Social media has grown to be one of the most important parts of digital marketing in an extremely short time. It’s hard to imagine a world without social media but in reality you don’t have to think that far back to a time when this was the case. Only 10 years ago social media was still in its infancy. In the early days of social media it was unheard of to use them as marketing platforms. Now, they are proven to increase brand awareness and be a crucial part of any successful inbound marketing. All businesses should be using social media as part of their digital marketing strategy.
We have truly entered the digital age with the rise of smart technology and powerful computers. Almost all modern technology is capable of accessing the internet. This has led to an expectation that if you have a business, it should be active on social media. This goes beyond posting content just to tick a box. Every business should be sharing engaging content that provides value to its audience on a regular basis. This is something many businesses still aren’t doing properly.
Here at Priority Pixels we have an extremely experienced social media marketing team who can fully immerse themselves into your situation. By looking at recent trends in your industry and putting together a marketing strategy specific to your business, our expert team can help your help your Paignton based business stand out and win customers.
Not only do our expert social media marketing team have knowledge to increase your social media efforts organically, we also have experience running successful paid-for social media campaigns. Combining captivating content with paid advertising we’ll build your following and convert them into devoted, lifelong customers
Facebook is the most used social media platform in the world with over 2 billion active users monthly. It's very likely your audience will be on the platform. Facebook offers a range of tools that a business can use to increase visibility and reach. Our marketing team can help you set up a professional business page and utilise Facebook's advertising features such as post-boost promotion and native advertising. Although post-boost promotion is useful it misses many of the features that come with native advertising. Here at Priority Pixels we use Facebook's dedicated management tool to make the most out of your advertising budget.
Twitter has become a great platform for both businesses and personal brands. On Twitter, there is no need to set up an individual business page as all accounts are the same. This creates a huge opportunity to outreach to influencers and other professionals in your industry. Twitter has become a great place to have your content shared amongst millions of people thanks to their retweet feature. Twitter can be difficult to create engaging public tweets due to it’s 250 character limit. However by using the right words with snappy copy it's completely possible. Our in-house copywriters and marketing team have experience creating engaging ads for multiple social media channels including Twitter.
In 2012, social media giants Facebook bought Instagram for a huge amount of money. However, Instagram opens up a whole new world of opportunity for social media marketing. With over one billion active users every month it is no doubt one of the largest photo and video platforms on the internet. Our in house graphic design team works closely with our digital marketing team to create engaging content for clients from a range of industries. The platform offers multiple ways to use the platform to reach a wider audience including public posts, stories, Instagram TV, and paid advertising.
LinkedIn is a unique platform to use for reaching an audience that is of a professional nature. If your business is looking to build valuable connections with other businesses and professionals, LinkedIn is a great place to start. With over 260 million monthly users LinkedIn offers a huge opportunity to run paid advertisements to promote yourself and your business to a global B2B audience, at a low cost. Because LinkedIn is a place for professionals, growing your following is extremely important to show that you are an authority in your field.
Running a successful social media marketing campaign is completely possible and can do wonders for your business. However, you need an effective strategy right from the start. Every business is different and will need a specific plan tailored to their industry and target audience. Our social media team will fully immerse themselves into your situation building a plan that is both engaging and fully focused on your unique needs and challenges. Paignton is a competitive town for any business, but with a well planned social media marketing strategy in place, you can get ahead of your competitors and win business.
Creating content that is sharable and engaging, which offers value to your audience is key to running an effective social media marketing strategy. By fully immersing ourselves into your sector, jumping on emerging trends in and around Paignton and analysing your audience we can create content that your followers want to engage with – and share. Our content strategy goes beyond focusing our efforts solely on your social media. We include relevant internal links for your SEO and include dynamic Calls To Action, so you get the most out of every post.
Many businesses are failing when it comes to social media simply due to the fact they are forgetting a key aspect – to be social. Successful social media marketing campaigns goes beyond just posting content to your followers. They also need interaction to build a strong customer relationship and create an audience that is engaged. With our interaction management service, our expert team will look to grow your community naturally through engagement and interaction. As a result maximising your reach and brand awareness with each post.
Paid for social media marketing presents a huge opportunity to push and promote your content to a wider audience. With billions of people using social media every month your audience is out there, it’s just a matter of finding them. Regardless if your business is only local to Paignton or serves a wider community, paid for social media marketing can help you find your audience. Our expert social team has the experience to manage all your paid social media campaigns with a focus on your target market.
Search engine optimisation (SEO) is key to having your content appearing in search engine results such as Google and Bing. Social media marketing can actually be used to boost your SEO efforts, as can your SEO boost your social media marketing. SEO focus on keywords and phrases to help your content be found by a specific audience. Our social marketing team undertake thorough research to find the best keywords and phrases that will help your content reach not only a wider audience but one that is relevant to your business.
Here at Priority Pixels we believe that all of our clients should know exactly what their money is being spent on and how their investment is performing. We appreciate that tracking your return on investment can be difficult without the right know-how. Our team have the knowledge to track all of your social media activity including all likes, shares and follows. Tracking this information in real time allows us to make any necessary changes to your campaign to ensure it gives you the results you need and deserve.
Cutting through the noise in a crowded digital landscape is hard. Your content could be missed if it’s not standing out or reaching the right audience. That’s why good, sharable content needs to go hand in hand with a dynamic strategy.
Your content marketing campaign might be for generating leads, raising your brand awareness, or just for sharing your own content. But turning up your social media amplification does exactly that: it amplifies your content over more channels, reaching more people and potential customers.
By engaging your audience with content that’s informative and valuable, you stand out from your competitors, while building trust as an authority in your sector. All of which helps your brand scale new heights as you tick off your content marketing goals.
In this digital age it can be difficult ensuring your brands image maintains a high standard at all times. The internet never switches off. We build reputation management strategies into all our campaigns to ensure your brand remains one of which your audience trusts.
The internet has created an expectation that every business needs to be online and be open and transparent with its audience. Whilst running a business this can be extremely overwhelming but it doesn’t have to be with our help. The team at Priority Pixels can engage with your audience and interact with them directly whilst maintaining your brand ethos and voice. This includes managing any enquiries, issues, questions, or comments on your behalf.
Our social media marketing team has in depth knowledge of managing social media accounts for a range of businesses from many industries. By fully immersing ourselves into your sector we can jump on any insights or trends that are emerging in your industry. We discover what your customer’s likes, needs, and challenges are – and what they’re talking about.
Why is this so important? Building trust and authority among your audience develops a strong professional relationship which is key to your business’s success.
Paid social media can help your business in Paignton reach a much wider audience, this can even be globally if that’s what your business goals are. Reaching your audience organically is possible but paying for advanced target marketing is a proven tactic to take reaching an audience on a much larger scale. Regardless if your business needs to have reach an audience on a global level or just cover the South West of England; we will find your target audience and turn them into customers with interaction and engaging content.
Audience analysis is key to creating a paid for social marketing campaign that works. Audience segmentation is a process that involves looking at large audience and dividing it into smaller groups of people. Otherwise known as segments. These groups of people will be defined by specific demographics. We analyse 1st and 3rd party data to discover which social media platforms your audience is most active on. With all the relevant information we can then create content that is unique to the right segment and the right platform.
Creating the best ads on social media goes well beyond promoting a specific tweet or boosting a Facebook status. Our in-house graphic design team work closely with the marketing team to create engaging online ads that are both; visually appealing and well written. Our expert team have experience creating adverts for a range of media including tex, image and video. Combing beautiful imagery with clever copy our team of creative designers and developers can generate effective ads that work.
All businesses are expected to be on multiple social media platforms but creating an account and marketing across multiple channels is not as easy as it seems. Here at Priority Pixels we can set up all your accounts for you ensuring your brand is recognisable across each one. Our team has experience creating content for multiple social media platforms and aim to make each post as unique as possible. This means we adjust every planned post for its respective platform - one piece of content is recreated multiple times.
Our team uses all the tools available to us on each individual platform to enhance your advertisements. Using a full dashboard of tools, together with our specialist knowledge and know-how, we can optimise your paid ads whilst ensuring your daily budgets are met.
Once advertisements go live many businesses make the mistake of leaving them ro run without further monitoring or adjustments. Here at Priority Pixels the process does not end here. Part of our process is to monitor each audience segment to ensure the same ad is not being shown to them too often. This can result in what is known as ad overkill and can be damaging to your brand. Because of this we rotate your ads to ensure the same ones are not being shown too often. We ensure that all ads are optimised for multiple devices in various formats.
When all your paid ads are working away on every social channel, we keep an eye on their efforts for you, giving you detailed conversion tracking and reporting for each one. This way, you can understand their performance in full for desktop and mobile across every channel.
Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS
Highly recommended! Don't know where we'd be without them! Priority Pixels are a great company to work with and I can't rate Paul highly enough. He is very helpful and understanding and explains things very clearly as I am somewhat of a technophobe! Always quick to respond and their customer service really is second to none. Having designed our website some 3 years ago Priority Pixels continue to help us with social media and general advice. Highly recommended!
Priority Pixels helped bring the Lazy Bones Fitness into reality. They created our logo and full branding, alongside our bespoke website and social media pages.
But more than that, Priority Pixels continue to work with us 18 months later, assisting with all things SEO, online marketing, graphic design and general business advice. The team go above and beyond in helping their clients and we would never go anywhere else. I can recommend the team 100%!
Lazy Bones Fitness, Devon
These guys built me a fantastic website. I have played around a bit before with websites and had them built on the cheap. This time I decided to spend a little bit more and see the difference. Just miles more professional in their work. Really on the ball, keeping me up to date with schedules and happenings and the end result was worth every penny. Really appreciate the work Nathan and his business partner did for me and I cant recommend them highly enough.
Hog N Roast
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.