If you are serious about SEO then we would highly recommend one of our SEO audits as a starting point. A full analysis of your current website and digital presence, what works and what doesn’t, will allow you to make informed decisions on what SEO work is a priority to help your website meet its key objectives. Our SEO audits look at all the hidden and technical information on your website. Once the full SEO audit is complete, we’ll give you the results in an easy to understand report.
The first part of the audit looks at all aspects of on-site SEO including meta titles and descriptions, 404 errors, broken internal and external links, XML sitemaps, schema and structured data, plus more.
In the off-site SEO section we audit your websites backlink profile, social media channels and brand mentions. We also check any Google integrations are correctly setup and configured.
User experience is key to your websites success. This section is where we look at mobile responsiveness, page speed and what your current users have been up to.
Copy, images and video are the fundamentals of any website. We analyse your content looking at keywords, duplicate copy, image and video optimisation and make recommendations for future content.
An overview of what your competitors are doing. This allows you to make informed decisions on what SEO to do and new content to create to get ahead of your competitors in the search engines.
On-site SEO (also known as on-page SEO) involves optimising individual website pages in an effort to push them higher up the SERPs (Search Engine Results Pages). On-site SEO differs to off-site SEO as it specifically refers to the content and HTML source code of the web page.
This section of the audit looks at a number of different on-site SEO factors including whether meta titles and descriptions have been properly implemented. Whether the site is being indexed properly by the SERPs, are there 404 errors or broken links, has an XML sitemap has been setup and if so has it been setup correctly. We also look at your sites schema markup and other forms of structured data, whether it’s been setup at all and whether there are any missed opportunities.
Unlike on-site SEO, off-site SEO refers to SEO that happens outside of your website. Typical this involves link building, social media and brand mentions.
This section of the audit looks at the domain name itself, specifically the domain authority and what can be done to improve it. Domain age plays a factor in this. We also look at the websites current backlink profile, including broken, new and lost backlinks. A citation analysis is also provided to identify brand mentions online, this will highlight data that needs cleaning up as well as new opportunities. We also include a social media analysis as part of our SEO audits.
Finally, we check whether Google Analytics, Google Search Console and Google Tag Manager are properly setup and whether there are additional features that may be of use to your website.
SEO isn’t just about driving traffic to your website. It’s important to look at what happens when a user lands on your site. It’s no use spending time and money on SEO if users don’t like your website when they get there and end up going elsewhere. In this section of audit we look at how your website performs, whether it works well across mobile, tablet and desktop devices. How fast the pages and content loads. We then dig into analytics to see if any of these factors impact how your visitors use your website.
Your websites content is hugely important when it comes to Search Engines properly ranking your website pages. In this section of the audit we carry out keyword research and analyse your existing copy to see if your website is saying the right things. We check the website for any duplicate content which might be causing issues in the SERPs and make recommendations on landing pages which might help drive more targeted traffic. We also look at your websites images and video, ensuring they are properly optimised and make recommendations for future content ideas.
Analysing your competition is a great way to see how your current website could be improved. Reviewing competitors strengths and weaknesses will allow you to identify opportunities and threats and respond accordingly. In this section we look at a range of factors, including your competitors domain authority, backlink profile and social signals.
Competitors may not be a business competitor, it may be a website ranking higher than you in the SERPs. We will normally ask you to supply a list of your competitors but will sometime add our own if we think they are relevant.
At the end of the audit we provide a list of recommended actions. These will be listed in priority order, starting with any critical issues. Once the SEO audit is complete, we usually arrange a phone call or face to face meeting to run through the results.
After this, you can either take the audit and action the work yourself or we can support you with as little or much of the work as your budget allows. If you would like us to carry out the recommendations from the audit an SEO roadmap will be created outlining the work on a month by month basis. This can be planned over any period of time you like.
If you are interested in one of our SEO audits please get in touch using the contact form below or call our office on 01626 245061. We are happy to discuss your project by email, phone or face to face.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.