PPC remarketing is a great way to regain potential customers who may have previously shown an interest in your business but left without converting. Remarketing is a powerful tool for businesses looking to push their conversions and see a greater ROAS (Return on Ad Spend).
PPC remarketing allows advertisers to target previous visitors to their website through other platforms. At Priority Pixels, we manage a number of remarketing campaigns across several platforms.
Alongside Google Ads, we also offer remarketing through social platforms such as Facebook, Twitter, LinkedIn and Instagram, which is managed by Facebook Ad Manager.
Using Google Ads allows us to remarket client products or services to past visitors through the Google Display Network. These target customers as they continue to browse and can incorporate text, image or video adverts.
Facebook remarketing can target those who have previously visited your website by showing adverts whilst they scroll through Facebook. These can be placed in the newsfeed or in a sponsored column, running down the side of the page.
Instagram offers remarketing as sponsored posts within the Instagram feed or on stories. These ads are run through Facebook Ad Manager, which allows us to control your remarketing campaign from one place.
We can also run remarketing campaigns on LinkedIn. This is especially useful for those in the B2B or Luxury sectors. Ads placed within LinkedIn are particularly dynamic as they can be viewed within the feed or via messages, which allows us to create a more personal feel.
If your business is receiving traffic but not converting at the rate it should be, you might need some remarketing to help you along the way. Priority Pixels can offer a number of remarketing strategies to cover one or all of the platforms mentioned above.