Google Shopping Ads appear above search results, with a product title, price and image and offer a great ROAS for customers looking to give their products more exposure.
Google Shopping does require some specialist knowledge to get started, and to the untrained eye, it can feel quite daunting. The PPC team at Priority Pixels can expertly lead the process from start to finish, ensuring that you have the correct imagery and are reaching the best target audience for your products.
In order to run Google Shopping Ads, you will need the following things:
Google Merchant Centre account – Do this by going to the Google Merchant Centre sign in page and registering with your email address.
Your website will need to use an e-commerce CMS, such as Shopify or WooCommerce in order to create a product feed.
Don’t worry if you don’t yet have all of the above. We can help you to set up in order to be ready for Google Shopping.
Before we start any advertising, we will make sure that your product feed meets Google’s requirements. We’ll also have a chat about your business goals, so that we can build the right strategy for your Google Shopping campaign. Once you’re ready to go, we can create the advertising campaigns to start driving revenue!
Priority Pixels have created successful Google Shopping campaigns for a number of e-commerce businesses who have seen their revenues grow after taking advantage of the exposure which can come from a Google Shopping strategy.