When you are running a PPC campaign, you want to ensure that you are getting the best ROAS (Return on Ad Spend) that you can. Priority Pixels can offer a full PPC audit, which takes a look at your previous campaigns and your PPC set up to determine whether your PPC strategy is working hard enough to reach your business goals.
Sometimes your strategy just needs a fresh pair of eyes. We find that clients tend to make similar mistakes, such as poor use of negatives, wrong match types and uninspiring copy. We find that many clients are currently overspending on a badly created PPC ad campaigns in order to correct set up mistakes such as poorly targeted display advertising.
During a PPC audit, we will take a detailed look at your current PPC set up to determine how you can be spending your PPC budget more effectively.
We often find that clients are not tracking their PPC campaigns effectively. As part of a PPC audit, we can also take a look at your Google Analytics set up to make sure that PPC campaigns are tracked correctly, so that you can understand how your PPC campaign is working to reach your business goals.
We know that ad spend can reflect large percentage of your digital marketing budget. Priority Pixels offer a PPC audit to determine that your business is getting the most out of your ad spend and ensure that you can reach your business goals.