In just 280 characters per post, Twitter is a valuable platform to build a relationship with customers and build your brand awareness. Not only does Twitter make it easy to create spontaneous content based on trends and newsworthy topics, you can now share photos and video in the same way as you might on Facebook and Instagram.
Twitter is a great place to build brand trust. 77% of Twitter users say they feel more positive about a brand when they have a presence on Twitter and reply to queries. It isn’t just for customer feedback however, by keeping track of what is happening in the world, you can harness trends to work to the advantage of your brand.
When it comes to advertising, Twitter is a fantastic platform for driving KPIs. Twitter’s ad format allows us to create specific calls to action which can link to a specific product or service.
Having a unique and interesting Twitter presence isn’t just limited to global brands. Small businesses can thrive on Twitter from striking the right tone and engaging with their consumers and industry peers on Twitter. However, users are able to sniff out marketing or ad campaigns, so authenticity is key.
Twitter allows you to target people by demographic, interests and even words or phrases used in tweets – it is also possible to target people by who they follow – all of this means that we can really drill down into working out who your Twitter audience might be.
Twitter’s ‘Promoted’ function allows us to create Custom Audiences, which means we can drive KPIs specific to your business. Twitter are constantly changing the tools on offer to marketeers – but don’t worry, it’s our job to stay on top of the algorithms, so that you can focus on delivering fantastic products and services.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.