Instagram is probably the most exciting tool in your social media arsenal. Instagram’s visual focus is the perfect shop window for your products. Around 64% of 18-29 year olds are active on the channel, 80% of users actively visit business profiles every day. Instagram is fast becoming the platform of small businesses, with a number of recent changes bringing a focus to shopping on the channel.
As a platform for paid Advertising, Instagram has a number of options to help you reach your target audience, including options for your audience to discover your brand on different places in the app. With it becoming harder than ever to generate organic reach on Instagram, using paid advertising to reach new audiences in Explore could be a great way of increasing your reach and driving KPIs.
Recent Instagram updates have made the platform more business friendly than ever before and a focus on shopping has made it possible to shop on Instagram without having to leave Instagram. Whether you’re looking to build your brand or complement your e-commerce offering, Instagram Advertising will help you to reach audiences and build a following.
Don’t worry if you can’t keep up with all the changes – that’s our job! We’ll always have our eyes on the algorithms and build campaign strategies that are agile enough to withstand platform changes at a moment’s notice.
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We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.