Web Design & Digital Marketing Agency London & Devon

Lazy Bones Fitness Case Study

Lazy Bones Fitness

lazybones.fitness

After a career in the Royal Marines, Tom Mole decided on an altogether different vocation as a fitness instructor. With the skills and technique already in the bag, Tom just needed a website to tell the world about the new Lazy Bones Fitness training business brand.

Background

When Tom left his successful Royal Marines Commando career behind, he discovered that daily exercise helped him reacclimatise back into civvy street and gave him a focus. And with a new career in sales taking its toll, Tom created a 45 minute exercise routine that he used to destress after work.

That first session evolved into Tom creating Lazy Bones Fitness. By building the business to offer personalised one to one coaching, and group sessions, Tom realised the next step was to create a real brand and everything that went with it, giving new clients the information and reassurances they needed.

The Brief

To help Tom launch his Lazy Bones Fitness venture properly, and create the brand he needed, the Priority Pixels team worked with Tom and looked at his main priorities, including:

  • All new website
    Designed and built to be easy to navigate, bold in style, and help encourage customers to call or email with their enquiry.
  • Logo and branding
    Creating a new logo that was easily identifiable and usable across different mediums, to include new corporate style and colour.
  • Copywriting
    Purpose-written website copy that includes SEO keywords and phrases to help in online search results

The Process

Using WordPress, our web team created a fresh, bold, and uncomplicated responsive website. Fully optimised to be viewed on multiple devices, the site is designed to let users discover Lazy Bones Fitness and its services as easily as possible. We also made the decision to add an enquiry form onto every page, making it easy and simple to get in touch with Tom directly.

With some copy written and provided by Tom, our copywriter edited and refined it to what you can see onsite today, adding SEO keywords and phrases throughout to help visibility in Google search results. By keeping the copy to a minimum, we could encourage site visitors to explore what Lazy Bones Fitness can offer through the site’s easy navigation.

We also created a new logo that perfectly encapsulates exactly what Lazy Bones Fitness do. The Priority Pixels graphic design team worked with Tom, designing several concepts and colour schemes to create the logo you can see on the site today. We also created logo versions in other formats so Tom could use them easily for any print or digital purpose.

Quote

Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!

The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.

The knowledge, attention to detail and clear communication is second to none and I would not hesitate in recommended this team!

I shall most definitely be using Priority Pixels in the future to manage and assist with other aspects, including social media, as my business expands.

Quote Tom Mole

Find out more

If you’d like more information about how Priority Pixels can help with your web design, SEO, and copywriting, contact us today! Email us on: hello@prioritypixels.co.uk, or call our team on 0800 319 6198.

Share This

Twitter Facebook Pinterest Goolge+ LinkedIn Email
Quote 5

Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.

Quote
June 14, 2018Carsten Dean
deansproperty.london
Quote 5

Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.

Quote
November 24, 2017Melissa Coupe
www.skinbymelissacoupe.co.uk
Quote 5

Great service and a quick response. Priority Pixels never leave you hanging and the service is top notch.

Quote
November 25, 2017Stephen Taylor
stephentaylorpsychotherapy.co.uk
Quote 5

The Priority Pixels team have been great to work with. They took our original ideas, gave us great advice and guidance and developed a website we are very happy with.

Quote
October 23, 2017Chris Parmenter, Nexant
training.nexant.com
Quote 5

Priority Pixels have been an excellent asset in helping us with our website and Google AdWords. They are highly communicative, they provide us with excellent advice, and are always on hand when we need them.

Quote
October 12, 2017Beccy Price, Ventro Group
www.ventrogroup.com
Quote 5

Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!

The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.

Quote
September 6, 2017Tom Mole, Lazy Bones Fitness
www.lazybones.fitness
Quote 5

Really happy with the service we received from Priority Pixels! Really helpful, efficient and great to work with!

Quote
May 10, 2017Julia Burnett, Homefinders
www.homefindersdevon.co.uk
Quote 5

We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!

Quote
May 9, 2017Kimberley Burns, The Hair Room
www.thehairroomplymouth.co.uk
Quote 5

I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!

Quote
July 22, 2016Barbara Westlake, Sologroom
www.sologroom.com
Quote 5

Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.

Quote
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
www.gasandplumbingplymouth.co.uk
Quote 5

Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.

Quote
August 11, 2016Joan Veale, Marldon Church
www.marldonchurch.co.uk
Quote 5

I wanted a website that was to improve my business and reflect what we had to offer. They did just that and more. Pricing was fantastic and so was the service. Highly recommend. Thanks for all your help and support.

Quote
August 3, 2016Paul Savva, Savs Barbers
www.savsbarbers.co.uk
Quote 5

We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.

Quote
August 16, 2016David Bell, Living with Schizophrenia
www.livingwithschizophreniauk.org
Quote 5

Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.

Quote
August 3, 2016Claire Doyle, Doggy Devon
www.doggydevon.co.uk
Quote 5

Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.

Quote
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
www.fodstone.co.uk
Quote 5

I have found Priority Pixels to be very helpful. They are efficient and also a pleasure to deal with. Highly recommended.

Quote
April 4, 2017Donna Stevens, PIB Marketing
www.pibmarketing.co.uk
Quote 5

The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.

Quote
April 3, 2017Graeme Piper
www.dropcapcopy.com
Quote 5

Have worked closely with this company on a number of projects and have never been disappointed. Superb design work and technical knowledge make them an excellent choice for all digital media solutions.

Quote
January 4, 2017Ben Knight
www.high5sportscamps.co.uk

Web Design

Powered by Google Rated 5/5 based on 18 reviews. 18Write a review
NHS Nexant Epwin Group Shine for Women We are Macmillan Cancer Support National Trust Gainsborough Healthcare Group Castles Estates Agents Forst of Dean Stone Firms Limited Lewis College