Web Design & Digital Marketing Agency London & Devon

Forest Of Dean Stone Firms Case Study

Forest Of Dean Stone Firms

www.fodstone.co.uk

Natural stone company, Forest of Dean Stone Firms Ltd, had two company websites: one trade and one commercial. But over time, this caused confusion for all their customers, as well as diluting the SEO value between them. What they needed was a smooth transition, bringing both sites together, creating one, easy to use website.

Background

Forest of Dean Stone Firm’s heritage is firmly embedded in Gloucestershire’s history and has been since the turn of the 20th Century. As a major supplier of Pennant Sandstone to the building and construction industry, they also have a commercial brand, Forest Pennant, that focuses on paving, cladding, flooring and more.

The fact that both companies needed a website made sense, but it was creating confusion for trade customers and end consumers alike. So the decision was made to bring the two sites together with a high level of SEO for both sectors, to form a single site, satisfying both trade and public at the same time.

The Brief

To overcome the issues of having two sites, Priority Pixels were asked to create a single website covering both brands. Special consideration was given to these key areas:

  • Website design – To create one, responsive site that covered both brands with easy navigation, yet had a definite distinction, between the two
  • Website development – To create a new website structure that worked for both brands, so neither was overpowering the other, with full SSL data security built in

The Process

The new website has been designed with WordPress to showcase the range of stone products available from both Forest of Dean and Forest Pennant. It provides technical specifications and stone details for the industry, as well as a section for the commercial Forest Pennant products. Plus, the site is responsive to serve the 40% of their site visitors using tablets and mobiles.

One of the more complex elements of the project was the website structure. As the new site is a mix of two websites, fodstone.co.uk and forestpennant.com, we had to create a new site structure that worked for both. With ease of navigation being a key requirement, we developed a menu that goes three levels deep, but remains easy to use.

Quote

Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We’re already seeing a rise in engagement.

Quote Holly Rogers

Find out more

If you’d like more information about web development and design and how Priority Pixels can help you, contact us today! Email us on: hello@prioritypixels.co.uk or call 0800 319 6198.

Share This

Twitter Facebook Pinterest Goolge+ LinkedIn Email
Quote 5

Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.

Quote
June 14, 2018Carsten Dean
deansproperty.london
Quote 5

Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.

Quote
November 24, 2017Melissa Coupe
www.skinbymelissacoupe.co.uk
Quote 5

Great service and a quick response. Priority Pixels never leave you hanging and the service is top notch.

Quote
November 25, 2017Stephen Taylor
stephentaylorpsychotherapy.co.uk
Quote 5

The Priority Pixels team have been great to work with. They took our original ideas, gave us great advice and guidance and developed a website we are very happy with.

Quote
October 23, 2017Chris Parmenter, Nexant
training.nexant.com
Quote 5

Priority Pixels have been an excellent asset in helping us with our website and Google AdWords. They are highly communicative, they provide us with excellent advice, and are always on hand when we need them.

Quote
October 12, 2017Beccy Price, Ventro Group
www.ventrogroup.com
Quote 5

Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!

The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.

Quote
September 6, 2017Tom Mole, Lazy Bones Fitness
www.lazybones.fitness
Quote 5

Really happy with the service we received from Priority Pixels! Really helpful, efficient and great to work with!

Quote
May 10, 2017Julia Burnett, Homefinders
www.homefindersdevon.co.uk
Quote 5

We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!

Quote
May 9, 2017Kimberley Burns, The Hair Room
www.thehairroomplymouth.co.uk
Quote 5

I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!

Quote
July 22, 2016Barbara Westlake, Sologroom
www.sologroom.com
Quote 5

Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.

Quote
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
www.gasandplumbingplymouth.co.uk
Quote 5

Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.

Quote
August 11, 2016Joan Veale, Marldon Church
www.marldonchurch.co.uk
Quote 5

I wanted a website that was to improve my business and reflect what we had to offer. They did just that and more. Pricing was fantastic and so was the service. Highly recommend. Thanks for all your help and support.

Quote
August 3, 2016Paul Savva, Savs Barbers
www.savsbarbers.co.uk
Quote 5

We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.

Quote
August 16, 2016David Bell, Living with Schizophrenia
www.livingwithschizophreniauk.org
Quote 5

Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.

Quote
August 3, 2016Claire Doyle, Doggy Devon
www.doggydevon.co.uk
Quote 5

Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.

Quote
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
www.fodstone.co.uk
Quote 5

I have found Priority Pixels to be very helpful. They are efficient and also a pleasure to deal with. Highly recommended.

Quote
April 4, 2017Donna Stevens, PIB Marketing
www.pibmarketing.co.uk
Quote 5

The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.

Quote
April 3, 2017Graeme Piper
www.dropcapcopy.com
Quote 5

Have worked closely with this company on a number of projects and have never been disappointed. Superb design work and technical knowledge make them an excellent choice for all digital media solutions.

Quote
January 4, 2017Ben Knight
www.high5sportscamps.co.uk

Web Design

Powered by Google Rated 5/5 based on 18 reviews. 18Write a review
NHS Nexant Epwin Group Shine for Women We are Macmillan Cancer Support National Trust Gainsborough Healthcare Group Castles Estates Agents Forst of Dean Stone Firms Limited Lewis College