Forest Of Dean Stone Firms

Natural stone company, Forest of Dean Stone Firms Ltd, had two company websites: one trade and one commercial. But over time, this caused confusion for all their customers, as well as diluting the SEO value between them. What they needed was a smooth transition, bringing both sites together, creating one, easy to use website.

Background

Forest of Dean Stone Firm’s heritage is firmly embedded in Gloucestershire’s history and has been since the turn of the 20th Century. As a major supplier of Pennant Sandstone to the building and construction industry, they also have a commercial brand, Forest Pennant, that focuses on paving, cladding, flooring and more.

The fact that both companies needed a website made sense, but it was creating confusion for trade customers and end consumers alike. So the decision was made to bring the two sites together with a high level of SEO for both sectors, to form a single site, satisfying both trade and public at the same time.

The Brief

To overcome the issues of having two sites, Priority Pixels were asked to create a single website covering both brands. Special consideration was given to these key areas:

  • Website design – To create one, responsive site that covered both brands with easy navigation, yet had a definite distinction, between the two
  • Website development – To create a new website structure that worked for both brands, so neither was overpowering the other, with full SSL data security built in

The Process

The new website has been designed with WordPress to showcase the range of stone products available from both Forest of Dean and Forest Pennant. It provides technical specifications and stone details for the industry, as well as a section for the commercial Forest Pennant products. Plus, the site is responsive to serve the 40% of their site visitors using tablets and mobiles.

One of the more complex elements of the project was the website structure. As the new site is a mix of two websites, fodstone.co.uk and forestpennant.com, we had to create a new site structure that worked for both. With ease of navigation being a key requirement, we developed a menu that goes three levels deep, but remains easy to use.

Find out more

If you’d like more information about web development and design and how Priority Pixels can help you, contact us today! Email us on: hello@prioritypixels.co.uk or call 01626 245061.

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What we do

As an award-winning digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


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