All new businesses need to advertise; whether it’s posters, radio, television or the web. Without advertising potential customers will never know you exist and as a result your business could fail. Even business giants such as Coca Cola and McDonalds still need to advertise, the need to excel in the market place is no different for a global enterprise than a small business.
So, how can the internet help your business? The benefits of a web site speak for themselves. A web site is accessible 24 hours a day to a global market. It is very cheap advertising, hosting for your site costs as little as £40 a year. Compare this to print media such as brochures and flyers and you’ll soon notice a big difference in costs. It is a great way to show off and when designed efficiently can be a real asset to your company or business.
If your business doesn’t already have a web site then you need to get one. Even if your business is already successful, not being on the web could be losing you potential custom. If you decide not to have a web site you can still build a web presence by submitting your business to various free business listings such as Google Local Business Center or Freeindex. That way, someone searching for your business will at least be able to get your contact details or opening times.
If you already have a web site there are numerous things you can do to further promote your business online.
A great way to get your business noticed online is new content. The more unique and relevant content you add to your site the more traffic you will get. You could create your own RSS feed or join web sites such as Digg, designed for people to share news articles and stories. The more quality content you create, the more visibility your site (and business) will get.
SEO stands for Search Engine Optimisation. This is primarily the job of the person who designed your site. When designing a site there are certain factors that need to be taken into account. Web sites are not just visual, they need to be coded correctly, certain accessibility standards need to be taken into account and the better your web site adheres to these standards the greater your chances are of being picked up by search engines.
Below is basic checklist to ensure your web site is coded correctly:
The above is a very basic list; there are numerous factors to take into account with SEO. For further details check out the following:
SEO tips – from Submit Express UK
Ultimately, ensuring your web site is coded correctly will draw more traffic to your web site and if your web site has done its job, get you more business.
If you want to really push your web site online then you’ll need to think about using Google AdWords. The processes described above are known as organic and they can only take your site so far. AdWords is not a free service, it works on the basis that you pay when people click your ads. The ads are fully customisable and appear alongside organic search results, however they are much more likely to appear higher up the search results and will be placed in a more prominent position.
If you want to be found on Google then AdWords will get you where you want to be much quicker than organic SEO, but you will have to pay for the privilege.
If you would like more information on Google AdWords then take a look at the following page.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.