses are registered every month – that’s over 40,000 per day. How do consumers find their way through all of these sites? Of course, the answer is search engines.

Search Engines

You’ve likely heard of Google, Yahoo! and Bing (there are others). These are the big players in the search engine business and millions upon millions of people use them every day to find everything from flowers to sports cars. Google alone boasts over 400 million searches each day, and that number is growing by the day. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your website to be listed on them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website.

There are specific techniques used when building a website that can determine whether or not a search engine can actually find the website to begin with, and then where it decides to rank it. These techniques are referred to as SEO or Search Engine Optimisation. Some SEO techniques are simple and only need doing once, others are more complex and some need doing on a regular basis. Staying on top of SEO is important because users demand only the most relevant results from their searches, so the search engines are constantly changing and refining the way they capture and categorise content.

Hire a professional

Understanding SEO properly can take years. Even some industry experts don’t know everything as it’s a constantly evolving game. The big search engines keep their algorithms close to their chests so working out an SEO strategy can be a daunting and complex process. If your serious about your website then make SEO a key part of your marketing strategy. Hiring a professional for SEO can do wonders for your business by increasing traffic and leads.

Find out more

If you would like to know more about SEO and how Priority Pixels can help increase traffic for your website please get in touch via email hello@prioritypixels.co.uk or call us on 0800 319 6198.

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