Web Design & Digital Marketing Agency London & Devon

Lazy Bones Fitness Case Study

Lazy Bones Fitness


After a career in the Royal Marines, Tom Mole decided on an altogether different vocation as a fitness instructor. With the skills and technique already in the bag, Tom just needed a website to tell the world about the new Lazy Bones Fitness training business brand.


When Tom left his successful Royal Marines Commando career behind, he discovered that daily exercise helped him reacclimatise back into civvy street and gave him a focus. And with a new career in sales taking its toll, Tom created a 45 minute exercise routine that he used to destress after work.

That first session evolved into Tom creating Lazy Bones Fitness. By building the business to offer personalised one to one coaching, and group sessions, Tom realised the next step was to create a real brand and everything that went with it, giving new clients the information and reassurances they needed.

The Brief

To help Tom launch his Lazy Bones Fitness venture properly, and create the brand he needed, the Priority Pixels team worked with Tom and looked at his main priorities, including:

  • All new website
    Designed and built to be easy to navigate, bold in style, and help encourage customers to call or email with their enquiry.
  • Logo and branding
    Creating a new logo that was easily identifiable and usable across different mediums, to include new corporate style and colour.
  • Copywriting
    Purpose-written website copy that includes SEO keywords and phrases to help in online search results

The Process

Using WordPress, our web team created a fresh, bold, and uncomplicated responsive website. Fully optimised to be viewed on multiple devices, the site is designed to let users discover Lazy Bones Fitness and its services as easily as possible. We also made the decision to add an enquiry form onto every page, making it easy and simple to get in touch with Tom directly.

With some copy written and provided by Tom, our copywriter edited and refined it to what you can see onsite today, adding SEO keywords and phrases throughout to help visibility in Google search results. By keeping the copy to a minimum, we could encourage site visitors to explore what Lazy Bones Fitness can offer through the site’s easy navigation.

We also created a new logo that perfectly encapsulates exactly what Lazy Bones Fitness do. The Priority Pixels graphic design team worked with Tom, designing several concepts and colour schemes to create the logo you can see on the site today. We also created logo versions in other formats so Tom could use them easily for any print or digital purpose.


Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!

The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.

The knowledge, attention to detail and clear communication is second to none and I would not hesitate in recommended this team!

I shall most definitely be using Priority Pixels in the future to manage and assist with other aspects, including social media, as my business expands.

Quote Tom Mole

Find out more

If you’d like more information about how Priority Pixels can help with your web design, SEO, and copywriting, contact us today! Email us on: hello@prioritypixels.co.uk, or call our team on 0800 319 6198.

Share This

Twitter Facebook Pinterest Goolge+ LinkedIn Email

Sign up to our Newsletter

We're social