Affinus

Founded in 2007 by members of the original Microsoft BizTalk development team, Affinus recently celebrated a decade of supporting Microsoft customers. Today Affinus retain a close working relationship with Microsoft and provide expertise to both Azure and BizTalk customers across on-premises, cloud, and hybrid environments.

Background

Affinus came to us looking for a new website. Their existing site had been online for a few years and was heavy on illustrations, light on content and did not reflect the companies service offering. With a need to push their business forward Affinus were looking for a fresh approach and hired Priority Pixels to do the job.

The Brief

We worked closely with the Affinus team to help deliver the following objectives:

  • Website Design
    Design a brand new website more in keeping with other IT providers, with less illustrations and more focused content.
  • Fully content managed
    A content management system to ensure the Affinus team can access, amend and add new content.
  • Import existing tech blog
    Import an existing Affinus tech blog from a different domain into the new website to help drive traffic and increase engagement.

The Process

Although the existing website had a lot of illustrations which the Affinus team were keen to move away from it was important to retain some of this style for the new website. New illustrations were created from scratch and used to enhance the home page design but without being to imposing or detracting from the content. Content is key to any website and Affinus services are displayed using an infographic to give the home page a clean and professional layout.

As a content management system was key to this project, we built the site using WordPress. Using the Advanced Custom Fields plugin we further customised the admin area to ensure the website was as easy to update as possible for the Affinus team.

The final piece of the puzzle was importing an existing tech blog that had been online for a number of years. Containing a wealth of technical support information, the blog was getting good regular organic traffic and it made sense to drive some of this traffic to the main Affinus website.

Find out more

If you’d like more information about how Priority Pixels can help with your website, contact us today! Email us on: hello@prioritypixels.co.uk, or call our team on 01626 245061.

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What we do

As an award-winning digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


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