What does the term web development really mean? Essentially, it’s an umbrella term that covers a lot more than simply building a website. Every aspect of every site we create is carefully researched and developed and based on meticulous planning. This crucial research phase gives us a deep understanding of not only your business and brand and the purpose for the site but also the needs and wants of your customers.
Knowing how your audience behaves online, what they buy and when they shop helps us to devise designs and content that will capture their attention and convert their custom. This means that the sites we create provide digital spaces that are enjoyable to use, convenient to update and easy to find and navigate.
Knowing exactly what each project will require is something we pride ourselves on. We offer our clients clarity from the start and build our sites to a set timescale in a cost effective and efficient way. You will have a dedicated project manager working with you from start to finish, keeping you in the loop and advising you all the way.
In the research phase of any web development project we gather all the information we need regarding your business and the market in which it operates. We also research your customers and make sure the goals and expectations for the project are clear. By clearly understanding the problems you face we can come up with effective solutions.
The sites we build are creative, bespoke and engaging. They are designed to attract digital traffic and inform and entertain your target audience. Clarity and simplicity are the keys to a really great website. Clean design concepts combined with clever user experiences are the best ways to deliver your marketing goals.
At Priority Pixels we work at the forefront of emerging technologies and online trends, and are able to integrate new ideas to fit your business goals. Relevant content, interactive elements and social networking tools are key to ensuring your website’s success. The sites we create deliver outstanding online presence and proven commercial results because of the techniques we use.
We understand that the flexibility and control to edit your own site is a crucial part of a new website build. All of our websites are built using Content Management Systems. This allows you to manage your content with ease and puts you in control, saving you time and money.
Websites simply don’t work without a secure hosting and maintenance system in place. Your website will need to be hosted and maintained to ensure its online visibility and security. Our hosting environment boasts 99.9% uptime plus daily backups and our monthly security updates ensure your website is as secure as possible 24 hours a day, 365 days a year.
Visualisation is the first essential part of our design and build process. By fully understanding your audience and all the factors that affect your project we can start to build a concept based on your unique objectives and specifications.
This initial preparation and development stage is essential and helps us ensure that very aspect of your site is consistent with your brand and your goals.
Using an underpinning column and grid system, we will plan headers and footers, logo placement and site navigation.
We will also start to define subtleties like page and text colour contrasts and content spacing that contribute to a seamless and responsive site.
Optimised performance is a key player in your site’s functionality. Every feature, image and process on your site has a size attributed to it. If these assets are not optimised you’ll be left with a slow site that underperforms on every level.
Part of our design and development process is to review and determine what needs to be present on each of your pages.
We prepare every element for your site to maximise performance, aesthetics and impact giving your customer a faster and more intuitive experience overall.
With only essential elements displayed and all of them perfectly calibrated for online use your response and load times will be significantly increased providing a faster and more enjoyable user experience.
Perfectly planned accessibility broadens your customer base. Well prepared and constructed websites work for everyone regardless of age or ability. If your site doesn’t work efficiently or accommodate the varying needs and requirements of different consumers then you are limiting your potential audience.
At Priority Pixels every site we design and build has accessibility at the heart of its user experience. From choosing the perfect combination of colours and typography for clear legibility to including audio and text transcripts of key content.
Whatever your site requirements are we’ll make sure it can be experienced by everyone, enhancing your marketing goals and your reputation among customers.
Delivering flawless functionality across all hardware and software. The functionality of your website is about ensuring it’s effortless efficiency regardless of the browser, operating system or platform it is accessed from.
Every customer will use different methods to find and navigate your site. We make sure that it works correctly on every possible option whilst retaining it’s visual integrity.
We do this by using an in-depth design and testing regime that ensures all functionality concerns and requirements are met.
We go through many rounds of UX testing and development to get it just right; making it mobile, smartphone and tablet friendly and working seamlessly across all platforms and browsers.
Undertaking any web development project can be a lengthy process covering lots of different areas. To make sure all bases are covered from the start, working closely with you, we’ll create an in-depth project brief covering all your requirements. Then we’ll put a project management plan in place for everything from goals and deadlines, to the areas of work covered and costs involved.
We can also kickstart a discovery phase if the project needs it. This is where we talk with your business’ stakeholders to understand the requirements at a deeper level. If necessary, we might need to complete some smaller tasks to help identify if further work in one or more areas is required.
When all the project areas have been defined, we’ll provide you with a detailed proposal with our recommendations together with a timeline of schedules, deadlines, and costs. It’s really a document that explains both our and your project expectations so everyone can clearly understand the ultimate goals.
Every site we produce is brilliantly designed, engaging and functional. We keep your business objectives at the forefront of each project and help you better understand how your customers behave online so that you can meet their needs and achieve your aims.
We know that web development and digital strategy can feel complicated for many reasons, so we work hard to provide clarity and simplicity throughout the process. From our commitment to banish ‘techy jargon’ to our comprehensive project proposals, we’re here to make your life easier.
Our team stays up-to-date on all new back-end and customer facing trends and developments. You can also be assured that we will always give you honest, impartial advice on the best route to achieving your marketing and business goals online.
Through rigorous planning, research and technical skills our sites always work perfectly across all devices and can incorporate the full spectrum of social media platforms and tools. This gives you a solution that provides measurable results and delivers a noteworthy online presence.
User Interface Design is an essential part of any digital build process.
Rather than looking at how the site looks and feels, the best UID focuses on the underlying technology that really makes your website work well; maximising the user experience.
Pages loading slowly or not at all? A tired, clunky site with links that go nowhere? If your website isn’t working to the best of its ability and customers can’t find what they need the chances are they’ll ditch you, move on and never come back.
Well constructed UI design will help you achieve your digital goals by successfully fulfilling your customer’s wants and needs – not just once, but time and again.
At Priority Pixels we can create a site for you that is intuitive, boosts conversions and amplifies your consumer engagement. We do this by creating a clear and engaging pathway through your site that helps users find information, browse, buy or book online quickly and efficiently. In the end this all adds up to happy customers who are more likely to return and also to recommend you.
One of the better performance monitoring tools, Pingdom gives deep data on how your site is performing out in the real world. Delivering real-user monitoring, page speed testing, server response times, and downtime, Pingdom immediately highlights anything that could be slowing you down.
A trusted Wordpress development plug-in, Hummingbird is a pro performance and optimisation tool to keep your site running as fast and efficiently as possible. With this in place, you’ll see an increase in page loading times, potentially higher search rankings and happier site visitors.
Large images are one of the biggest culprits for slow sites. Smush Pro, another pro-level Wordpress plug-in, scans every image across your entire site, then optimises and resizes them in super quick time. The results will save you space and give your site a huge performance boost.
YSlow is an open-source extension that sits inside common web browsers to analyse web pages and provide a rating on their speed. It provides suggestions and feedback on where time and performance savings can be made to improve page load times.
Web design projects can sometimes be lengthy with many different research, development and technical build phases.
As part of our client commitment and to ensure the smooth running of any project we create an in-depth brief covering all your requirements. This becomes the blueprint for our collaboration with you and means that all parties know exactly what is needed at each stage.
Alongside our technical and content specialists we have a dedicated project management team who keep track of every aspect of the build; from goals and objectives to completed tasks, costs and deadlines.
One additional process we offer should your project require it is our Discovery Phase, during which we talk with any business stakeholders to understand the site requirements at a deeper level.
If necessary, we might advise that our team undertake a set of smaller research tasks to help us identify whether further input is required in one or more areas.
When all the project areas have been defined we will share our detailed proposal including our recommendations, a timeline of schedules, phase deadlines and costs. This document sets out the project expectations so that everyone involved can clearly understand the end objectives and outcomes. We never advise our clients to commit to build or design work that is unnecessary and everything we include in our proposal is there because we believe it will help to deliver your marketing goals.
Digital landscapes and web design can sometimes be seen as complex and confusing. We understand this, which is why we always offer clarity, honesty and excellence in everything we do. Ensuring that everyone on-board feels informed and confident is the route to the successful delivery of any campaign. Demystifying our sector is one of the core values at Priority Pixels and we promise that we will always take time to explain the more difficult aspects of online activity if you need us to.
A Content Management System (CMS) allows you to add images, text and other assets to your website yourself without needing any advanced technical skills or web expertise. It offers businesses and individuals a flexible and cost effective solution to updating their sites regularly which in turn will aid performance and SEO.
When we build websites we use WordPress, consistently the World’s most popular open-source web platform. WordPress offers the ability to add a custom CMS solution into the fabric of your site for ease of use and complete control.
By including a CMS in your website you will be able to regularly upload a wide variety of content including blogs and news items, images, descriptive text and product or service listings. You will be able to do this from any connected device without needing to wait for anyone else to do it for you. A custom CMS gives you an efficient and rapidly responsive site that you have control over.
The Priority Pixels team have vast experience in creating content management systems that are intuitive, easy to use and simple to manage. We can provide any training you or your team require and we are always on hand to help with any queries.
With over 35% of live websites using WordPress, around 68 million and growing, you’ll be in excellent company.
The first layer in every LAMP stack, Linux is a free and open-source operating system that creates the foundation for the stack model with everything else running on top of it.
The second layer in the stack is Apache which is an open-source software system for web servers. Sitting on top of the Linux OS, Apache translates what’s typed into a web browser and directs it to the website.
The third layer is MySQL which holds database information looked at by scripts when building websites. MySQL is used by most database-driven platforms.
The fourth and final layer of the LAMP stack is PHP. A server-side programming language widely used in web development that contains HTML which is how your site is coded.
If you aren’t happy with the quality of service you are receiving from your current web developers, then we are more than happy to help out. We have a number of clients that move from other web developers to us, because they feel they aren’t getting the service they deserve. We can even help transfer your domains and hosting to us. Customer service is very important to us here at Priority Pixels, so if you are thinking of moving your website elsewhere please have a chat with us first to see how we can help.
The cost of a website is determined by many factors. Websites range in style and size. You may only need a simple one page website, or you may need a complex e-commerce website with several thousand products. The amount of designing you need can also impact on costs. It is always best to create a wish list or a brief so that we can give you accurate costs.
Website hosting allows individuals and businesses to display their websites on the Internet. Websites are made up of various files containing the code and databases needed to display the website correctly on a users browser. These files are stored on computers called servers. Servers are kept on 24 hours a day, 365 days a year to ensure your website always remains online. We offer a quality web hosting service, which will keep your website, not only live, but as safe and secure as possible.
Your computer connects to a websites server via an IP address, which is a long string of numbers. A domain name is a friendly version of this IP address, so that users can easily remember and identify a website. You need both a domain name and hosting for your website to work.
Definitely! Our web designers have a huge amount of technical knowledge. We don’t just build websites, we understand how they are put together from the database to the front end. If your website has been hacked please get in touch, we can conduct an audit and either deal with the hacked content there and then or at the very least best advise you on the next steps.
We will usually arrange a phone call or if your are based locally, a meeting to get things started. From this initial discussion we can find out more about your business, your audience and your marketing goals. We will put forward our recommendations from information gathered and if you’re happy with what we’ve said, we can put together a project proposal and move forward from there.
Founded in 2001, DSCallards has grown from modest beginnings to become a leader in the data analytics and transformation industry. Over the past decade, the company has witnessed exponential growth, cultivating a well-earned reputation for expertly evaluating and transforming information for their various clients across the UK and Ireland.
DSCallards asked for a fresh, modern website with improved navigability that was both responsive and eye-catching. The new site also required search engine optimisation (SEO) from an experienced digital marketing agency to get DSCallards ranking and into the SERPs of potential clients.
Gymboree Play & Music first came to Priority Pixels seeking help with their website. The brand currently encompasses multiple franchises in over 30 different countries, with branches in the USA, Canada, China and the United Kingdom among others.
Visually, Gymboree Play & Music’s web presence needed a significant refresh. The web development team at Priority Pixels were asked to build a modern, aesthetically appealing website that was search engine optimised, utilised white space and simplified the user journey. The previous website was cluttered and difficult to navigate, not to mention visually outdated. Although the site was both responsive and optimised for mobile, it was also text-heavy with very little imagery.
When Watersmeet first approached the team at Priority Pixels, we were in awe. The sprawling hotel boasts a number of luxury rooms and facilities including a restaurant and bistro, corporate function rooms, a spa and of course, an indoor swimming pool for those blustery beachside winters. Perhaps most incredible is the stunning panoramic views the Watersmeet overlooks.
A brand new, modern website was required, one that was easier to navigate than its predecessor. It was agreed our web designers would overhaul the outdated design with contemporary, visually appealing aesthetics. The team at Watersmeet asked for a modern, high-end website that portrayed a sense of timeless elegance and class.
Founded in 2007 by members of the original Microsoft BizTalk development team, Affinus recently celebrated a decade of supporting Microsoft customers. Today, Affinus continue to work closely with Microsoft, sharing their expertise with customers with both on-site and cloud-based training. To reflect their growth in the industry, Affinus wanted to revamp and redesign their current website.
As an existing client of Priority Pixels, Affinus wanted to take their site to the next level with an extensive new design. While this would reflect their recent growth as a company, it would also highlight its development and increased reputation in the tech industry.
Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.
Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.
Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.
With over 20 brands to their name, the group website had become bloated and difficult to navigate. V.Group needed a new website to showcase the increasing number of maritime support services they offer, as well as the brands that manage them.