Have you ever visited a website on your smartphone or tablet that just didn’t look quite right? Maybe the elements on the page were all out of place, or maybe the text was way too small and you were forced to zoom in just to be able to read it? You probably left that page pretty quickly to find a different page, one that you could actually read and use on your mobile device.
A few years ago, companies could get away with not caring about mobile visitors. There really weren’t that many of them, and they weren’t going to convert from their mobile devices anyway. Those days are over.
The amount of web traffic from mobile devices is growing, and growing quickly. Mobile devices currently account for approximately 20% of all web traffic. If you use your website for anything significant (shopping cart, lead generation, technical support, etc.) and you’re not paying attention to the mobile user experience, then you’re in danger of losing to competitors who are paying attention.
Welcome to the need for responsive design.
Responsive design uses media queries and Cascading Style Sheets (CSS) together to create websites which can alter the output of a page based on certain characteristics, such as screen width, of the viewing device. For example, a responsive design style sheet might have three different sets of styling rules: one for a standard PC or laptop screen, one for tablet-sized screens, and one for smartphone-sized screens. The media query statements determine whether the device is a PC, tablet or smartphone, and then the appropriate styling rules are applied to render the page.
Responsive design also, thankfully, signals the end of the “web design as an extension of print design” school of thought, where print designers who became web designers out of necessity sought to maintain the same sort of control over layout that they had when designing for physical media such as magazines and newspapers. These designers would create rigid CSS rules which would, for example, set the width of the display area of the site to a specific number of pixels, regardless of the size of the screen used to view the site. This worked (sort of) when all screens were approximately the same size, but breaks down in the face of the wide array of screen sizes available today.
Of course, every designer (even those “the web should be just like print” dinosaurs) thinks that his or her way is best. Fortunately, we’ve likely reached the point where design decisions will not be made in some ivory tower design vacuum, but will be made for business reasons as well. Still clinging to your 1000-pixels-wide site? Say goodbye to approximately one fifth of your potential web conversions, because those visitors will be converting elsewhere, and say goodbye to an even greater slice of your potential conversions going forward as mobile use continues to grow.
The web is evolving. Evolve with it or risk extinction.
About the author: Dan Vuksanovich is the Website Traffic Increaser Guy. He works exclusively with small businesses on getting more targeted web traffic and increasing conversion rates.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.