SSL Certificates and Google Ranking
Posted: 10th January 2017
This is why SSL Certificates are so important to your Google ranking.
Did you know that Google uses over 200 algorithms to measure the authority of a website? It is these algorithms and how well your website performs in them that determines where on Google your website is positioned in the rankings.
Let’s say you own a gym and it is located in London. Now, if someone types ‘Gyms in London’ into Google there would be pages upon pages of organic search results due to the large amount of gyms that are located in London.
So the question is how does someone find your site?
Well the simple answer to that question is they won’t, unless you carry out search engine optimisation (SEO) on your site or pay for a Google Adwords campaign to ensure that you are visible as one of the paid ads on a search page. The other issue is that a Google ad on the search term ‘Gyms in London’ would also be rather expensive. This is due to the large amount of gyms in London competing for that ad space. The cost per click on this basis tends to skyrocket and you may well not have the budget to compete.
Now organic SEO is a slow burner. It takes time to add citations, look into pagespeed, add relevant and engaging content to your website etc etc etc. However, there are a couple of ‘quick wins’ when it comes to SEO. I am not saying if you do these then you will suddenly appear at the top of google because authoritative content always wins when it comes to SEO. In fact we have a client here at Priority Pixels who has never done any SEO to his site whatsoever. But what he has done is produce reams and reams of engaging, relevant and authoritative content along with images and videos over a huge number of years. His website (which is his hobby by the way) gets over 30,000 hits every month! Now this in itself is SEO but he just didn’t realise it and as such he is now considered to be the authority on the subject his website promotes.
So if you want to be at the top of google organically be prepared to spend a large amount of your time carrying out SEO. Now you are meant to be running your business, so how can you concentrate on doing just that when your time is spent carrying out SEO? Well, that is why businesses all over the world, large and small, engage Digital Marketing Agencies such as Priority Pixels to carry out the SEO for them. So that they, as business owners, can spend their time concentrating on their business.
That aside one of the quick wins for SEO is SSL certificates. Most websites have a domain that is formatted as http://. If you have an SSL certificate then it will formatted as https://
So the http:// is replaced with the https://
Why is this important?
Well these are security certificates which have been more common for ecommerce websites. It allows a user to be safe in the knowledge that their transaction is being carried out over a secure network. However, with more and more websites having contact forms and other areas of the website where other personal data may be inputted. Such as names, addresses, telephone numbers and email addresses. It has become increasingly more important for all website to have an SSL certificate.
Google has also confirmed that if a website (ecommerce or not) has an SSL certificate it will rank it higher than a website that doesn’t have one. An SSL certificate also increases the security of your website and decreases your business’ liability.
Therefore here at Priority Pixels we would actively encourage all business owners to have an SSL certificate added to their website. Not only for the google ranking but also for the peace of mind to your customers that any information they are passing over is secure.