Bringing their existing website up to date was a priority for the Homefinders Estate Agents team in East Devon. As online estate agencies get more competitive, they needed a new site that gave their target market an easy user experience, with the ability to automatically update property listings, as well as giving the team full access to manage their own content.
As a successful East Devon estate agency, Homefinders knew they needed an up to date website to compete with more and more online agencies flooding the market. They also realised the need to provide an easy user experience for all site visitors, including a high percentage of their older clients.
Another time saving task they wanted to get to grips with was whether the website could automatically update its property listings with new information directly from their agency software, Rentman. An action that could increase productivity for the team, while giving accurate search results for site visitors.
To help Homefinders achieve the results they were after, the Priority Pixels team were tasked with building a new site that could deliver these key objectives:
Using WordPress, the new site was given a fresh design that had simplicity at its heart. Having a good user experience was a top priority for the team, so we gave special attention to a straightforward navigation structure that was easy to use for every client demographic. We also added a new SSL certificate for complete data security across the site.
Being responsive, the site is designed to be just as easily viewed on a phone or tablet, as it is on a desktop. While around 40% of people view websites through mobiles or tablets, Homefinders found that almost 50% of visitors viewed their site this way. So the importance of a responsive site can never be underestimated.
Another key requirement for the site was that is should be easy to update. To begin with, we linked the agency’s Rentman software with WordPress. New property listing information could then flow from the software, into an XML feed, and populate the website automatically on a daily schedule. This would result in site visitors seeing completely up to date listings when using the search function.
Any non-property pages were created with the Advanced Custom Fields plugin. Managed through WordPress, it gives a fully customised admin area, and allows the Homefinders team to update specific pages as and when they need to.
Since the new website has launched, Homefinders have been able to reach a much wider audience, and, through software integration and simple design, have seen a significant increase in business.
Really happy with the service we received from Priority Pixels! Really helpful, efficient and great to work with!Julia Burnett
If you’d like more information about how Priority Pixels can create an Estate Agent website unique to your business, get in touch today! Email us on: firstname.lastname@example.org or call on 0800 319 6198.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.