About the author

Charlotte Evans

When you need the perfect words, Charlotte is here to help. A real wordsmith with excellent attention to detail, Charlotte writes copy for all our media output including websites, ads, social media and print helping our clients to communicate important brand, company and marketing messages.

Google to switch all websites to mobile-first indexing by Sept 2020

Google to switch all websites to mobile-first indexing by Sept 2020

Posted: 9th April 2020

When developing a website, one thing to take into consideration is how responsive it is across different devices. In 2019, 52% of global website traffic came from people using mobile devices. With more people searching via mobile phones, it makes sense that you ensure your website is responsive on mobile devices. For a few years now, Google has been working on mobile-first indexing. They have recently announced that they will be switching to this completely in September 2020.

But what is mobile-first indexing? In this post, we will explain what it is and how you can prepare your website for the change.

Mobile-first indexing

Mobile-first indexing means that when Google bots scan your website, they will use the mobile version of content for indexing. This means that you need to make sure all your content on mobile devices is easily accessible. Up until September, your website will be moved to mobile-first indexing when Googles systems recognise that it is ready. Google’s top advice for making your website mobile friendly is:

  • Make sure any content (including text, images, videos, and links) are the same on both mobile and desktop view
  • All metadata and structured data is the same
  • Do not use separate mobile URLs

This update is relevant to all new and existing websites. If you are having a new website built, make sure that it is responsive across a range of different devices. This will mean that once your site has been indexed, your ranking will not be impacted.

When your domain is switched to mobile-first indexing, you will see an increase in Googlebot’s crawling your site. There are multiple ways you can check to see if your site has been indexed for mobiles. The status will be shown on the settings page of your Search Console. It will also be displayed in the URL inspection Tool when you check a specific URL.

Whilst your website will still occasionally be crawled via the desktop version, it will predominantly be done via Google’s mobile smartphone user-agent. The user-name will match the Chromium version used for rendering.

Find out more

If you would like to find out how the team at Priority Pixels can help make your website responsive across different devices, then get in touch today by emailing: hello@prioritypixels.co.uk

Digital Marketing

Digital Roundup: Including How IKEA Used Digital Strategy to Gain Rich Customer Insights (and make more money!)
Digital Roundup: How The Latest Apple Update Could Affect Your Facebook Ads and More
£20 Million in New Grants to Boost Recovery of Small Businesses

Web Design

How to optimise your website for successful lead generation in 2021
New Website For Australia Based Knox Learning Alliance
The Compassion Project Book Launch

Best of Websites

10 Best SEO Agencies of 2021
20 Best Digital Marketing Agency Websites of 2020
50 Best Christmas Websites of 2020

SEO

Why Your Website Needs A Regular SEO Audit
Simple on-page SEO checklist
How to optimise your website for voice search in 2020

Industry News

How to Create Content for Different Channels
5 Proven Ways To Improve E-Commerce Business Performance
9 Smart Tips to Make More Money With Google Ads

Company News

We are hiring!
Lockdown 3.0 Update
Merry Christmas from the team at Priority Pixels!

What we do

Priority Pixels is an expert media, design and digital marketing agency offering a full range of creative services designed to help our clients stand out from the crowd.

Our experienced team will work with you to drive your business forward online by creating websites that are built to last, memorable branding, clever SEO and paid ad campaigns that work.

By providing innovative digital experiences for your target audience, improving customer interactions and offering authentic engagement through market leading campaigns we can deliver the results your company needs.


View all services

Some of our clients

NHS
National Trust
V.Group
Nexant
Revitalise Dental Centre
Epwin Group
Gainsborough Healthcare Group
Force Cancer Charity
Acronyms
Gymboree
Castles Estate Agents
Send

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

Let's Chat