Branding is a vital part of running any business. Whether you are a sole entrepreneur or running a major company, having the right image for your brand is important to keep your existing customers as well as gaining new customers. Your brand needs to embody the core values that your business stands for. In today’s world, brand building is easy with the right online tools.
Your brand’s website is one of the most important tools in relaying the message of your brand. Here you can use the website to provide visitors with all of the facts on the brand, how your products and services compare to the competition and what the brand is doing outside of selling products to help the environment or philanthropic ventures. Essentially, the brand’s website serves as a detailed resume of the brand you want customers to see. The website, along with other online tools, can also be used to communicate directly with your target audience.
When you want to reach your customers quickly and directly with your brand, Twitter is an efficient tool. With Twitter, you can easily interact directly with your followers to take care of customer service topics as well as sharing news and other information about your brand. In order to maintain the interest of your followers, you can also provide helpful tips related to your brand, post links to useful resources and share information related to your business or the industry in general.
Facebook is another tool that will help you and your customers directly interact, though Facebook is a platform that allows for longer, more detailed information. With Facebook, you can post links to a variety of websites (including your own, of course) and share with your followers articles you have written, interviews you have participated in and any other activity you have done to help put your brand out there. Facebook is also a great platform if you want to offer discounts to your products or run contests that will help promote your brand. You can also use Facebook to cross post videos, tweets and other materials from other social media sites related to your business.
Entrepreneurs and businesses can move past the written word and explore the world of video advertising. Youtube is an excellent place to work with video branding. On this platform you can provide reviews and tutorials of your products, news on upcoming events and other important information. A video platform sometimes works better in different industries, such as technology and entertainment. Providing video as well as text is important to reach the widest audience for your business.
When you want to present your brand as an authority on a specific topics or industry, guest blogging is a tool that can help promote your expertise. Finding the right guest blogging opportunity and the right topic is important. A good guest blogging opportunity should feature your thoughts on a timely subject in your field of expertise and it should appear on a prominent blog in that industry for maximum exposure.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.