Why do you need a Social Media Marketing Agency?

How Does Our Social Media Marketing Service Work

If you look back 10 years, social media was in its infancy. But as the digital world moved forward, more platforms emerged, and social media took off – big time. But even as it was taking off, social media marketing campaigns were seen as a niche luxury few would attempt. Now, they’re a crucial component to any successful inbound marketing that no business should be without.

In today’s tech-savvy online world, users expect to see brands and businesses of all persuasions on social media. And what’s more, they expect an interactive and reactive experience with them too. So building a strong and valued online presence means your business needs to stop posting content just to tick a box. Instead, you need to commit resources for daily interaction to raise the awareness of your brand – which is something many businesses still aren’t doing properly.

But with Priority Pixel’s expert social media marketing team, you can jump on all the latest social media trends while we help build a marketing strategy for you. By engaging your followers with captivating content, we’ll build your following and convert them into devoted, lifelong customers.

While we do that, we can also use our experience to work on setting up and managing all your paid-for social media campaigns – all designed to help generate high-quality leads for your business.

“Users spend an average of 3 hours per day on social networks and messaging.”

What channels do we work with?

Facebook

Facebook

The oldest, but most widely used social media platform around, Facebook has an ever-growing global reach. As a business, you can harness its potential in several different ways including having a professional business page, using post-boost promotion, and native advertising. In fact, such is Facebook’s grip on social media, some businesses use the platform instead of having a website. While we don’t recommend that, it does go to show how effective Facebook can be.

Twitter

Twitter

This is a great platform to get your marketing seen and shared by a younger audience. Tweets by personal and business users have the potential to ‘go viral’ thanks to ‘retweets’ helping your content get seen by millions. Because retweets get your content massive reach, it’s an ideal opportunity to spread your message with your own brand personality showing through. Though character count can be difficult - you’re limited to a 250 character (including spaces) per tweet - our team have more than a few tips up their sleeves to help.

Instagram

Instagram

Though owned by Facebook, Instagram offers a completely different platform for social. It’s a photo and video platform with plenty of filters and editing features, so you can post engaging and quality content for your followers. Though used mainly by a younger audience, Instagram also appeals as a platform for older users up to around 45 - 50 as well. That gives you plenty of scope to appeal to your target customer, especially if you make use of their paid content advertising.

LinkedIn

LinkedIn

A social media channel that’s aimed purely at business, LinkedIn offers a professional platform to help build valuable connections with other businesses and professionals. Still used primarily by its users to publish text-based content with images, it now caters for video as well. With its paid ads service, it’s an ideal way to promote yourself and your business to a global B2B audience without having to carry out a large, independent marketing campaign.

How Does Our Social Media Marketing Service Work?

Social marketing strategy

For any social media marketing campaign to work successfully, you need an effective strategy right from the start. Our social media Newton Abbot team will create target market buying personas ideally suited to your business, building an engaging content plan that focuses on their unique needs and challenges. Going forward, we’ll maintain and optimise your profiles so you’re communicating with potential customers directly.

Content development

The key to effective social media lies with your ability to create sharable content. We can immerse ourselves in your sector and audience analytics to uncover the content your followers want to engage with – and share. While we’re creating it for you, we’ll include relevant internal links for your SEO and include dynamic Calls To Action, so you get the most out of every post.

Growing your community

Good social media marketing campaigns aren’t just about posting content to your followers. They also rely on good old fashioned interaction as an effective way to create and build stronger customer relationships. With our interaction management service, we’ll look to grow your community, maximising your reach and brand awareness with each post.

Paid for social media marketing

Using paid for social media marketing is a powerful way to push and promote your content, not only to your followers but to thousands of users beyond as well. But there’s a lot more to getting your paid content seen than meets the eye. Luckily, our expert social team has the experience to manage all your paid for campaigns and aim them at your target market.

Social media marketing for your SEO

Didn’t know that social media marketing can be used to boost your online SEO? You’re not alone, but the bonus is that your online SEO can also boost your social media marketing as well. They work best together and our team can create keyword-savvy social content that works for the search engines to boost your rankings. They’ll also push your posts to a wider audience for new leads and increased web conversions.

Analytics and Reports

It might be difficult for you to try and track the ROI on any of your social media, but it’s definitely doable. Our team have all the skills to give you detailed reports and analytics of every like, follow, and share of your social media and how they’re affecting the real-time performance of your business. By tracking these, we can make tweaks and changes to give you an even better ROI while keeping you up to date all the way.

Social Media Amplification

Social Media Amplification

Cutting through the noise in a crowded digital landscape is hard. Your content could be missed if it’s not standing out or reaching the right audience. That’s why good, sharable content needs to go hand in hand with a dynamic strategy.

Your content marketing campaign might be for generating leads, raising your brand awareness, or just for sharing your own content. But turning up your social media amplification does exactly that: it amplifies your content over more channels, reaching more people and potential customers.

By engaging your audience with content that’s informative and valuable, you stand out from your competitors, while building trust as an authority in your sector. All of which helps your brand scale new heights as you tick off your content marketing goals.

Managing your reputation

To help you develop a robust brand image that your target audience connects with high standards and trust, we’ll build a reputation management strategy into your campaigns.

With all businesses online and more open and transparent than ever before, making sure your digital reputation remains intact is crucial – that’s where we can help you. By engaging with your audience and interacting with them directly, we can deal with any enquiries, issues, questions, or comments on your behalf.

How would we protect your reputation?

Our experience in social media marketing means we leave no stone unturned in finding new channels and opportunities to build your brand and engage with new customers. We can uncover key insights into any trends in your sector, as well as discovering what your customer’s likes, needs, and challenges are – and what they’re talking about.

Our team can build up the trust and authority your brand already has to make sure your digital reputation goes from strength to strength.

Paid Social Media

Social media is a hugely successful advertising option for turning consumers into customers. But, being free to use, social channels need revenue to survive. So paying for advanced target marketing is a proven tactic for marketers that can give excellent global reach, bringing even better results. We’ll help you find the right customers in the right places and engage with them effectively.

Audience segmentation

Audience segmentation

Understanding your audience segments - that is, the process of dividing your audience into groups based on predefined demographics - is key to creating a successful paid for social marketing campaign. Using a combination of 1st and 3rd party data, we look at the key social platforms and discover exactly where your ideal customers are most active. We then create unique content, purpose made for the right platform, and for the right target audience to engage with.

Online ad creation

Online ad creation

To achieve the best online ads for your audience segments on any of the social platforms - whether they’re text or image-based - our team of creative designers and developers can generate effective ads that work. They can also include more technical aspects, such as video, for lead generation or feed-based ads giving you maximum engagement.

Cross-Platform Accounts

Cross-Platform Accounts

Creating accounts and marketing campaigns across all your social channels isn’t always as easy or straightforward as it might seem. Our team can manage the whole process for you, from setting up all your accounts to audience targeting and brand consistency.

Budget and Bid Optimisation

Budget and Bid Optimisation

Using a full dashboard of tools, together with our specialist knowledge and know-how, we can optimise and limit pre-arranged daily budgets and bids to the perfect level against your KPIs. Giving you consistently high performance and reach for the best chance of campaign success.

Advert Optimisation

Advert Optimisation

Once your ads go live, that’s not the end of our process. To help you get maximum coverage on each platform, we monitor each audience segment, rotating ads to avoid ad overkill, as well as continually testing ad variations and formats in every campaign.

Ad Conversion Tracking and Reporting

Ad Conversion Tracking and Reporting

When all your paid ads are working away on every social channel, we keep an eye on their efforts for you, giving you detailed conversion tracking and reporting for each one. This way, you can understand their performance in full for desktop and mobile across every channel.

FAQs

What does social media management include?

Social media should be an important part of your digital marketing strategy. Social media management simply means managing your online presence and the content being published via your company’s social media channels. Social media management is more than just posting occasionally onto Facebook or Twitter and hoping for the best. Good social media management will look to create informative content that your audience will want to engage with. Hiring a social media marketing agency to manage your social media can help increase your reach and visibility online. A social media marketing agency will devise a social media strategy for your business and created a schedule of when, and to what platforms, the content will be published. Once the content has been published, a social media manager will respond to and engage with your audience when they interact with your content.

Another aspect of social media management that a social media marketing agency will undertake is creating paid for social media advertising campaigns. Creating targeted ads to specific audiences helps to increase your visibility online and generate new leads for your business.

One vital part of social media management is being able to track your performance over time. Looking at the analytics for your social platforms, and the amount of engagements you get at different times is the best way to see how your campaigns are impacting your business. Tracking performances also help to uncover areas that may need improvement and help to find different avenues that you may not have thought of.

Why should we hire you for social media marketing?

As a social media marketing agency, Priority Pixels have a team of people, each with different skill sets that help create engaging content for social media. Our social media marketers will create an in-depth social media marketing strategy for your business that will help to engage your audience and grow your business. Alongside this, our highly skilled graphic designers will create eye-catching imagery and graphics for your social posts.

We offer a thorough social media audit. Our social media audits help us to see who your audience is, what they are interested in, and which platforms would be best for different types of content. Once we have this information, we can move on to creating a strong social media strategy. This strategy forms the basis of the content being published onto your social media channels.

Being a social media marketing agency, we will focus on growing your community and looking for new and innovative ways to keep your audience engaged with your content. We use a combination of organic and paid for social media. This helps to maximise your reach and share your content with people who may not have heard of your company but have an interest in the products and services you provide.

We have the technology and skills to create detailed reports, allowing you to see how well your social media platforms are doing and what impact that is having on your business.

How much is social media marketing?

The costs for social media marketing vary with each business. It greatly depends on who you hire; freelancers, or a social media marketing agency. A freelancer is more likely going to be cheaper, but with a social media marketing agency, you will get access to a whole team of people with different skill sets that contribute to create high-quality content for your social media. Each business will need a different social media strategy. As a social media marketing agency, we have the ability to tailor each social media strategy to individual businesses depending on their needs and the goals they wish to achieve.

What is a social media strategy?

A social media strategy is a highly detailed plan of what business goals you wish to achieve and how different social media platforms can help you achieve them. It should include the content you are going to produce, when that content will be posted, and onto which platforms. It involves a lot of planning and research into what other businesses in your industry are already doing on social media and where you can fit in amongst them.

Your research should show you who your target audience is, what platforms they most commonly use and the type of content that sees the highest engagement levels. When thinking about creating a social media strategy you should also think about the networking opportunities available. Social media platforms are great for not only for interacting with and building relationships with your clients but also with other businesses.

A social media marketing agency will be able to help you plan out the best way to marketing yourself online and help grow your visibility and engagement levels.

Why do I need a social media strategy?

Having a highly detailed plan of the content that you are going to be producing for social media will help you achieve your business goals. It is the same as a builder building a house by following a design from an architect. They do not just turn up to an empty field and start building. It takes meticulous planning from a group of people with different skill sets to create a detailed strategy of how, why, and what needs to be done in order to succeed. A social media strategy is a roadmap to reaching your business goals by posting informative content consistently, to increase your engagement levels and brand awareness.

The more high-quality content you produce on social media, the more your brand will become an authoritative source of information for not only your target audience but also search engine bots. A strong social media strategy needs to play a role in your overall search engine optimisation (SEO) strategy. Sharing links to your website via social media will help drive traffic to your website. As your traffic and engagement levels start to increase, search engine bots recognise your website as a source of informative and relevant content. This, in turn, will have a positive impact on your search engine ranking. The more active you are on social media, the more you will be viewed as a legitimate company, further increasing the authority you hold in your industry and search results.

Having a structured and detailed social media strategy helps to free up your time. Being able to schedule in posts ahead of time will help with posting consistently and create a schedule. Not only will it remove the problem of wondering what to post on social media day-to-day, but it will also let help your followers know when to expect content. The more your followers see you posting at certain times on certain days, they will subconsciously start to look out for and expect to see your content at those times.

In recent years, social media has started to heavily influence what we buy and from who. Having a strong social media strategy, you can capitalise on this influence by planning posts highlighting your products and services. Sharing and responding to reviews of your products and services not only increases your engagement levels but also your visibility. When people share your products and services online, it opens your business up to a whole new audience that may not have previously heard of you, but because they saw someone else sharing positive reviews, they may be convinced to buy from you as well.

A strong social media strategy will allow you to post more high-quality content more frequently. This, in turn, will have a positive impact on your business as a whole.

What makes a successful social media marketing strategy?

A successful social media marketing strategy is more than posting a few photos every now and then and liking a few posts from other people. It requires a well thought out plan, so you know exactly what is going to be posted when, and onto what platform.

In order to create a successful social media marketing strategy, you need to undertake some meticulous research that should provide you with the answers to:

  • Who is your target audience?
  • Which social platforms would be best for your business?
  • What content do you wish to share?
  • How do you wish to present your brand to the rest of the world?
  • What goals do you wish to achieve?
  • What are other people in your industry doing on social media?

During your research and planning stage, you should focus on who your audience is and which platforms they mostly use. Each business has its own niche audience, and so does each social media platform. Instagram is more visual. LinkedIn is good for networking and increasing your business to business (B2B) leads. Twitter’s character limit forces you to create short and snappy captions. Once you find that audience, you can collect information on what content they interact with the most and on which platforms, what they look for in a brand and how they engage with other companies in the same industry.

Something that you need to incorporate into a successful social media strategy is interacting with your customers and other businesses. Once you start to receive more engagements on your content, you need to decide how you will respond. It is important to establish a tone of voice for all your marketing content, but this needs to be consistent across all social media platforms. Whilst LinkedIn tends to be more formal than Twitter or Instagram, you still need to get the same messages across. Adapting your tone of voice for different platforms but keeping it recognisable as your brand will help you grow your business and increase sales.

Part of a successful social media strategy that you should also think about is running paid for social media ads alongside your organic posts. These paid for ads will help you target potential new customers that have an interest in your products and services.

Working with a social media marketing agency, you will have access to a team of people who will be able to help devise a successful social media strategy for your business.

Can social media marketing really help my business

There are a few things that you need to think of before starting social media accounts for your business:

  • Are my customers active on social media?
  • Do my competitors use social media? And if not, why not?
  • Do we have the time or money to invest in social media marketing?
  • Are our business goals achievable via social media?

Most business goals are centred around increasing exposure and generating new leads. Social media is a great way to do this. It is a free way to market your business. As long as you have a strong social media strategy and create consistent content that positively reflects your brand, you will be able to grow your business with the help of social media. With around 50% of the world’s population currently on social media, and with that figure steadily increasing, it is inevitable that people who have an interest in your products or services are on social media. You just need to find them.

Conducting research to see if your competitors are already on social media, and what content they are posting, will help you decide what content you should be posting to reach your target audience and increase your brand awareness. If your competitors are not on social media, that does not mean that you should not be. Whilst it may be harder to find and start growing your audience, it is doable. You will have access to an untapped market, meaning you might not have to compete as much to win clients as there wouldn’t be anyone else on social media for them to choose from and compare.

If you cannot manage social media accounts yourself, you could work with a social media marketing agency. The benefits of hiring a social media marketing agency are that they will be able to put together a strong and detailed social media strategy to help grow your online presence and your online exposure. They will have a dedicated team who specialise in creating content your audience will want to engage with.

Social media is an easy way to engage with your audience and increase awareness of your brand.

Can you measure the ROI of your social media marketing?

ROI, or Return of Investment, measures the impact that any marketing campaigns are having on your overall business. It allows you to track new leads, sales, how many visitors your website gets in a set period. Measuring your ROI lets you see if all the time, effort, and money you are putting into your social media marketing strategy is having a positive impact or if there are a few things that need changing or cutting back on.

Some of the goals that you can measure on social media include:

  • The number of followers you gain
  • How fast your response times are to messages and comments
  • How many of your followers click through to your website
  • What your engagement levels are

As a social media marketing agency, we use a variety of the latest tools and software to help our clients track ROI on their social media marketing campaigns. In recent years, most social media platforms have now provided business accounts with analytics. This data allows you to see things such as how many people are seeing your content, how many of those people have clicked onto a link you shared, even simple things such as tracking how many followers you have gained or lost. Another tool to track your social media ROI is to use Google Analytics. The likelihood is that you are already using this software for other aspects of your business. Using Google Analytics, you can track website traffic, conversions, and sign-ups from social media campaigns.

If you choose to work with a social media marketing agency, they will be able to help track your ROI and suggest ways of improving your engagement levels and visibility.

Some of our clients

NHS
National Trust
V.Group
Nexant
Ocean Technologies Group
Epwin Group
Gainsborough Healthcare Group
Force Cancer Charity
Forest of Dean Stone Firms
Hydi Group
Keune Hair
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