As the name suggests, email marketing is a powerful form of direct marketing that utilises email to promote the products and/or services of your business. By incorporating email into your digital marketing efforts, it can boost brand awareness and visibility as well as play a key component in lead generation.
What’s more, email marketing is incredibly effective at building and fostering relationships with your target audience. It keeps your target audience engaged with your brand in between purchases and can transform visitors to your site into repeat customers.
It goes without saying that a successful email marketing campaign always starts with the right platform.
Over the last few decades, the world of digital marketing has undergone a technical revolution. In fact, the ability of a marketeer to serve content directly to target audiences has increased tenfold. This is largely due to great strides in technology as well as the rise of email marketing channels and platforms. These specialist marketing platforms enable marketers and agencies alike to deliver hyper-targeted messages and automate the distribution of bespoke email campaigns.
Perhaps most of the best known email marketing platforms in the world right now, MailChimp is an innovative, fully automated marketing platform. It’s ideal for managing mailing lists and creating bespoke, enticing campaigns via email.
Sendinblue is a multi-purpose solution for email marketing, Facebook advertisements, landing sites, and live chat. The platform is ideal for companies who want to use a single, integrated platform for numerous solutions.
Campaign Monitor combines SMS and email marketing with beautiful templates for the purpose of creating bespoke, hyper-targeted campaigns. The platform can help businesses paint a larger picture when it comes to a customer’s journey.
Moosend simplifies the marketing process by utilising advanced automation tools. With absolutely no coding required, Moosend allows large and small businesses alike to create beautiful, innovative marketing campaign using simple drag and drop software.
Drip is an e-commerce revenue engineer designed to run innovative multi-channel marketing campaigns that drive conversions. Drips works seamlessly with other platforms such as Shopify and WooCommerce to integrate your customer data and create marketing strategies that actually work.
Omnisend gives businesses the tools they need to engage with their target audience and drive conversions. The platform offers pre-built automated solutions that drive revenue and transform visitors into repeat customers.
Constant Contact works seamlessly with your existing platforms and digital solutions to help nurture growth and drive conversions for your business. It’s a fully integrated channel that can also simplify your social media, organise your mailing list and track the results of your campaigns in real-time.
HubSpot seamlessly integrates with your website and other existing platforms through an innovative hub. The platform offers everything from email marketing to ensuring your customer journey is a positive one that keeps visitors coming back.
ActiveCampaign aims to nurture growth with fully automated customer experience tools, such as email marketing and CRM solutions. Grow your relationship with your target audience and create hyper-targeted campaigns that help your business grow and prosper.
As the name suggests, email marketing is a form of bespoke advertising via electronic mail. It can make customers on your subscription list aware of new products, services and discounts. Email marketing is also a method softly selling your brand by educating your target audience on the value of your products and/or services as well as keeping them engaged in between launches and purchases.
The cost of your email marketing campaign will come down to the needs of you and your business. For an accurate quote, get in touch with the team at Priority Pixels. Our close-knit family of digital creatives and expert marketers have the knowledge and combined industry experience to create a bespoke email marketing campaign for your business that actually works.
Although it may sound silly, the length of your marketing email is a crucial component of your marketing campaign. Too short can come across as dismissive but too long and your audience may lose interest. Multiple studies have concluded that the ideal marketing email length should be between 50 – 125 words.
There are many apps and platforms you can utilise for a successful email marketing campaign such as MailChimp and SendInBlue. To start off, you’ll want to define your target audience. From there, it should be easy enough to create a customer-centric marketing campaign that is personable and conversational. Be sure to personalise your email subject line and content as well as create follow-up emails.
Putting together your email campaign can be simplified into five simple steps:
The success of your email marketing campaign will come down to the unique niche of your product and/or service. However, it goes without saying that a good email marketing campaign should be personable, enticing in the form of an enticing subject line and of course, have something to offer such as a discount or promotion. It’s also important to make sure your emails are mobile-friendly.
Simply put, email split testing is the comparing of an original email (the control) to a variation (or variant) in which a single element has been altered in some way. This could be your email subject line, a call to action (CTA) button, or even a small section of the design.
How often you send out marketing emails is just as critical as the length of the emails themselves. Too infrequent and your customers may lose interest – but too frequent and they may unsubscribe. Consistency and relevancy are key. At least once a week is considered enough, although you may send out more emails if you are having a promotion or offer.
You can gain consent for an email marketing campaign in a number of ways. The most popular way is clicking a checkbox on a website form. A clothing retailer for example might offer a 15% discount to first-time buyers in exchange for a customer’s email and consent to marketing.
In email marketing, a soft bounce is an email that is temporarily undeliverable. This is usually because of an issue on the recipient’s side. Soft bounces are indicative of email addresses that are useable but currently unavailable.
To start email marketing, contact the team at Priority Pixels. Our close-knit team of experienced digital creatives and skilled marketers have the combined industry experience and expertise to design an effective email marketing campaign for your business.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.
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