Should you be outsourcing your website content?
Posted: 21st October 2013
If you’ve been keeping yourself updated on SEO news, you should be familiar with the fact that content has been increasingly emphasized in the last few years. SEO experts claim that the content on your website now has a significant impact on your search engine ranking. However, it is not easy for many companies to supply regular content to their websites – especially content of a high enough quality that readers and search engines will be drawn towards their sites. Surfing the Internet, you are likely to come across many abandoned corporate blogs that were simply given up on as the demands for regular, quality contributions became too much.
This scenario is particularly frustrating for business owners who know that they have a great deal to offer to potential clients. Managers and business owners typically have a great deal of information and expertise that they can present to potential clients. One example of a site that offers good content to visitors is this website for luxury yacht hire. However, the major obstacle in presenting a full-force content marketing routine is time. While larger companies might have a corporate marketing department capable of taking on the tasks associated with producing content, small and medium sized companies might struggle to get enough content produced on a regular basis.
Yet one resource that smaller companies should be aware of is outsourcing. Outsourcing can be a cost-effective solution that provides content of the highest quality without taking up the time of CEOs or other staff members who already have a lot on their plates. If you have been feeling that your content marketing and your online marketing strategies have been lagging behind, you might consider outsourcing some of the tasks associated with running your website- especially content creation.
How can you determine if SEO content outsourcing is right for your company? Every company is different, and the answer to this question will in large part depend upon the unique makeup of your company. What resources are available to you other than outsourcing? If you don’t have the internet resources, outsourcing is an obvious answer. However, you must also factor in the aspect of expertise. A firm that specializes in SEO might have much better expertise in content production than your internal marketing department. A good website coder could let you know how much content will help your site. You might even decide to continue handling your traditional marketing efforts in house while leaving the somewhat esoteric concepts of SEO content production and inbound marketing to a reliable specialized firm.
The bottom line is that- if content production is becoming cumbersome and time consuming at your firm- you should seriously consider the prospect of outsourcing. Outsourcing such tasks can really help you to focus in on your company’s main purpose and main product/ service.