Natural stone company, Forest of Dean Stone Firms Ltd, had two company websites: one trade and one commercial. But over time, this caused confusion for all their customers, as well as diluting the SEO value between them. What they needed was a smooth transition, bringing both sites together, creating one, easy to use website.
Forest of Dean Stone Firm’s heritage is firmly embedded in Gloucestershire’s history and has been since the turn of the 20th Century. As a major supplier of Pennant Sandstone to the building and construction industry, they also have a commercial brand, Forest Pennant, that focuses on paving, cladding, flooring and more.
The fact that both companies needed a website made sense, but it was creating confusion for trade customers and end consumers alike. So the decision was made to bring the two sites together with a high level of SEO for both sectors, to form a single site, satisfying both trade and public at the same time.
To overcome the issues of having two sites, Priority Pixels were asked to create a single website covering both brands. Special consideration was given to these key areas:
The new website has been designed with WordPress to showcase the range of stone products available from both Forest of Dean and Forest Pennant. It provides technical specifications and stone details for the industry, as well as a section for the commercial Forest Pennant products. Plus, the site is responsive to serve the 40% of their site visitors using tablets and mobiles.
One of the more complex elements of the project was the website structure. As the new site is a mix of two websites, fodstone.co.uk and forestpennant.com, we had to create a new site structure that worked for both. With ease of navigation being a key requirement, we developed a menu that goes three levels deep, but remains easy to use.
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We’re already seeing a rise in engagement.Holly Rogers
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.