Web Design & Digital Marketing Agency London & Devon

Deans Property Preservation Case Study

Deans Property Preservation

deansproperty.london

With 35 years experience in the refurbishment of London’s period properties, Deans Property are well established. But with a history that covers refurbishments, and the design and fitting of new kitchens, bathrooms, and extensions, they needed a fresh website to showcase their portfolio.

Background

Based in Islington, North London, Deans Property are specialists in refurbishing many of London’s beautiful period and listed properties. While restoring many home’s original features, together with specialised property maintenance, Deans Property also design and install stunning kitchens and bathrooms, and property extensions.

With their growing portfolio, Deans Property needed a new website that could effectively showcase their completed projects. Each one receives the highest of quality craftsmanship and, with their professional photography capturing the finished look, they needed a site that could act as a brochure for new clients.

The Brief

To achieve the right result, Priority Pixels were tasked with reinvigorating their online presence in the following key areas:

  • Website design & development
    To be designed and built for ease of use, giving customers clear navigation, with clear call to action throughout
  • Photography showcase
    To make full use of Deans Property professional photography to display previous projects throughout the site
  • Case Studies
    To complete a series of written case studies on the most recent projects, highlighting specific areas and methods of work

The Process

Built using WordPress, our web designers created a brand new layout that ensured an easy, clear user experience throughout. A must-have were the inclusion of contact forms on each page, making it simple for clients to get in touch and get a quote quickly and easily. Each page also had fixed headers and footers giving the contact information through the entire site.

To make sure we got the best out of all Deans Property photography, we added a slideshow banner on every section page. This way, customers could see all previous work at a glance, while also having the ability to click through to a larger image for closer inspection.

To complete the written case studies, we worked with Deans Property owner, Carsten Dean, to gather information on the areas of work and what was involved in each project. When writing them, we took care not to overload them with technical details, but give visitors a quick, easy and informative overview. We also added specific SEO keywords throughout each one to drive traffic to the new site.

Find out more

For more information on how Priority Pixels can help with your website, design, build, and development, and our SEO-based copywriting services, contact us today! Email us on: hello@prioritypixels.co.uk, or call our team on 0800 319 6198.

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