LinkedIn Advertising

LinkedIn is a professional networking tool like no other. With a ready made target market and over 700 million users, LinkedIn is a powerful platform for those in the B2B sector, not to mention professional and luxury brands. Over three million users share content on a weekly basis and it is accessed daily by business owners and CEOs – in other words, a LinkedIn audience has buying power.

However, being a professional marketing tool doesn’t make LinkedIn any less interesting than other social media platforms. There are hundreds of LinkedIn influencers looking to promote products and services in the professional world and plenty of (often high net worth!) consumers ready to buy them.

LinkedIn offers advertisers the opportunity to segment by many different factors, including location and demographic. It is also possible to segment by job title and business affiliation, giving you more control over ensuring that your marketing efforts are being seen by the right people.

What Does This Mean For My Business?

For B2B clients, LinkedIn can provide brilliant results. There are currently a number of ways that you can use LinkedIn for paid advertising, including:

InMail: this allows you to send personalised messages directly to the LinkedIn inboxes of your target audiences, meaning that you can take advantage of personal reach, and there is no ‘scroll past’ your advertisement.
Sponsored Updates: Similar to other pay per click formats, such as ‘boost’ on Facebook, Sponsored Updates allow you to promote a post from your profile, so that you can reach a wider audience.
Dynamic Ads: Dynamic ads pair the profile picture of your target audience next to your brand for a bigger aspirational impact.

When you choose LinkedIn advertising, our Social Media team will run and track your campaign to ensure that it has maximum impact with your target audience and that you are hitting your key KPIs.

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