Successful brand communication in the digital space starts with a blueprint for each step of the content lifecycle. A content strategy will help you define the style, concepts, formats and amplification methods of content best suited to meet your objectives.
If you’re a new brand or product looking to enhance your presence in the digital space, we will start with the Hygiene content. This may involve defining and creating brand guidelines, tone of voice, persona identification, website copy, introductory content & PR to introduce the brand.
Next, we’d be working on giving your website visitors reasons to return regularly via Hub content; something we plan out for you with the help of editorial planning and content calendars. This type of content typically manifests through engaging website content creation, social media content and email marketing.
Once Hub and Hygiene are sorted, it will be time to scale up. Here, your focus will likely be on gaining an edge over competitors and getting noticed by new audiences. This can be achieved with creativity at the core: innovative campaigns executed in different content formats that can be used and distributed via social media amplification, influencer marketing, digital PR and native content.
Living with schizophrenia was launched in 2013 in the UK to provide a platform for those living with schizophrenia in the wider sense: sufferers, carers and relatives. Priority Pixels designed and developed the website you see today and have helped maintain it from day one.
Content is posted to the site on a regular basis as information sheets, usually over 2,000 words in length. This regularly posted content has seen the site’s traffic grow from nothing when the site was launched five years ago, to over 50,000 visits a month. With no additional SEO being completed on the site since 2013, these figures show just how important content is.
With their growing portfolio, Deans Property needed a new website that could effectively showcase their completed projects. We worked with Deans Property owner, Carsten Dean, to gather information on the areas of work and what was involved in each project. When writing them, we took care not to overload them with technical details, but give visitors a quick, easy and informative overview. We also added specific SEO keywords throughout each case study to help drive traffic to the new site.