Creative Website Services

Web design is not just about how a site looks and feels. It is also about how it works behind the scenes and ensuring it is built to achieve your marketing goals. Whether its the structure of your sitemap which makes your pages easy to find or its a clear user friendly layout or whether is has lead generation capabilities Priority Pixels has you covered. We have successfully established a tried and tested web design process that makes sure every site we produce delivers its core aim.


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Web Design Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.

Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.

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Group website redesign, copy, photography and video for leading global provider of marine support services

Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.

With over 20 brands to their name, the group website had become bloated and difficult to navigate. V.Group needed a new website to showcase the increasing number of maritime support services they offer, as well as the brands that manage them.

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Bespoke website redesign for large Devon based window supplier and installer

Since 1981, family-run business Aspect Windows have specialised in manufacturing and installing an innovative range of PVCu, aluminium, and aluminium composite windows, doors, and conservatories. With a commitment to producing and installing stylish, energy-efficient products, as well as their customer service and professional advice, Aspect have a deserved 35+ year reputation.

To bring the Aspect Windows website into a new era, the Priority Pixels web design team worked closely with the Aspect team to create a completely new look across their website.

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Comprehensive training website for global petrochemical company

US-based global petrochemical giants, Nexant, came to Priority Pixels looking for help to build a comprehensive training website. Their London-based training team were struggling with the challenges of an 8-hour time difference and no direct access to update their own content.

As a leading global company, Nexant provides software, consulting, and services to worldwide utilities, energy and chemical companies, and Government bodies. A large part of their offering is to deliver public and in-house training courses around the world, providing a broad understanding of the petrochemical industry.

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Website redesign for Booker Prize winning author

A successful author, Penelope Lively’s writing career began in 1970. Over the course of the next 45 years, she has continued to write over 50 books of fiction and non-fiction for adults and children alike. Now was the time to have a website that could showcase her many novels and short stories all in one place.

The focus of any website should be its content, but as web designers, it’s sometimes easy to get carried away and ‘over design’ a site for the sake of it. For Penelope, we were keen to keep the design simple and not to over-elaborate. Therefore, throughout the site, the attention is firmly on her literary back catalogue.

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Robust website redesign for a small Devon based estate agency

As a successful Devon estate agency, Homefinders knew they needed an up to date website to compete with more and more online agencies flooding the market. They also realised the need to provide an easy user experience for all site visitors, including a high percentage of their older clients.

Using WordPress, the new site was given a fresh design that had simplicity at its heart. Having a good user experience was a top priority for the team, so we gave special attention to a straightforward navigation structure that was easy to use for every client demographic.

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Responsive website redesign for leading assisted bathing specialist

As manufacturers of specialist baths, Access Walk-in Baths market their range of products through a network of retailers and installers across the country. With a new website, it was their opportunity to showcase their range of products in full, as well as making it easy for customers to get in touch directly with their dealer network.

Built using WordPress, our web design team were able to create a brand new site layout, giving visitors an easy and clear user experience throughout. With large imagery on each page across the site, we made the best use of professional photography to show every product, while each individual product page also shows a slideshow of full close-up detail images.

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Website design for leading manufacturers of insulated and energy-rated glass

Frontier Doors supplies a range of thermoplastic, insulated composite doors and hardware aimed directly at their end-user customers.

Created in WordPress, our main aim was to give the site a fresh design and make it easy to use and navigate. With clear headers and menus, each page gives visitors all the information they need when choosing their doors, together with separate pages for hardware choices and detailed technical product specifications. We also added an online portal linking to an external site making it easy for customers to get a quote or order their doors directly.

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Full digital strategy and implementation for innovative dental practice Group website redesign, copy, photography and video for leading global provider of marine support services Bespoke website redesign for large Devon based window supplier and installer Comprehensive training website for global petrochemical company Website redesign for
Booker Prize winning author Robust website redesign for a small Devon based estate agency Responsive website redesign for leading assisted bathing specialist Website design for leading manufacturers of insulated and energy-rated glass

Web Design

So what is web design? The very phrase is one of those umbrella terms that cover a lot more than ‘just’ building a website. Loosely, it’s a culmination of ideas and planning, plus designing and building layouts that include carefully chosen fonts, images, graphics, colour palettes, and other features that make a good website great.

To get to that point though, there needs to be a deep understanding of the business or brand the website is being designed for. That involves our own research, plus conversations with the client to understand their customers – how they behave online, what they want, and what their pain points are. Only then can we start to design a website that performs as it needs to.

The end result brings together all these important elements. Producing an easy to use website that goes above and beyond what the client wants to build their brand, business, and online reputation. It will also give their customers an informative and engaging site they’ll want to use and share with others.

Website Showcase

User Interface Design

User interface (UI) design is an important step in web design. But rather than focusing on how the site looks and feels, UI design gets stuck into the underlying tech that really makes your website work well, to maximise the user experience.

If your website isn’t working to the best of its ability and customers can’t find what they need, pages don’t load quickly if at all, or the site is slow and clunky, the chances are they’ll ditch you and move on – and they won’t be coming back.

A great UI design will help you reach your chosen web goals by successfully fulfilling your customer’s wants and needs – not just once, but time and again. Creating a defined and engaging path throughout your site – so customers can get the information they want and buy, book, or browse quickly – will keep it intuitive, boosting your conversions and amplifying user engagement. And that all adds up to happy customers who will keep coming back.

UI Design

What Priority Pixels do

Visualisation

Visualisation

The first part of the web design process is visualisation. By understanding your audience and knowing the key factors in the project like your objectives, processes, and specifications, we can start to build a concept. In turn, this will give us the web design basics we need to create an inspiring and on-brand website.

Knowing all this in advance helps the process of creating elements that are consistent across your site. Using an underpinning column and grid system, we can plan headers and footers, logo placement, and site navigation. This stage also helps us define subtleties like page and text colour contrasts and spacing between images and text that work towards a seamless responsive site.

Performance

Performance

Performance is a key player in web design. Every feature, image, and process on your site has a size attributed to it which, when added up, can leave you with a bloated, slow, and underperforming site. That’s why every element needs to be optimised, giving you a faster and more reactive experience overall.

Part of our design and development process is to continuously review and refine what needs to be displayed on a web page at any given time. Each element is optimised, and with only the necessary elements displayed, response and load times are significantly increased. That gives visitors a faster, more enjoyable, and less frustrating user experience.

Accessibility

Accessibility

Good web design is for everyone, regardless of age and disability. So if your site doesn’t work well or can’t be experienced in the way you intended by certain groups of people for any reason, then the accessibility of your site will be restricted for those users.

WIth every Priority Pixels designed and created site, we make accessibility a top priority. That’s why we’ll meticulously choose contrasting colours and typography to keep legibility easy for anyone who needs it. So whatever your site requirements are, we’ll make sure it can be experienced by everyone.

Functionality

Functionality

The functionality of your website is really how well it works across all the web browsers, operating systems, and platforms that are out there today. Everyone will use different methods to visit your site, so making sure it can be viewed on each of them is key, while still looking and working as it should do.

We’ve put in place an in-depth process that ensures all functionality concerns and requirements for your site are met. To get it mobile-friendly and working seamlessly across all platforms and browsers, our team go through many rounds of UX testing and development to get it right.

Project Management

Undertaking any website design project can be a lengthy process covering lots of different areas. To make sure all bases are covered from the start, working closely with you, we’ll create an in-depth project brief covering all your requirements. Then we’ll put a project management plan in place for everything from goals and deadlines, to the areas of work covered and costs involved.

We can also kickstart a discovery phase if the project needs it. This is where we talk with your business’ stakeholders to understand the requirements at a deeper level. If necessary, we might need to complete some smaller tasks to help identify if further work in one or more areas is required.

When all the project areas have been defined, we’ll provide you with a detailed proposal with our recommendations together with a timeline of schedules, deadlines, and costs. It’s really a document that explains both our and your project expectations so everyone can clearly understand the ultimate goals.

Project Management

Responsive Web Design

Long gone are the days when you were limited to firing up your PC at home to go online. Nowadays, the internet is everywhere and we can access it through computers, smartphones, tablets, and even games consoles. But it’s the desire to get online 24/7 on mobile platforms that have made responsive websites as important as they are.

It’s almost a given that websites should be optimised and mobile-friendly for businesses in today’s digital culture. If your website isn’t, your business looks old, outdated, and out of touch. It will probably lose you more than a few customers and could potentially damage your reputation as well.

For us, designing mobile-friendly and responsive websites is very much part of our process and has been since day one. And as tech has evolved over the years, our developers use CSS3 media queries to design and build sites once only so they still work brilliantly and look fantastic across any device.

Responsive Web Design

Web Development

While every website we create is brilliantly designed, and engaging and functional to the client and end user, web development can be a complex task. We do our best to provide clarity and simplicity throughout the process and make sure we stay up to date with all the latest tech trends that shape the development world.

That way, our sites always work perfectly with the wide variety of social networking platforms and tools, giving you the foundations of a results-based process, while delivering a noteworthy online presence.

Web Development

Performance is everything

At Priority Pixels, performance is an element we add into everything we do. So if we’re not dramatically improving the performance of your online content—whether that’s through web design and development, or any other form of content—then we’re doing something wrong.

Conversions are key to your success, so by working with our in-house experts, we do all we can to make sure they’re always improving. While our web designers continue to create visually stunning and engaging web pages, our conversion pros are analysing, testing, and fine-tuning them to make sure they perform as good as they look.

When it comes to web design, site performance is based – and judged – on how quickly everything loads, moves, and displays. So the more streamlined your site overall, the better the performance.

To get every site performing at its best, our team will review and refine what’s displayed on a web page at any time. This means response and load times are always at their highest, so every site visitor gets the fastest, most positive experience possible. Giving them that level of satisfaction means they come back more often and are more likely to share your site.

How do we reach optimum performance? There are a number of ‘backend’ ways we can do it, through code optimisation, order of execution, server configuration, and specialised content delivery networks. But there are also specialist tools and apps we use, including:

Google Pagespeed

Google Pagespeed

Another helpful tool from the Google toolbox, Pagespeed is a site performance checker. Though fairly basic, we use it as a good starting point to flag any existing issues. By testing the page URL, Pagespeed will highlight potential CSS or Javascript issues as well as images that need optimising.

Pingdom

Pingdom

One of the better performance monitoring tools, Pingdom gives deep data on how your site is performing out in the real world. Delivering real-user monitoring, page speed testing, server response times, and downtime, Pingdom immediately highlights anything that could be slowing you down.

Hummingbird

Hummingbird

As a trusted Wordpress development plug-in, Hummingbird is a pro performance and optimisation tool to keep your site running as fast and efficiently as possible. With this in place, you’ll see an increase in page loading times, potentially higher search rankings, and happier site visitors.

Smush Pro

Smush Pro

Large images are usually one of the biggest culprits for slow sites. Smush Pro, another pro-level Wordpress plug-in, scans every image across your entire site, then optimises and resizes them in super quick time. The results will save you space and give your site a speed boost.

YSlow

YSlow

YSlow is an open-source extension that sits inside common web browsers to analyse web pages and give its rating on their speed. In sharing best practice advice, it provides suggestions and feedback on where time and performance savings can be made to improve page load times.

Managed Hosting

As a web design agency, we rely on a strong and reliable web hosting infrastructure, which is exactly what we have. Having this in place is a necessity, not only for us and our own website but more importantly, so we can provide the same level of security and support for you too.

Hosting our client’s websites has been part of our web package for many years now. As we build every site we need to go through several processes of testing, but once we’re ready to hit the button, our system’s reliability lets us change from the development site to live, quickly and seamlessly.

Our systems experts work closely with our web developers and are constantly monitoring servers and keeping the web team up to speed with any developments. With our fully managed hosting service, you can rest assured your site is in safe hands from the moment it goes live. And with full support, we’re on hand for advice and support whenever you need it.

Managed Hosting

Content Management Solutions

In simple terms, a content management system (CMS) lets you add content to your website yourself without needing any real technical skills or web expertise. When we build websites, we use WordPress – the World’s most popular open-source web platform – and that has the ability to add a custom CMS right into your site for total control and flexibility.

By adding a CMS to your site, you’ll be able to upload blogs and news items, images, or anything you need to right from your desk and without needing to wait for someone else to do it. And a CMS custom-designed for your business will mean you’ll be able to increase internal usage across team members and lower your costs in the long run.

Priority Pixels are well accustomed to creating content management systems that are instinctively easy to use and really simple to manage, with very little training needed – though we’ll always be available for any questions. And with over 40% of websites live today (around 68 million of them) using WordPress, you’ll be in good company.

CMS

LAMP Stack

In order to build every website, Priority Pixels uses a set of open-source software called a LAMP stack. An acronym, LAMP typically consists of four software components: a Linux operating system, an Apache HTTP server, a MySQL database system, and PHP programming language. All of these elements sit in layers and support each other.

Linux

Linux

The first layer in every LAMP stack, Linux is a free and open-source operating system that creates the foundation for the stack model with everything else running on top of it.

Apache

Apache

The second layer in the stack is Apache - an open-source software system for web servers. Sitting on top of the Linux OS, Apache translates what’s typed into a web browser and directs it to the website.

MySQL

MySQL

The third layer is MySQL which holds database information looked at by scripts when building websites. MySQL is used by most database-driven platforms including WordPress.

PHP

PHP

The fourth and final layer of the LAMP stack is PHP. A server-side programming language widely used in web development that contains HTML which is how your site is coded.

Our Location

Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS

What our clients say

Quote

Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.

Jenna Binding

Aspect Windows, Exeter

Quote

The Priority Pixels team have been great to work with. They took our original ideas, gave us great advice and guidance and developed a website we are very happy with.

Chris Parmenter

Nexant, London

Quote

I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.

Andy Williams

Gainsborough Healthcare Group, Redditch

What we do

As a results driven creative design and digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


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NHS
National Trust
V.Group
Epwin Group
Gainsborough Healthcare Group
Nexant
Castles Estate Agents
Shine for Women
Force Cancer Charity
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We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

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