How Do I Start Social Media Marketing For My Business?
Posted: 28th July 2021
Social media marketing and digital strategies go hand in hand. In fact, when it comes to your digital strategy it is impossible to ignore the importance of social media marketing. With the click of a button, you can tell your brand story, drive engagement with your business account and even grow an online community. It may seem simple enough to manage a social platform, but the reality is building an authentic social media following is harder than it looks. Contrary to popular belief you can’t just hire a young person and call it a day – we’re not all digital experts okay?
Maybe your social media lacks focus and you’re not currently seeing a return on your investment, or perhaps social has never been a part of your digital strategy before and you’d like to implement a bespoke strategy that will drive traffic to your site. Either way, our in-house team can help you and your team understand the power of social media.
Why should I choose Priority Pixels for my social media marketing?
🧠 You’re paying for our brains
We’ve been quite clever about how we’ve built our team. It’s made up of a diverse collection of experts, brainiacs and creatives. When you walk through our door, you’re not just getting a social media plan – think of it as a spa break for your business. We’ll look after everything, from your social media to your web design. Pop some cucumber over your eyes, sit back and relax.
💭 We’re transparent with our clients
Priority Pixels will never kid you into thinking your strategy is already brilliant, and we’re not going to promise that you will go viral. We will however make sure that you have a solid brand identity and online community which can grow sustainably with your business.
👀 Our social media experts are passionate about finding new ways to drive your brand’s visibility
Whether it is keeping on top of changes in algorithms, or spending time testing new features, we’re really excited about putting your brand at the cutting edge of social media.
📈 We’re creative people, but we also understand the importance of your ROI (return on investment)
While there’s nothing better than being driven by inspiration, our team also understands that numbers are crucial to achievement. We will pour over analytics and ensure that we’re using data to drive sales and inform our creativity.
Which platform will suit my business and social media marketing strategy?
There isn’t a one-size-fits-all approach to social media, and often businesses will use a combination of platforms to reach their potential audience. Each platform has a different focus; a different algorithm and a different audience.
With over 2.38 billion monthly active users, Facebook’s usership is truly a global network. Despite whispers that Facebook is only used by your Mum & Dad, the platform’s largest demographic is still populated by a whopping 42% of 18 – 34-year-olds in the UK. Your mum and dad do buy stuff though, which makes it a vital part of your digital marketing strategy.
Twitter is the perfect platform to keep up with the latest trends and communicate with your audience. Content on Twitter tends to be topical and may benefit businesses that have an older audience with more disposable income.
Instagram is probably the most exciting tool in your social media arsenal. A millennial channel, with a dash of self-care culture and a hefty helping of meme culture, Instagram’s visual focus is the perfect shop window for your products. Around 30.1% of Instagram’s users are between the ages of 25 and 34, with women using the channel marginally more than men by just a smidgen. 80% of users actively visit business profiles every day, and if their recently announced strategy is anything to go by, Instagram is fast becoming the platform of small businesses, making it easier than ever to shop on the platform.
When you’re looking to target high net worth individuals or those in a particular field of business, Linkedin should be your go-to platform. Linkedin is the only platform that offers the opportunity to directly target consumers in a professional capacity, making it a stellar choice for any business, but particularly those in the luxury and B2B sectors.
Social media marketing 101: What is the difference between organic and paid social?
At Priority Pixels, we offer both organic and paid social.
Organic social refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. If your channels are growing organically, then that means you are receiving engagement and followers without paying for advertising.
Paid Social includes paid advertising, ‘sponsored’ posts or Influencer Marketing. Whilst this is a slightly different strategy to Organic Social, there are a few overlaps in the way that we approach the process. It is important to note that Paid Social is not included in the monthly Social Package, but can be added as part of your strategy.
Specialist content creation is vital to having a successful social media presence. Our in house team are committed to creating engaging and shareable content for your platform using a variety of techniques.
Create exciting visual content using stunning stock photography, or images supplied by the client.
📹 Understanding Video
Creating shareable content is key to social media success, and there is nothing more shareable than video content. We can create highly shareable video content using stock video or video supplied by the client. ( We can supply videography at an extra cost)
✍️ Creative copywriting
Developing your online voice is key to social media success. Our creative copywriters will work to deliver a consistent and engaging voice for your brand.
💿 Specialist software and optimal timing
Using specialist software, we can schedule posts ahead of time to ensure that posts get as much engagement as they can.
What next? A bit of banter and a good ol’ cuppa
With our in-house specialists at your disposal, we’ll dig deep into your brand to deliver the best social media strategy for your business.
The best things start with a cup of tea. Before we can begin to work on a strategy, we’ll get to know a bit more about you and your business. You’re welcome to come to the office to meet the team, have a conversation via zoom or on the telephone. At this point, we’re just scratching the surface, but we will need a bit of information about how you’d like to use social media.
A little bit like your GP, we’re going to need some background information before we work on a diagnosis. Some things that you might want to think about before we chat:
⚕️ Where does it hurt? Once we know what you’re struggling with, we’ll know how to help.
🩺 Is it chronic pain or something new? Tell us when your problems started.
👩⚕️ Have you been taking any medication at all? If you have been trying to solve your problems, how have you gone about it?
🏥 What are your goals for your business? Have you set any? How are you working towards these? Tell us what you want, what you really really want. Okay, so this is a bit of a mixed metaphor unless your GP is a Spice Girls fan – but you get it.
Your social media marketing strategy
Once we understand your business goals a little better, we’ll start thinking about your social media strategy. You might want to pin these questions to the fridge and have a ponder over your morning coffee. Don’t worry if you’re still unsure, we can chat about it together when we meet.
🤷♀️ Instagram, Facebook, Twitter, LinkedIn. Do these mean anything to you? Is your business currently using any of these in any way?
🥇 Obviously, you want to make more money, but what are your social media goals? Do you want to win friends? Influence people?
👌 If you’ve used social media for business before, how has that worked out for you? Did you get the results you wanted?
⏱ Long or short term? Do you want a complete overhaul of your social brand, or are you looking at a short term social strategy?
💰 Let’s get it out of the way. You should have a budget for your social strategy. If you don’t already have one, you’ll have to put one in place, so we can focus on how we get the most out of your campaign.
Like driving an automatic car for the first time, it can feel a bit alien at first but once you’ve tried, you’ll never drive a manual again. Take it from our director, Mr Paul Clapp, who refused to drive an automatic car for years – until he finally gave in. Now he walks into the office every morning with a big smile on his face.
The audit: research and discovery
Nearly everything we do at Priority Pixels starts with research and discovery.
This is where it gets a bit geeky. Once we’ve had a chat, we’ll start to dig a bit deeper. Some people like to call it an audit but we call it research and discovery.
“If you want to be a good archeologist, you gotta get out of the library!” – One of the Indiana Jones movies
Sure, we’ve got an idea of what your product is, but we’ve still got to get up close and personal with it. We’ll scour your analytics, get to know your brand and pour over any social media accounts that you’re already using. This will give us a good idea of what we’re working with. From these foundations, we’ll begin to build the house.
Knock Knock, who’s there? It’s me, Hetty Hockey sticks! (Or Peter Plumber or Gerry Gentleman… or …)
We never make assumptions about your audience. We’ll collect the data to best determine who your audience might be. This can be a really exciting time! Sometimes it might be who you least expect, ultimately unlocking those dead-end doors you might have been facing.
We’ll create some audience personas so you can understand who your online community might be, and how to talk to them. It might be that each persona lives on a different platform, or that several exist in the same place. You might want to switch up your communication depending on which platform you’re using, but we’ll go through that with you when we chat.
Getting Cosy With The Competition
You can learn a lot from watching what everyone else is up to. We will identify five of your strongest competitors (at a minimum). These may be brands within the same industry or companies with a similar audience to yours. For instance, a candle company might also have things in common with an interior design company or a lifestyle blog. If somebody is successfully reaching your audience, we want to know about it.
Smart Social Media Marketing Goals
Specific, Measurable, Attainable, Relevant and Time-bound. Yes, it sounds like a bit of marketing jargon, but it’s actually a pretty nifty way of ensuring that your strategy maintains a razor-sharp focus.
Ready. Set. Go!
Once we’ve done the geeky bit, we’ll get to work on the creative stuff. It’s time to focus on the story.
Our social media executive will brief the team on your bespoke plan. Every month, we’ll put everything together to build your social brand. We’ll focus on building a community and creating shareable, meaty content which can go the distance.
Although it is not essential, you might want to think about professional photography or videography at this point. Although it’s not a part of our social media package, but it is something we can help with.
Let’s get geeky!
Every month we will schedule content for your channels and constantly monitor your data to ensure maximum engagement. We’ll also maintain consistent communication with your audience.
Using the best analytics tools, we’ll test the effectiveness of the strategy by tracking metrics such as likes, engagement, click-through and conversion rates. Based on that data, we can tweak your strategy accordingly.
Social media strategy never actually ends. It’s about developing a voice that fits seamlessly with the rest of your business goals. For that reason, we’ll schedule regular catch-ups so we can review how it’s going and share ideas for how to develop your strategy.
Social media marketing with Priority Pixels
Priority Pixels is Devon’s best-kept secret. We’ve been engineering bespoke digital and social media marketing strategies since 2016. Our team is small but mighty, boasting a wealth of knowledge and expertise from web design and development to content marketing.
If you are after a social media marketing strategy that really works, please do get in touch.