Google pledges $340 million in Google Ads credits for SMBs

Posted: 7th May 2020

Google has announced an $800 million pledge to support small businesses and health organisations during the global coronavirus pandemic. $340 million of that will be offered to small and medium businesses in the form of Google Ad Credits.

To be eligible for this offering, all you need to have is a Google Ads account that has been active since 1st January 2019. Eligible accounts will receive notifications in the coming months on how to claim the credits. These credits can be used across any Google platform and on any type of campaign including search, display, and even YouTube ads.

On top of this $340 million in ad credits, Google is also giving $20 million in ad grants specifically to NGOs and community financial institutions to help run public service announcements on the resources and relief funds that are being made available to small and medium businesses.

The World Health Organisation and government agencies ad grants are being increased from $25 million to $250 million. This is to help provide vital information on how the general public can help reduce the spread of coronavirus and stay safe.

Small and medium businesses are most vulnerable during an economic crisis. Google has said that by providing these grants to small businesses, it hopes to ‘alleviate some of the costs to stay in touch with their customers.’ Whilst we do not yet know how these credits will be distributed, they will certainly help small and medium businesses keep advertising during this uncertain time.