Very. Without it, your SEO results will nosedive, even if you have a fully loaded, functional website that offers an excellent user experience. Search engines have different priorities to your users. What they rate as valuable evolves regularly and your site must tick every box for them behind the scenes, as well as up front for your target customer.
Ranking algorithms for search engines are finely tuned and complex. They rapidly examine hundreds of elements across your site to determine which keywords are a relevant match for each search query. Technical SEO optimisation corrects any issues your site has so that search engine bots can crawl through your site without limits.
Technical SEO optimisation is an umbrella term that covers many different and diverse checks, alterations and functions. They all influence the SEO performance and success of your website so to keep things simple, we cover everything.
The Priority Pixels technical team will examine each aspect of your site from your overall website speed and how to increase it right down to the site architecture, URL structures and internal links.
We will also look at site security, subdomains and redirections plus anything else that could be holding your site back.
Checking the crawl speed of your website is a crucial step in making sure search engines can examine your entire site quickly and easily. This will make looking for relevant information on search queries much faster and will prevent them from using up their ‘crawl budget’. Essential if your site has a lot of pages.
Our first step is to ‘crawl’ your entire website, mimicking the behaviour of any search engine. This gives us an accurate picture of your site and its functionality. We can then analyse the data using a variety of webmaster tools to understand exactly how search engines see your site and what errors they will find.
Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.
Interactive elements and dynamic user content are great additions to any site. However, while they may enhance a customer’s experience, they can also cause problems for search engines trying to find information. We will set up correct indexing protocols using up to date web standards to prevent this happening.
A well-defined internal link structure is another essential pathway for search engine crawlers and making sure it works well benefits you in more ways than one. While it helps bots find relevant search content on your site, it also defines your site's ‘hierarchy’ - a way that the flow of link authority is organised across websites.
An often overlooked but important process, we examine your entire server configuration and web hosting platform to make sure it is error free. Any issues can cause a duplication of your site which has a negative knock-on effect on your SEO. We'll also look into your backlink profiles and the geolocation of your server.
Ensuring that the individual elements of your website contain structured data makes it easier for search engines to know what to look for. Using collaborative data vocabularies such as Schema helps developers to incorporate the latest techniques regardless of the encoding used. This can then activate enhanced listings in SERPs.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.