About the author

Paul Clapp

Paul’s extensive background is in web design and marketing and he is responsible for delivering each client’s vision. Paul oversees all aspects of the web development cycle, from the graphic design and content imagery through to technical SEO and digital strategies.

Connect with Paul on LinkedIn.

What are citations and why are they important to your local business?

What are citations and why are they important to your local business?

Posted: 12th August 2016

We’ve been doing a lot of local SEO recently and a big part of that work is citations. When we mention citations to our clients they tend to look at us blankly. Simply put, these are mentions of your business on other websites. This is not necessarily in the form of a physical link but could just be a mention of your business name and address. The easiest way to gain citations is adding your business to online directories such as yell.com, thomsonlocal.com and scoot.co.uk.

The value of a citation varies website to website. Citations from well established websites (as in the examples above) will generally carry more weight than citations from lesser indexed websites. Essentially, the more trustworthy a site, the more beneficial the citation.

Why are citations beneficial?

The logic is really is quite simple, citations are used by Google and Bing algorithms to rank businesses. If you have more citations than a competitor then you are more likely to be ranked above them. It’s all about adding validity to your business, it’s difficult to fake a citation on well established directories such as yell.com so Google and Bing add more weight to this.

Citations are particularly important for for businesses without a website. Trades people including electricians and plumbers that work by word of mouth may not necessarily need a website to promote their business but may need people to locate their contact details online. In these cases citations can help a local business rank highly even without a dedicated website.

Where can I get citations?

It is a common misconception that citations are gained via directories. Although directories are generally easier to get citations from they can be gained from any website including press releases and blog and news articles.

Business directories are a good place to start, we’ve listed some of the better ones below but there are quite literally hundreds more.

www.yell.com
www.thomsonlocal.com
www.freeindex.co.uk
www.yelp.co.uk
www.192.com
www.118118.com
www.scoot.co.uk
www.mylocalservices.co.uk
www.directory.independent.co.uk
www.directory.thesun.co.uk
www.approvedbusiness.co.uk
www.city-listings.co.uk
www.cityvisitor.co.uk
www.hotfrog.co.uk
www.opendi.co.uk
www.cylex-uk.co.uk
www.touchlocal.com
www.uksmallbusinessdirectory.co.uk
www.citylocal.co.uk
www.approvedbusiness.co.uk
www.businessmagnet.co.uk

Get ahead of your competitors

One way we get our clients ahead of their competition is by doing a bit of citation research. Search for your competitors name and postcode in Google or Bing and try and replicate where they are listed. By adding yourself to these directories and a few more on top you are more likely to get ranked higher than them by Google and Bing.

Find out more

If you would like to know more about citations and how Priority Pixels can help your local business SEO please get in touch via email hello@prioritypixels.co.uk or call us on 01626 245061.

Back to Blog



Digital Marketing

Digital Roundup: Including How IKEA Used Digital Strategy to Gain Rich Customer Insights (and make more money!)
Digital Roundup: How The Latest Apple Update Could Affect Your Facebook Ads and More
£20 Million in New Grants to Boost Recovery of Small Businesses

Web Design

How to optimise your website for successful lead generation in 2021
New Website For Australia Based Knox Learning Alliance
The Compassion Project Book Launch

Best of Websites

20 Best Music Industry Websites of 2021
20 Best Dental Websites of 2021
10 Best Social Media Agency Websites of 2021

SEO

On Page Web Design Tips That Will Help With SEO
Why Your Website Needs A Regular SEO Audit
Simple on-page SEO checklist

Industry News

How to Create Content for Different Channels
5 Proven Ways To Improve E-Commerce Business Performance
9 Smart Tips to Make More Money With Google Ads

Company News

Where’s Brendon? The Long Drive 2021 in association with The Long Paddle 2021
Where’s Brendon? The Long Paddle 2021 continues
Tackles and Tries Abound: Priority Pixels are now proud sponsors of Newton Abbot Rugby Club!

What we do

Priority Pixels is an expert media, design and digital marketing agency offering a full range of creative services designed to help our clients stand out from the crowd.

Our experienced team will work with you to drive your business forward online by creating websites that are built to last, memorable branding, clever SEO and paid ad campaigns that work.

By providing innovative digital experiences for your target audience, improving customer interactions and offering authentic engagement through market leading campaigns we can deliver the results your company needs.


View all services

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Gainsborough Healthcare Group
Aspect Windows
Castles Estate Agents
The Long Paddle
Send

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

Let's Chat