Before we begin to put a campaign together, we will undertake detailed research to understand what users are searching for and where your business can rank. We are interested in how we can generate the right kind of traffic for your business. Detailed keyword research can lead to more leads and conversions by putting your business in front of the right people.
You know your business best, which is why it can be difficult to determine the right keywords to define your business. Customers may hit many touch points before they arrive at your website, and understanding the customer journey is key to a great digital marketing campaign.
Alongside keyword research, we take a look at ‘search intent’. This refers to what users are really looking for when they type a search into Google.
Customer search intent can be broken down into four categories, including Informational (the user is seeking answers to a question), Navigational (the user is looking to find a specific website), Transactional (the user is looking to buy something from a specific website), Commercial (the user is looking to buy something, but hasn’t decided on where to buy from just yet).
Understanding customer search intent can help us to develop a keyword strategy which ensures that your business is ranking for specific search terms, depending on the service or product you provide.
If you are interested in gaining a detailed insight into how users find your business on the internet, Priority Pixels’ detailed keyword research could be a great place to kick off a new SEO Strategy or PPC campaign.
“Hey Siri” and “OK Google” are common phrases we can use to prompt our smart devices to turn on and listen to our commands...
By Paul Clapp | 14th January 2020
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.