The first step in developing a marketing strategy is to discuss what your aims and objectives are for your business. This is so we can gain a complete understanding of your brand, business, marketing objectives and your priorities. We then research any areas that may help you achieve your marketing goals. Giving you a well rounded view of your business and the marketplace within which it operates.
We will write a digital marketing plan for your business that will be fully integrated to include costs. It will offer a clear structure to the project as a whole and will allow us and you to understand what will be implemented and within what timeframe. Transparency at this stage of the process is crucial to you understanding exactly what we are going to do and why we are going to do it.
Once the marketing plan has been signed off by you and your final budgets for the project have been approved, we will endeavour to start the implementation of your digital marketing strategy. The strategy is likely to develop over time in line with the results from the work we are implementing. Don’t worry tough as we will keep you informed along every step of the way.
During the implementation phase we will continually discuss the results with you and plan further to ensure we deliver results that meet your expectations and KPI’s. Regular evaluation will take place to ensure the targets are being met for any given project or campaign and monthly reports will be sent out to you showing you the progress on any digital marketing campaign.
We are an integrated digital marketing agency, meaning we can not only create you a killer digital marketing strategy but we also have a team of experts ready to implement the work. Whether it’s web design, SEO, PPC, graphic design or copywriting we have the expertise to make your strategy a success.
A digital marketing strategy will identify and articulate the visions, goals, objectives and opportunities for your business and your customers. It is a full appraisal of where your company currently stands in terms of marketing and sets out a comprehensive road map to move forward.
It is a hugely important and productive tool, enabling your business to grow and allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels.
As a creative design and digital marketing agency we have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.
A fully branded central digital environment for your customers to find more information, research your products and services, contact your team or make a purchase. The majority of all your online activity will be geared towards driving users to this space. It is your digital shopfront, where you can showcase all your content and offer additional benefits to new and existing users.
This type of marketing approach includes techniques like Search Engine Marketing (SEM) or Pay-Per-Click (PPC) which are used across a variety of platforms including Google Ads, Shopping and Bing Ads as well as bespoke content on a range of social media sites.
The creation and distribution of material either physical or digital that offers your customers something relevant, useful and/or informative often over and above your standard products and services. Successful content marketing can lead to an increase in sales and a customer base that is more engaged.
Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty, engage a wider audience and encourage new and existing users to visit your website. Authentic communications and targeted ads via these sites will build brand awareness and recognition for you.
Genuine and well presented email communications sent to existing and new consumers can be an excellent way to drive traffic to your site and increase sales. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is a solid and reliable tool in your marketing plan.
The backbone of any strategy is the ability to measure and assess the success rate. Using detailed analytics means that every click is accounted for, every sale and customer behaviour can be understood and you have thorough and reliable information to plan your next steps as a brand and a business.
The first stage of developing a digital marketing strategy is to create a detailed marketing overview by looking at current activity and outlining the aims and objectives for your business.
This is a crucial step to formulating a complete understanding of your brand, business, marketing and priorities going forward. We usually undertake a workshop session at your business premises including all relevant members of your team to go through each aspect of your sales and marketing in detail. It’s a time to gather information and share ideas that will benefit you, your team and your business in the future.
Topics for discussion normally include:
After the workshop session we will create a report based on our information gathering and further research by our marketing and creative team. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. We will provide you with a customer knowledge map which will detail how users currently find you, how they communicate with your company and their experiences when they make a purchase.
A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.
This report will focus on:
The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.
The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.
Your report will include:
Using a range of marketing tools to create a broader brand awareness within your target audience and deepen customer affiliation with your company.
Engaging new and existing customers with products and services presented in an authentic way. Using Value Added content to offer genuine benefits to customers and increasing the ‘shareability’ of your brand.
Creating desire for your products and services through a select output of traditional marketing, social media and digital ad content. Working with third parties and influential individuals to enhance the inherent value of your brand and what you offer.
Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.
Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.
We do this by:
Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.
A detailed and informative appraisal of your target audience and relevant demographics and also indicating any untapped potential customer bases.
Information to help you better understand your customers including details on where else they shop, what they buy, when and how they buy it.
Helpful and informative details on your key competitors including their current sales, marketing and social media activity and how your business compares.
Offering you a better and more thorough understanding of your marketplace, the current state of your industry and where your company stands within it.
Articulating those key elements that make your company stand out. What makes you different from other competitors? Your Vision, Mission and Values.
Information on areas where your company can stand out or specialise, untapped and potential resources and ways you can offer genuine benefits to your customers.
Essential details on where you need to direct your marketing and sales efforts. How you could refocus your attention and use the resources you have in the best way.
Detailing the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.
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