What is email marketing?

As the name suggests, email marketing is a powerful form of direct marketing that utilises email to promote the products and/or services of your business. By incorporating email into your digital marketing efforts, it can boost brand awareness and visibility as well as play a key component in lead generation.

What’s more, email marketing is incredibly effective at building and fostering relationships with your target audience. It keeps your target audience engaged with your brand in between purchases and can transform visitors to your site into repeat customers.

The Best Email Marketing Platforms

It goes without saying that a successful email marketing campaign always starts with the right platform.

Over the last few decades, the world of digital marketing has undergone a technical revolution. In fact, the ability of a marketeer to serve content directly to target audiences has increased tenfold. This is largely due to great strides in technology as well as the rise of email marketing channels and platforms. These specialist marketing platforms enable marketers and agencies alike to deliver hyper-targeted messages and automate the distribution of bespoke email campaigns.

MailChimp

MailChimp

Perhaps most of the best known email marketing platforms in the world right now, MailChimp is an innovative, fully automated marketing platform. It’s ideal for managing mailing lists and creating bespoke, enticing campaigns via email.

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SendinBlue

SendinBlue

Sendinblue is a multi-purpose solution for email marketing, Facebook advertisements, landing sites, and live chat. The platform is ideal for companies who want to use a single, integrated platform for numerous solutions.

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Campaign Monitor

Campaign Monitor

Campaign Monitor combines SMS and email marketing with beautiful templates for the purpose of creating bespoke, hyper-targeted campaigns. The platform can help businesses paint a larger picture when it comes to a customer’s journey.

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Moosend

Moosend

Moosend simplifies the marketing process by utilising advanced automation tools. With absolutely no coding required, Moosend allows large and small businesses alike to create beautiful, innovative marketing campaign using simple drag and drop software.

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Drip

Drip

Drip is an e-commerce revenue engineer designed to run innovative multi-channel marketing campaigns that drive conversions. Drips works seamlessly with other platforms such as Shopify and WooCommerce to integrate your customer data and create marketing strategies that actually work.

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Omnisend

Omnisend

Omnisend gives businesses the tools they need to engage with their target audience and drive conversions. The platform offers pre-built automated solutions that drive revenue and transform visitors into repeat customers.

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Constant Contact

Constant Contact

Constant Contact works seamlessly with your existing platforms and digital solutions to help nurture growth and drive conversions for your business. It’s a fully integrated channel that can also simplify your social media, organise your mailing list and track the results of your campaigns in real-time.

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HubSpot

HubSpot

HubSpot seamlessly integrates with your website and other existing platforms through an innovative hub. The platform offers everything from email marketing to ensuring your customer journey is a positive one that keeps visitors coming back.

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ActiveCampaign

ActiveCampaign

ActiveCampaign aims to nurture growth with fully automated customer experience tools, such as email marketing and CRM solutions. Grow your relationship with your target audience and create hyper-targeted campaigns that help your business grow and prosper.

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FAQs

What is email marketing?

As the name suggests, email marketing is a form of bespoke advertising via electronic mail. It can make customers on your subscription list aware of new products, services and discounts. Email marketing is also a method softly selling your brand by educating your target audience on the value of your products and/or services as well as keeping them engaged in between launches and purchases.

How much does it cost for email marketing?

The cost of your email marketing campaign will come down to the needs of you and your business. For an accurate quote, get in touch with the team at Priority Pixels. Our close-knit family of digital creatives and expert marketers have the knowledge and combined industry experience to create a bespoke email marketing campaign for your business that actually works.

How long should a marketing email be?

Although it may sound silly, the length of your marketing email is a crucial component of your marketing campaign. Too short can come across as dismissive but too long and your audience may lose interest. Multiple studies have concluded that the ideal marketing email length should be between 50 – 125 words.

How to put together an email marketing campaign?

There are many apps and platforms you can utilise for a successful email marketing campaign such as MailChimp and SendInBlue. To start off, you’ll want to define your target audience. From there, it should be easy enough to create a customer-centric marketing campaign that is personable and conversational. Be sure to personalise your email subject line and content as well as create follow-up emails.

Putting together your email campaign can be simplified into five simple steps:

  1. Identify your target audience
  2. Figure out your goals and how you will measure the success of your campaign
  3. Build your list of subscribers
  4. Segment your list
  5. Create emails that mesh with your brand and audience

How to succeed in email marketing?

The success of your email marketing campaign will come down to the unique niche of your product and/or service. However, it goes without saying that a good email marketing campaign should be personable, enticing in the form of an enticing subject line and of course, have something to offer such as a discount or promotion. It’s also important to make sure your emails are mobile-friendly.

What is split testing in email marketing?

Simply put, email split testing is the comparing of an original email (the control) to a variation (or variant) in which a single element has been altered in some way. This could be your email subject line, a call to action (CTA) button, or even a small section of the design.

How often to send email marketing?

How often you send out marketing emails is just as critical as the length of the emails themselves. Too infrequent and your customers may lose interest – but too frequent and they may unsubscribe. Consistency and relevancy are key. At least once a week is considered enough, although you may send out more emails if you are having a promotion or offer.

How to get consent for email marketing?

You can gain consent for an email marketing campaign in a number of ways. The most popular way is clicking a checkbox on a website form. A clothing retailer for example might offer a 15% discount to first-time buyers in exchange for a customer’s email and consent to marketing.

What is a soft bounce in email marketing?

In email marketing, a soft bounce is an email that is temporarily undeliverable. This is usually because of an issue on the recipient’s side. Soft bounces are indicative of email addresses that are useable but currently unavailable.

How to market through email?

To start email marketing, contact the team at Priority Pixels. Our close-knit team of experienced digital creatives and skilled marketers have the combined industry experience and expertise to design an effective email marketing campaign for your business.

Case Studies

Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.

Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.

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Supporting the NHS Health Connections directory websites

Health Connections Mendip is a health and wellbeing service at Frome Medical Practice, introduced in 2014. Through their Health Connections Mendip website, the practice has put together a detailed service directory, listing community care providers and volunteers from local health centres, charities and other groups in the area to help support anyone with health or mobility issues.

To support other NHS trusts and outside organisations with the launch of their own Health Connections directory website, we work closely with them looking after the design, build and launch of their website.

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Group website redesign, copy, photography and video for leading global provider of marine support services

Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.

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Full digital strategy and implementation for innovative dental practice Supporting the NHS Health Connections directory websites Group website redesign, copy, photography and video for leading global provider of marine support services

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
DSCallards
The Long Paddle
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