Why are Backlinks Important?

SEO is now far more nuanced and sophisticated and better organic results rely on far more elements. However, backlinks are still a very important part of your SEO toolkit and therefore need to be checked and fine tuned. Bad or weak backlinks will have a negative impact and could end up dragging you down the results pages.

When securing a high SERP ranking is pivotal to your success, understanding the pros and cons of your site backlinks is crucial. If your backlinks are analysed and optimised then your place in organic search results stands a good chance of being higher.

Our backlink analysis will check strengths, relevance and any possible weaknesses.

Armed with the data we need, we can help you by:

  • Finding and removing any bad, corrupt, or damaging links across your site
  • Raising your backlink profile while avoiding algorithm or manual penalties
  • Providing a plan for getting the right types of backlinks to improve your SEO

“More than 55% of all website pages have zero backlinks pointing to them.”

How we can help


Tracking Site Performance

If you have noticed a drop in the visibility of your site on SERPs, a dip in keyword performance, or fewer organic site visits, your website may have fallen foul of search engine penalties or an algorithm change.

Google Search Console

If you have ever had a ‘manual action’ message in your Google Search Console then it needs attention. This is Google’s way of telling you there are ‘unnatural’ backlinks on your site that need to be corrected to improve your SEO.

Linking metrics

Link or linking metrics is a group term for the various criteria that influence rankings in search results. They evaluate and reflect back the validity of any webpage online and are therefore essential to get right.

Our team can tell you whether the following linking metrics look healthy on your profile.

  • Deep link ratio
  • Anchor texts
  • Follow vs NoFollow
  • Referring domains
  • Link types
  • Link velocity

An in-depth metrics analysis is vital to your organic search campaign and is crucial in helping you move forward with correct link earning and a bespoke content marketing strategy.

Competitor backlink audits

Part of our audit service is providing you with a new perspective on your competition. By completing a competitor backlink audit, we can discover and show you what strategies they are using. This helps us identify marketing opportunities for you to take advantage of, potential new demographics and additional revenue streams.

We use this analysis to build you a better site. One that maximises opportunities and showcases your company’s products and services in a more intuitive way.

We do this by:

  • Understanding your long term strategy, goals and challenges
  • Downloading and analysing the backlink profiles of your key competitors
  • Referencing them against your own link profile
  • Confirming any strong or weak links
  • Deciding on quick and easy link additions
  • Helping to develop your link earning and content marketing strategy

Some of our clients

National Trust
Epwin Group
Force Cancer Charity
Gainsborough Healthcare Group
Aspect Windows
Castles Estate Agents
The Long Paddle

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

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