Customer satisfaction is one of the primary targets to be achieved by a manufacturer or service provider. But web page designers seem to overlook this fact and jump on a designing spree without giving due consideration to the fundamental needs of the end user.
The user flow, as the name suggests, helps in generating the appropriate dialogue between the web and users. It helps in attracting more users by conveying the objective of the page & including all the basic requirements of the user flow. All the efforts to create a page design in accordance with the information architecture are incomplete if they don’t comply with user flow. Here are a few points to make sure that while addressing all the specifications of page designing we also take the user flow into account.
At this level a designer should be willing to put in some extra efforts in assessing the user’s demands while accessing a page. It deals with more than few technical specifications and shows the direct relationship between the user and the objectives of business.
We should be able to detect which user flow is going to provide maximum business and channel our flow according to them. Based on the nature of the business there is a wide variety of user flows, some of them are:
A critical thinking for the analysis of customer approach should be adopted. Due consideration should be given to the changing priorities of a page visitor, subscriber or a purchaser. According to these points further strategies should be decided which can be implemented in the business.
After assessing the nature of the user, exact target segmentation, problems, maximizing attention, resonance in between customer needs and products can be aptly decided.
This is the actual field where the need to focus on information delivery arises. Users are converted into customers by providing them with adequate information about the objectives of a business. It’s a crucial point for business and hence involves a smooth user flow throughout the path. Some of the key features are:
The main objective of this stage is to generate maximum revenue by optimizing the number of end users; this goes a step forward than creating email subscribers. We cannot differentiate between the transaction funnels and information funnels as they both contribute towards generating revenues. Stacking highly depends on customer management.
The strategy is to make the flow design focused and user oriented to get maximum advantage. This goes on by visualizing the future needs of potential users and further, orienting the flow design accordingly.
Today’s guest post is submitted by Adam Anderson. He works with a Palm Beach web design and provide tips for creating better user friendly websites through his posts.