Web Design & Digital Marketing Agency London & Devon

Penelope Lively Case Study

Penelope Lively Website


A successful author, Penelope Lively’s writing career began in 1970. Over the course of the next 45 years, she has continued to write over 50 books of fiction and non-fiction for adults and children alike. Now was the time to have a website that could showcase her many novels and short stories all in one place.


Since writing her first work of fiction for children in 1970, Penelope Lively has gone on to become one of Britain’s most accomplished authors. Twice shortlisted for the Booker Prize (in 1977 for her first novel, The Road to Lichfield, and again in 1984 for According to Mark), she went on to win the coveted award in 1987 for her highly-acclaimed novel, Moon Tiger.

With such a celebrated career, Penelope’s existing website was letting her down. With no updates in many years and looking tired and out of date, the time was right to create a brand new site – one that gave Penelope and all her work the platform they deserved, and was capable of reaching a wider audience.

The Brief

To showcase the many novels and short-stories over her successful career, Penelope approached us to create a new site using the following criteria:

  • Website design – To create an easy to navigate site which provided a user-friendly experience, was responsive for every device, and provided external links to purchase books

The Process

The focus of any website should be its content, but as web designers, it’s sometimes easy to get carried away and ‘over design’ a site for the sake of it. For Penelope, we were keen to keep the design simple and not to over-elaborate. Therefore, throughout the site, the attention is firmly on her literary back catalogue.

Using WordPress, the team have created a clean layout, using pastel colours and a few simple, animated effects. Using the Advanced Custom Fields plugin, they were able to develop an admin area that’s easy to add and update novels and reviews whenever required. Divided across three main pages, the content is also easy to navigate:

Books: filtered to cover Penelope’s 4 main literary areas, as well as book introductions written for other authors;
Press: containing a comprehensive library of Penelope’s appearances in the literary press from around the world;
Recommendations: providing weblinks to some of Penelope’s interests and passions

Find out more

For more information on how the Priority Pixels team can create a beautifully simple website, get in touch today! Email us on: hello@prioritypixels.co.uk or call us on 0800 319 6198..

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