Why do you need a content marketing agency?

Why do you need a content marketing agency?

Why is Content Marketing Important?

Every business or organisation can implement a content marketing plan in some way. The value of it lies in the way that it enhances communication, interaction and engagement with your audience. In a busy, loud and fast-paced marketplace driven by imagery, branding, offers and sales messaging, the right content at the right time delivered with precision planning can cut through the noise and reach the right people.

Is It Right For Me?

As part of our research and planning phase we will look at ways that a Content Marketing strategy will work you you. It might be a small amount of regular output that informs your clients of current news and product updates or it could be a larger visual media driven approach. We will find the best solution for you and show you how it will improve your marketing, your leads and your results.

Why Can’t I do It Myself?

You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.

What is Content Marketing?

Content Marketing is a way of creating and communicating information that is RELEVANT, VALUABLE and CONSISTENT to a targeted group of people or a specific audience.

The goal of Content Marketing is to provide material that the desired audience will engage with, meaning that the outcomes are increased brand recall, deeper company/customer interaction, more high value leads and ultimately increased sales.

Remove the words relevant and valuable from the pyramid of Content Marketing and you will have what many of us have experienced from brands in the past. Consistent marketing; essentially an overload of information that can feel relentless, unfocused and entirely designed to secure sales.

Modern consumers are savvy and they have higher demands and expectations. They want to feel connected to a brand they invest their time, research and money into. They are looking for ‘Value Added’ experiences which is what a well constructed and managed Content Marketing campaign can offer.

Instead of just showcasing your products to potential customers, Content Marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. You are adding to your customer’s understanding of the products and services you provide and therefore enhancing their trust in you to provide what they need. Offering quality and added value means that your customers are more likely to remain loyal to your brand.

Content Marketing is a bit like storytelling, the key message is still there but it’s tucked inside a narrative that grabs people’s attention.

Valuable

Valuable

Content that has a high value in the eyes of a consumer is material that adds to their existing knowledge base and offers unbiased advice or information. Customers look to trust, and high value material shared by a brand or organisation that shows research and evidence is far more likely to be well received and remembered.

Relevant

Relevant

Easter themed content at Christmas-time? You just wouldn’t do it. It seems crazy to have to say it but putting our the right messaging at the right time is essential. Relevant content means planning ahead, knowing your customer base and what they need to hear, when. It also means being responsive and proactive in the face of changing news and trends.

Consistent

Consistent

Consistent, but not overwhelming. Clear, concise communication that doesn’t become a burden to the customer and have them looking for the unsubscribe option. Keeping your followers up to date with regular offers and news about your company are just two elements of a well rounded Content Marketing campaign.

What is Visual Content Marketing?

VCM is a way of communicating with your target audience using the full spectrum of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design.

We live and work in an image driven world, one that puts enormous emphasis on the optical output of brands and individuals. Our creative team will make sure that your content is top notch and that your ‘voice’ and style are on-brand and on-message.

Alongside your branding, the style of your images, videos and motion graphics are essential pieces of storytelling and therefore need as much consideration as the design elements of your logo.

A great image can move people. Move them to action, to buy, to get in touch, to share your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.

Take a look at our Videography and Photography pages for more information on the services we offer to help our clients stand out from the crowd.

How Can We Cut Through ‘The Noise’?

There is no getting away from the scale, diversity and speed in which content is created, delivered and consumed online. How can any company hope to compete? The trick is in-depth research and proper planning. Our Content Marketing team are experienced in fine-tuning the messages we craft so that they reach the clearly defined target audience on the correct platform at the right time. A scattergun approach may hit the target once or twice, but for on-going consistent messaging that achieves the results you need, you have to have a plan.

Content Marketing and SEO

Good quality content, clever storytelling and consistent communication are essential for a well performing SEO campaign. They help with search engine scoring, creating online buzz and consumer interest, sharing and viral reactions across social media platforms and securing links from other websites.

When we build websites for clients we create them with optimised SEO functions and our creative designers look for every opportunity to maximise the ways that potential customers can find you online.

Content Marketing should form the heart of your marketing strategy when your site build is complete, driving valuable leads to your pages and making sure that when they arrive, they stay.

How We Manage Your Content Marketing Project

At Priority Pixels we have a very experienced and creative team of Content Marketing experts who craft digital and traditional media content that gets people’s attention. Our team includes designers, developers, writers, visual content producers and strategy specialists. We provide solutions for companies and organisations of all sizes, from new start-ups to 100 year old blue chip businesses. We have a clear approach to managing any Content Marketing plan and we make sure that you are fully up to speed about any proposed activity. Keeping our clients well-briefed means that everyone is pulling in the same direction.

Thinking Strategically

Thinking Strategically

A defined plan of action is essential, it means that you have a clear vision of your output over a set period of time and there is clarity in your messaging, company communication and tone.

Being Social

Being Social

Our team can help you run all your social media accounts smoothly, efficiently ensuring that you reach and engage with your target audience.

Knowing your Audience

Knowing your Audience

Understanding who you are trying to reach, where they spend their time online and how they make purchases is one of the ways we ensure your campaigns work effectively.

Clever Ideas

Clever Ideas

Our team follow emerging trends and constantly look for new and interesting ways for you to share the story of your company with your defined target customer.

Making Connections

Making Connections

Building friendships and influencing people. We can help you identify public figures and key influencers who could add value to your brand by sharing your story with their followers.

Impeccable Timing

Impeccable Timing

Following a plan for rolling out content is essential but we can also help you capitalise on news and current affairs that affect your business, helping you stay ahead of the competition.

FAQs

What is content marketing?

As the name suggests, content marketing is a strategy employed by digital marketers and agencies for the purpose of attracting and engaging a brand’s target audience. This done using online content, such as articles and blog posts, videos, imagery, podcasts and other types of digital media.

What is the role of content marketing?

Content marketing plays a crucial component in any online strategy. The purpose of content marketing is to persuade someone into taking action, whether that be engaging with a post, subscribing to a mailing list or purchasing a product and/or service.

When done correctly and to a high standard, content marketing provides consumers with more engaging and informative online content. It helps to build brand awareness and allows large and small businesses alike to foster a community online.

What are the 4 steps of content marketing?

Content marketing can be simplified into four easy-to-understand steps.

  1. Goal – Before you start creating content, it is of paramount importance that you set clear goals for your strategy. Having clear, to-the-point goals will help you hone your strategy and make it easier to measure the success of your campaign. Your goals should be specific, measurable and realistic. It’s also important that they are action-orientated and time-sensitive.
  2. Target audience – The bottom line is if you’re not Amazon or Google, you need a target audience. The more intensely you hone your target audience, the more ability you will have to tailor your content marketing strategy to the needs of your customers. Contrary to popular belief, you don’t have to stick to one target group. In fact, you may have one target audience in mind with several sub-target groups.
  3. Audit – A content audit gives businesses the opportunity to find gaps in their strategy. A digital marketing agency will be able to compile all your existing content and evaluate it with your goals in mind.
  4. Competitors – After you’ve worked out who your target audience is and what content you have to offer, it’s important to check up on your competitors. Pay attention to the style of their content and what topics they’ve covered. Doing so will give you the ability to differentiate your business and how you might offer fresher, more engaging content.

Although content marketing sounds like a lot of hard work, the outcome is worth it. Pursuing a focused, hyper-targeted content marketing strategy will result in a better rank on search engines and a more cultivated and committed following.

What are the types of content marketing?

Every minute of every day a wide array of content is created, curated and published online. The most common type of content seen these days is imagery and video. Other types include infographics, blog articles, case studies, eBooks, user-generated content, memes, testimonials and whitepapers. There is also paid content, which is usually created by an ‘influencer’ for the purpose of swaying their followers towards a product, service or opinion – hence the term influencer.

What are examples of content marketing?

You need only look to your favourite social media platform to see how brands are using content marketing in their online strategies. Across online channels such as Facebook, Instagram and Twitter, large and small businesses alike are cultivating global followings online using imagery and video content. Other types of content include infographics, blog articles and perhaps the most perplexing type of online content to explain, the modern meme (pronounced meem).

How to choose a content marketing agency?

At the end of the day, the content marketing agency you choose will depend on the needs of your business. However, in general, there are a few attributes you should look out for when choosing your agency.

  1. Reputation – Look for positive testimonials and a decent portfolio.
  2. Ethics – Your chosen agency should take a hard-line stance against plagiarism as well as inaccurate or misleading content.
  3. Project management skills – Good content marketing is dependent on the existence of hard deadlines. Your chosen digital marketing agency should be able to stick to those deadlines and exhibit exceptional project management skills.
  4. Clear setting of goals – Your agency should work closely with you and your business towards your goals and objectives. They’ll have at least a basic understanding of your business and be able to track key metrics that measure your success.
  5. Consistent ROI – An experienced agency will create content that generates a consistent return-on-investment and puts you ahead of your competitors.
  6. Expertise in your subject matter – Although this isn’t a necessity, you may want to find an agency that has experiencing creating content in the same industry or niche as your business.

How much does content marketing cost?

The cost of your content marketing strategy will come down to the unique needs of your business, your goals and what your strategy requires.

For an accurate quote, contact the team at Priority Pixels. We can assess your current content marketing strategy and give you an accurate quote based on what you require.

Why content marketing is important

The content you create for your target audience communicates an overall message and tone that, when done correctly and to a high standard, will emulate your brand as well as persuade people to purchase your product and/or service. Ensuring you are providing high-quality, relevant content is the key in attracting new clients, welcoming back existing ones and generating interest in your business.

What are the benefits of content marketing?

There are many benefits of high-quality content marketing, including…

  • Increased organic traffic to your website
  • More authority and trust for your brand
  • Better brand awareness
  • Clearly defined image of your brand
  • The ability to reach a wider audience
  • Better engagement online
  • More leads and conversions
  • Stronger affinity for your brand

Perhaps most pertinent to both large and small businesses like, content marketing gives your brand more of a personable voice, and creates a stronger affinity between your target audience and your products and/or services.

I’m looking for a content marketing agency, can you help?

Of course! Priority Pixels is an expert digital marketing agency specialising in social media management and content creation. We’ve been creating bespoke content marketing strategies for large and small businesses alike since 2016. Digital marketing is our passion – and we’re always happy to help.

Let’s chat. Kickstart your journey with the team at Priority Pixels today.

Case Studies

Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre worked with Priority Pixels on a range of new content to promote their business and help enhance their new website. Video and images were captured to showcase the state-of-the-art, eco-friendly facilities and highlight their values and ethos. Capturing the relaxed environment and the stress-free experience.

Updated copy was also needed to help inform and educate their patients without overwhelming them with information. The information needed to be accessible and stress-free, reflecting the calm and relaxed nature of their business. Revitalise also required social media marketing to help promote their services and share top tips, facts and general information about dentistry.

Read Case Study View Website

Group website redesign, copy, photography and video for leading global provider of marine support services

During the build of the new website, our team noticed that V.Group lacked up-to-date high-quality imagery for all of the services they offered. A photo library was created to highlight work they do. The imagery is available for use in a range of PR and marketing materials to help promote the business. A professional video was also created to help better showcase their services. With a professional voice over and VFX effects, the video is in line with their professional, industry leading standards.

Alongside a new website, updated copy was needed to help inform and engage their clients. Keeping it shorter and easier to read, while still being business orientated and professional, engaging their target audience of ship owners and managers.

Read Case Study View Website

Web and print design for world-leading marinehospitality and catering specialist

To help enhance their new website, Oceanic Catering required a short information video for use across the site. Using a professional voice-over alongside a mixture of high-quality stock content and images and clips of their staff and services, a short video was created to inform and educate their clients and highlight the different services they offer.

Oceanic Catering offers a variety of services in the marine hospitality and catering sector. Extensive copy was needed to help showcase their full range of services available worldwide and reflect their industry leading status. The copy needed to be business focused and educational, but more direct and simple for clients to read and understand.

Read Case Study View Website

Full digital strategy and implementation for innovative dental practice Group website redesign, copy, photography and video for leading global provider of marine support services Web and print design for world-leading marinehospitality and catering specialist

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Petroc
Force Cancer Charity
Memory Matters
Newton Abbot RFC
DSCallards
The Long Paddle
Send

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.

Book a call Email us
Book a call
Email us