The first step in each audit examines all factors of on-site SEO including meta titles and descriptions, 404 errors, broken internal and external links, XML sitemaps, schema and structured data among many others.
In the section looking at off-site SEO we will audit your website’s backlink profile, social media channels and brand mentions. We also check all Google integrations to make sure they are set up and configured correctly.
An optimised user experience is essential to the success of your website. This part of our report is where we look at mobile responsiveness, page speed and the activity of your current users and customers.
Excellent content including copy, images and video are fundamental to any website. We analyse your content for keywords, duplicate copy, image and video optimisation and make recommendations for future content.
An insightful exploration of other companies in your digital marketplace. This allows you to make informed decisions on your own SEO strategy and devise new content to source or create so that you can move ahead of the competition.
On-site SEO (also known as on-page SEO) involves optimising individual website pages in an effort to push them higher up the Search Engine Results Pages (SERPs). On-site SEO differs to off-site SEO because it specifically refers to the content and HTML source code of the web page.
This section of the audit looks at a number of different but equally important on-site SEO factors. These include whether meta titles and descriptions have been well implemented, if the site is being indexed properly by the SERPs, the presence of any 404 errors or broken links, whether an XML sitemap has been created and if so, has it been configured in the right way.
We also look at your site’s schema markup and other forms of structured data to assess whether it has been set up correctly, if at all, and if there are any missed opportunities to enhance your SEO.
Off-site SEO refers to activity that happens outside of your website and typical involves examining link building, social media and brand mentions.
This part of the audit looks at the domain name itself, specifically the domain authority and anything that can be done to improve it, as well as the domain age which is also an important factor.
We investigate the current backlink status of the website, including all broken, new and lost backlinks, to give your site a cleaner more efficient digital profile. A citation analysis is also provided to identify any brand mentions online which will highlight data that needs tidying up as well as potential new marketing opportunities. We also include a social media appraisal to help you refine your customer facing communication channels.
Finally, we check whether Google Analytics, Google Search Console and Google Tag Manager are properly calibrated and whether there are other additional features that may be of use to your website.
SEO isn’t always just about driving traffic to your website. It’s essential to consider what happens when a user or potential new customer lands on your site and starts exploring. There is no point spending good time and money on SEO to drive traffic if customers won’t like your site when they get there.
In this part of our in-depth audit we look at how your website performs and whether it works well across all devices and browsers. We look at how fast your content loads and whether it can be optimised so that your users are not kept waiting. Then we dig into all of the analytics to really understand how your customers are using your site, what they look at and buy and how long they stay. This gives us, and you, really clear pointers to what is working and what definitely isn’t.
The content on your website could not be more important. We are all focussed on, driven and inspired by content and to win the SEO results yours has to be top notch in every single way.
In our content audit we undertake keyword research and examine all your existing copy to find out whether your site is saying the right things to the right people. We also check the website for any duplicate content that can cause issues and make recommendations on landing pages which will help drive more targeted traffic. We check each video and image on your site to make sure that they are properly optimised and we also include ideas and suggestions for future content that will boost your rankings.
Analysing your competition is a great way to see how your current website measures up and could be improved. Reviewing the strengths and weaknesses of your competitors will allow you to identify opportunities and threats and respond accordingly from a position of knowledge. In this section we look at a range of factors, including your competitors’ domain authority, their backlink profiles and social signals.
Competitors may not be straightforward business competitors, they may be websites ranking higher than yours in the SERPs. We will normally ask you to supply a list of your competitors but will sometimes add in our own if we think they are relevant.
Once the SEO audit is complete, we arrange a phone call or face to face meeting to run through the results. SEO is complicated and doing it well takes time and experience. We’ll talk you through everything we’ve found and answer any questions you have about the current state of your website.
At the end of each SEO audit report we provide a list of recommended actions. These will be listed in priority order, starting with any critical issues followed by those that are necessary to achieve your long term aims.
After a review with our team, you can either take the audit and action the work yourself in-house or we can support you with as little or as much of the work as your budget allows. If you would like us to carry out the recommendations from the report an SEO roadmap will be created outlining the work on a month by month basis. This can be planned over any period of time you like so that the project unfolds at a pace that suits you and your business.
If you believe that your site would benefit from a detailed SEO audit, call us and we will talk you through the process, the costs and the positive outcomes that our other clients have experienced.
If you are interested in one of our SEO audits please get in touch using the contact form below or call our office on 01626 245061. We are happy to discuss your project by email, phone or face to face.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.