New Website Launched & Much More!

New Website Launched & Much More!

Posted: 30th March 2017

It’s been another busy month here at the office. With spring finally upon us it feels great to come out of the winter months and kick start the soon to be new financial year.

In June we will be celebrating our 1 year anniversary and we cannot wait. A big thank you to all our current clients for trusting and believing in us. We do hope you continue to enjoy our services.

Office Move
So whats been happening this month? Well the big news is that we have moved our London office. Our new London office address is:

65 Compton Street

Based in the heart of Clerkenwell the office is a short walk from the ‘tech hub’ of Old Street and Shoreditch. We hope this will provide a huge opportunity for our business and to help drive it forward.

Our Devon office hasn’t changed and you can find us here at:

8 South West Energy Centre
Long Road

New Website Launched
It’s with great pride that we recently launched the new Liquorice Work website. An e-commerce site that offers a huge range of amazing liquorice at fantastic prices.

An existing client of ours, she contacted us to upgrade her site and change her logo. She wanted to offer her customers a better and safer journey through her website and bring her brand into modern times. We provided a fully bespoke WordPress website with WooCommerce allowing her to show her products to sell online. The site was also installed with an SSL Certificate, to ensure the security of the personal details of her customers whilst they make a purchase on her site. The site is exactly what you would expect from an online sweet shop. The branding and logo are bright, fun and uses the amazing colours of liquorice to shine through. You know exactly what you are going to get when you visit the site. We have also set up Google Merchant Centre allowing the client to offer her products on the Google shop. This takes her sales to the next level by being able to offer her products directly to Google customers.

With more exciting projects currently being worked on we cannot wait to show you those once they have been launched.

Services We Offer
It’s worth pointing out that with all the websites we build we offer much more than just a website. We complete a number of other tasks, as part of the website build, to ensure your website has the best possible chance of success when it is launched.

  • We install and integrate Google Webmaster Tools (now called Google Search Console) and Google Analytics. Google Search Console allows the site to be indexed properly via way of installing your sitemap. Your pages will be indexed properly even when you add or update pages further down the line. It also allows you to see the keywords that have been used by your customers who have viewed your site. This allows you to ensure the copy on your website is relevant to those keywords so you can drive more traffic to your site. If you are thinking about starting a Google Ads campaign then these keywords will help you to set up the campaign properly. Google Analytics allows you to see the performance of your website. How many people are visiting your site, how long they stay on your site for, how quickly they leave your site and much more. This gives you real time data so you can see how successful your website is.
  • We optimise your website for mobile. Did you know that by late 2016 mobile internet usage had surpassed desktop for the first time? Some 51.3% of internet usage was on mobile. So by ensuring all our websites are optimised for mobile we are ensuring your website is seen by as many people as possible.
  • We ensure schema markup to help Google identify important data such as your business address, telephone number and email.
  • The final thing we include when we build websites is setting up your social media with matching branding so it all ties together. Now all businesses will need to be ‘social’. However, you will need to think about what social media platforms work best for your business (we can help you with that). When deciding about your social media just remember this. Social media can be very beneficial to your marketing efforts but if used incorrectly it can also be bad. Leaving accounts idle or not posting on them will have a detrimental effect on your rankings. So if you cannot maintain your social media presence regularly then its best not to have them. They are fantastic tools for your business so why wouldn’t you use them to your advantage?

So all of this is important for every website we build and not all web designers offer this as part of the initial web build. So make sure you ask if you are looking for someone to work on your website. If not then give us a call!As you all know SEO is a big thing these days but it is also a very complexed beast with over 200 Google algorithms to conker.

Building your website with all this included gives it the best possible chance at the very beginning of it’s life. Then once your site is built we can help you with your SEO or Adwords campaigns. We are Google Adwords certified and Bing Ads certified so have a lot of experience with these avenues. This means we can get more bang for your buck as our optimised ads generally cost less per click.

So thats it from us this month. We’d like to thank you once again for all your support. If you need any advice or want to talk about a project please do not hesitate to contact us.

Best Wishes
Priority Pixels

London Office: 01626 245061
Devon Office: 01803 226 440

About the author

Paul Clapp

Paul has over 15 years of web design and project management experience working in IT and marketing. As Co-Founder and Creative Director of Priority Pixels, Paul manages the day to day running of all web design and SEO related projects.

Connect with Paul on LinkedIn.

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