Every business or organisation can implement a content marketing plan in some way. The value of it lies in the way that it enhances communication, interaction and engagement with your audience. In a busy, loud and fast-paced marketplace driven by imagery, branding, offers and sales messaging, the right content at the right time delivered with precision planning can cut through the noise and reach the right people.
As part of our research and planning phase we will look at ways that a Content Marketing strategy will work you you. It might be a small amount of regular output that informs your clients of current news and product updates or it could be a larger visual media driven approach. We will find the best solution for you and show you how it will improve your marketing, your leads and your results.
You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.
Content Marketing is a way of creating and communicating information that is RELEVANT, VALUABLE and CONSISTENT to a targeted group of people or a specific audience.
The goal of Content Marketing is to provide material that the desired audience will engage with, meaning that the outcomes are increased brand recall, deeper company/customer interaction, more high value leads and ultimately increased sales.
Remove the words relevant and valuable from the pyramid of Content Marketing and you will have what many of us have experienced from brands in the past. Consistent marketing; essentially an overload of information that can feel relentless, unfocused and entirely designed to secure sales.
Modern consumers are savvy and they have higher demands and expectations. They want to feel connected to a brand they invest their time, research and money into. They are looking for ‘Value Added’ experiences which is what a well constructed and managed Content Marketing campaign can offer.
Instead of just showcasing your products to potential customers, Content Marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. You are adding to your customer’s understanding of the products and services you provide and therefore enhancing their trust in you to provide what they need. Offering quality and added value means that your customers are more likely to remain loyal to your brand.
Content Marketing is a bit like storytelling, the key message is still there but it’s tucked inside a narrative that grabs people’s attention.
Content that has a high value in the eyes of a consumer is material that adds to their existing knowledge base and offers unbiased advice or information. Customers look to trust, and high value material shared by a brand or organisation that shows research and evidence is far more likely to be well received and remembered.
Easter themed content at Christmas-time? You just wouldn’t do it. It seems crazy to have to say it but putting our the right messaging at the right time is essential. Relevant content means planning ahead, knowing your customer base and what they need to hear, when. It also means being responsive and proactive in the face of changing news and trends.
Consistent, but not overwhelming. Clear, concise communication that doesn’t become a burden to the customer and have them looking for the unsubscribe option. Keeping your followers up to date with regular offers and news about your company are just two elements of a well rounded Content Marketing campaign.
VCM is a way of communicating with your target audience using the full spectrum of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design.
We live and work in an image driven world, one that puts enormous emphasis on the optical output of brands and individuals. Our creative team will make sure that your content is top notch and that your ‘voice’ and style are on-brand and on-message.
Alongside your branding, the style of your images, videos and motion graphics are essential pieces of storytelling and therefore need as much consideration as the design elements of your logo.
A great image can move people. Move them to action, to buy, to get in touch, to share your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.
Take a look at our Videography and Photography pages for more information on the services we offer to help our clients stand out from the crowd.
There is no getting away from the scale, diversity and speed in which content is created, delivered and consumed online. How can any company hope to compete? The trick is in-depth research and proper planning. Our Content Marketing team are experienced in fine-tuning the messages we craft so that they reach the clearly defined target audience on the correct platform at the right time. A scattergun approach may hit the target once or twice, but for on-going consistent messaging that achieves the results you need, you have to have a plan.
Good quality content, clever storytelling and consistent communication are essential for a well performing SEO campaign. They help with search engine scoring, creating online buzz and consumer interest, sharing and viral reactions across social media platforms and securing links from other websites.
When we build websites for clients we create them with optimised SEO functions and our creative designers look for every opportunity to maximise the ways that potential customers can find you online.
Content Marketing should form the heart of your marketing strategy when your site build is complete, driving valuable leads to your pages and making sure that when they arrive, they stay.
At Priority Pixels we have a very experienced and creative team of Content Marketing experts who craft digital and traditional media content that gets people’s attention. Our team includes designers, developers, writers, visual content producers and strategy specialists. We provide solutions for companies and organisations of all sizes, from new start-ups to 100 year old blue chip businesses. We have a clear approach to managing any Content Marketing plan and we make sure that you are fully up to speed about any proposed activity. Keeping our clients well-briefed means that everyone is pulling in the same direction.
A defined plan of action is essential, it means that you have a clear vision of your output over a set period of time and there is clarity in your messaging, company communication and tone.
Our team can help you run all your social media accounts smoothly, efficiently ensuring that you reach and engage with your target audience.
Understanding who you are trying to reach, where they spend their time online and how they make purchases is one of the ways we ensure your campaigns work effectively.
Our team follow emerging trends and constantly look for new and interesting ways for you to share the story of your company with your defined target customer.
Building friendships and influencing people. We can help you identify public figures and key influencers who could add value to your brand by sharing your story with their followers.
Following a plan for rolling out content is essential but we can also help you capitalise on news and current affairs that affect your business, helping you stay ahead of the competition.
As the name suggests, content marketing is a strategy employed by digital marketers and agencies for the purpose of attracting and engaging a brand’s target audience. This done using online content, such as articles and blog posts, videos, imagery, podcasts and other types of digital media.
Content marketing plays a crucial component in any online strategy. The purpose of content marketing is to persuade someone into taking action, whether that be engaging with a post, subscribing to a mailing list or purchasing a product and/or service.
When done correctly and to a high standard, content marketing provides consumers with more engaging and informative online content. It helps to build brand awareness and allows large and small businesses alike to foster a community online.
Content marketing can be simplified into four easy-to-understand steps.
Although content marketing sounds like a lot of hard work, the outcome is worth it. Pursuing a focused, hyper-targeted content marketing strategy will result in a better rank on search engines and a more cultivated and committed following.
Every minute of every day a wide array of content is created, curated and published online. The most common type of content seen these days is imagery and video. Other types include infographics, blog articles, case studies, eBooks, user-generated content, memes, testimonials and whitepapers. There is also paid content, which is usually created by an ‘influencer’ for the purpose of swaying their followers towards a product, service or opinion – hence the term influencer.
You need only look to your favourite social media platform to see how brands are using content marketing in their online strategies. Across online channels such as Facebook, Instagram and Twitter, large and small businesses alike are cultivating global followings online using imagery and video content. Other types of content include infographics, blog articles and perhaps the most perplexing type of online content to explain, the modern meme (pronounced meem).
At the end of the day, the content marketing agency you choose will depend on the needs of your business. However, in general, there are a few attributes you should look out for when choosing your agency.
The cost of your content marketing strategy will come down to the unique needs of your business, your goals and what your strategy requires.
For an accurate quote, contact the team at Priority Pixels. We can assess your current content marketing strategy and give you an accurate quote based on what you require.
The content you create for your target audience communicates an overall message and tone that, when done correctly and to a high standard, will emulate your brand as well as persuade people to purchase your product and/or service. Ensuring you are providing high-quality, relevant content is the key in attracting new clients, welcoming back existing ones and generating interest in your business.
There are many benefits of high-quality content marketing, including…
Perhaps most pertinent to both large and small businesses like, content marketing gives your brand more of a personable voice, and creates a stronger affinity between your target audience and your products and/or services.
Of course! Priority Pixels is an expert digital marketing agency specialising in social media management and content creation. We’ve been creating bespoke content marketing strategies for large and small businesses alike since 2016. Digital marketing is our passion – and we’re always happy to help.
Let’s chat. Kickstart your journey with the team at Priority Pixels today.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.
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