With over 2.8 billion monthly active users everyday, Facebook’s usership is truly a global network spanning a number of demographics.
Despite whispers that Facebook is no longer the favoured platform of younger generations, it is still populated by a whopping 44% of 18-34 year olds in the UK.
New shopping features and a clearer integration with Instagram continue to make Facebook a great option for your social ad spend.
Paid Facebook strategy is an important part of your digital marketing mix. Thanks to Facebook’s powerful targeting options, which allow you to target people by demographic, education, behaviours and even life events such as new jobs, moving house or having a child, paid Facebook ad spend ensures that you can drive any number of KPIs, from web traffic to brand awareness.
As with much of the digital marketing landscape, Facebook ad strategy is changing all the time, and Facebook’s algorithm continues allow advertising to become more and more specific (read complicated!). Don’t worry, it’s our job to stay in the know, so having one of our social media specialists work for you means that you can get on with running your business.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.