Think of display advertising as a digital billboard. It is a crucial element of any digital marketing strategy which can raise brand awareness and generate traffic to your website. Display advertising (which is often known as ‘banner advertising’) can be an incredibly cost effective way of reaching a large number of people in your target audience.
Whilst search adverts appear within search results, display adverts appear on websites, usually in the banner at the top or in a column down the side. These adverts are delivered via a number of networks, the largest of which is the Google Display Network.
Display adverts are incredibly flexible, allowing you to showcase your product or service in a way which suits your brand. Whether you are looking to use text, image, or video adverts, your chosen media will appear on websites selected for their relevance to your business and audience.
The Google Display Network is made up of over two million websites, so if your goal is to reach the biggest net audience, display adverts are your best option. Although display advertising is less targeted than ultra-focused search advertising campaigns, the lower click-through-rate that is experienced in display advertising is often offset by the benefits of increased exposure. If increased brand awareness is your goal, then advertising should be an option for your business.
The team at Priority Pixels can determine how display advertising will best fit into your digital marketing strategy and offer the best return on ad spend to help you reach your business goals.
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By Paul Clapp | 14th January 2020
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