LinkedIn is a professional networking tool like no other. With a ready made target market and over 700 million users, LinkedIn is a powerful platform for those in the B2B sector, not to mention professional and luxury brands. Over three million users share content on a weekly basis and it is accessed daily by business owners and CEOs – in other words, a LinkedIn audience has buying power.
However, being a professional marketing tool doesn’t make LinkedIn any less interesting than other social media platforms. There are hundreds of LinkedIn influencers looking to promote products and services in the professional world and plenty of (often high net worth!) consumers ready to buy them.
LinkedIn offers advertisers the opportunity to segment by many different factors, including location and demographic. It is also possible to segment by job title and business affiliation, giving you more control over ensuring that your marketing efforts are being seen by the right people.
For B2B clients, LinkedIn can provide brilliant results. There are currently a number of ways that you can use LinkedIn for paid advertising, including:
When you choose LinkedIn advertising, our Social Media team will run and track your campaign to ensure that it has maximum impact with your target audience and that you are hitting your key KPIs.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.