Successful PPC Campaign and New Website for Gymboree Play & Music
Posted: 2nd November 2021
The year was 1976. It was the year Apple was founded by Steve Jobs and some other guy. The cult classic film Rocky was released in cinemas and a pint of milk was a whopping 9p. Meanwhile, in Marin County, Californian mum Joan Barnes was struggling to find the right play centre for her young children.
Essentially, Joan was after fun, age-appropriate activities in a safe environment where she could play and learn with her kids. Failing to find such a space, she did what any innovative mother with an entrepreneurial streak would do – she started her own in a church basement. More than forty years later, Gymboree Play & Music encompasses multiple franchises in over 30 countries. The business has grown from humble beginnings in small-town California, to a global enterprise. These days, Gymboree Play & Music is synonymous with early childhood education and development.
Gymboree Play & Music: From Church Basement to International Franchise
By combining education and play in their famously innovative classes, Gymboree Play & Music continues to foster confidence and creativity in young children even today. Perhaps most important, the business continues to give parents what Joan couldn’t find all those years ago – a safe, age-appropriate environment where they can learn and grow with their little ones.
Of course, we were beside ourselves when Gymboree Play & Music UK first approached us and asked for help with their website. The internationally renowned business is like, famous. We couldn’t be prouder to have built their current website – and added bonus, it’s a stunner. Our web development team really did go above and beyond for this one.
At the time, the business was also on the lookout for a new ad agency. Priority Pixels are experienced with all aspects of pay-per-click advertising, so we agreed we would take on their Google, Facebook and Instagram ads. You can see how it all went here*.
*Spoiler alert – it went well 👀