About Waterloo Militaria

www.waterloomilitaria.com

Waterloo Militaria are specialists with over 25 years experience in the world of military antiques and collectables. As suppliers of a range of quality military antiques to customers worldwide, from collectors and historians to museums and film production companies around the world, they needed an enhanced website redesign and an online store with full e-commerce functionality.

What we did

Waterloo Militaria has been operating for more than 25 years, so there’s not much they don’t know about the military antique business. Having become authorities on militaria from the English Civil War up to the Second World War, their stock features everything from equipment and headgear to uniforms and guns.

As their business has grown alongside their customer base, the time was right to give their already successful website a full redesign. This would bring it up to date visually, as well as giving their online store an increase in security for easier and more secure transactions.

To bring the Waterloo Militaria website visually up to date with an enhanced and secure online store, our web team focused on the following areas:

  • Website design and development
    A site-wide refresh with easy navigation for a great user experience, a fully responsive design for smartphones and tablets, and a new SSL certificate.
  • E-commerce functionality
    For safe and secure purchasing of products through the website using PayPal and WorldPay payment gateways.

Using WordPress, we created a clean and streamlined site design that would be easy to navigate, getting the user from each of the six product categories with a minimum of effort. Fixed headers allow for a product search function usable from any page on the site, as well as the opportunity to register or use the secure log-in option, and a newsletter sign-up option in the footer.

But the most important aspect for Waterloo Militaria was their online store. Selling items for up to several thousand pounds requires maximum online security, so this was a key area to tackle. Using the WooCommerce plug-in, our web team were able to build in the necessary functionality for the site while linking with global payment gateways for a safe and secure checkout – all with a new SSL certificate.

To help the global customer base, we also added a currency switcher to include the most frequently used currencies from online buyers which are linked to the latest conversion rates.

Waterloo Militaria has full admin rights to the site, allowing them quick and easy access to add, delete, or amend any information or product listings whenever necessary.

Technologies Used

HTML5 logo CSS3 logo jQuery logo MySQL logo PHP logo WordPress logo
Google Analytics logo Google Search Console logo
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