Liquorice World

Established in 2005; Liquorice World have been providing high quality liquorice treats ever since. Sourcing liquorice from various parts of Europe including Holland and Italy, Liquorice World aims to provide the highest quality liquorice with every order.


With a well established business, Liquorice World needed a new E-commerce website created in order to reach a wider audience. With a wide range of products available it was important to create an E-commerce website that was visually impressive, easy to navigate and easy for customers to place orders on.

The Brief

Liquorice World asked us to create a modern website equipped with an online store that was easy and convenient to make purchases on. Priority Pixels jumped at the opportunity to make this possible, focusing on the following areas:

  • Web design and development
    A modern and sleek website design to best present the full range of products available. Clear pricing and a user friendly ordering system.
  • E-commerce
    A secure E-commerce platform for the purchasing of products with a variety of payment methods, including the PayPal payment gateway.

The Process

The website was built using the WordPress content management system with the E-commerce side of things being handled by WooCommerce. This gives Liquorice World full control of their websites content, allowing them to update products, pricing and handle customer orders. WooCommerce has a huge number of add-ons that can add extra functionality which also helps to future proof the website.

For the design of the website, focus has been given to showcasing the products on offer with large photos and clear pricing. The homepage displays all of Liquorice World’s featured and new products, updated every month for a unique experience for new and returning customers. For easy navigation the homepage also provides clearly labeled hyperlinks for specific categories. With minimal text and a short ‘About Me’ section the homepage presents a distraction-free environment with browsing and purchasing being the main goal.

The creation of a reliable online store was a priority. As the website was built on WordPress it was a no brainer to use WooCommerce, the most supported E-commerce platform for WordPress. WooCommerce gave us full flexibility to create the store exactly how Liquorice World wanted. From managing payment options to tracking stock levels, we worked closely with Liquorice World to create a store that was not only easy for customers to use, but also easy for them to keep up-to-date and manage.

Find Out More

If you need expert help with your website design, development, and E-commerce functionality, please get in touch with Priority Pixels for more information. Email us at, or call us on 01626 245061.

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