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Tom Slipkus

Tom is a writer and content strategist who helps B2B companies and agencies develop content around a wide range of topics. He specialises in writing mid and bottom funnel articles that educate and engage audiences, helping increase traffic, get more subscribers and turn readers into loyal customers.

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5 Effective Tips for Increasing WordPress E-commerce Website Conversion Rates

5 Effective Tips for Increasing WordPress E-commerce Website Conversion Rates

Posted: 12th June 2019

E-commerce businesses operate as online stores where retailers can sell all sorts of products online without having to pay for retail space or shop assistants. There are quite a few platforms that allow the creation of such a store and one of the best is definitely WordPress.

As a matter of fact, one of the main reasons why online stores have never been more popular is exactly due to the fact that building a WordPress e-commerce website and selling products online is rather simple.

Thanks to that, the competition in the e-commerce industry is incredibly fierce and the vast majority of retailers find it difficult to come up with new ways to draw more people to their websites and increase conversion rates.

Conversions are absolutely the most important but also the most elusive part of an e-commerce business. If you run an e-commerce business yourself, you know how important unique visitors are. But the bottom line is – you need those visitors to convert and eventually make purchases.

And how can you do that? Take a look below and find out what you can do to improve your WordPress e-commerce website conversion rates.

Website Design Matters

Since the article revolves around e-commerce businesses, it is important to know that every customer interaction matters, especially the type of interaction that takes place on your website.

Nonetheless, even though a lot of e-commerce business owners know that crucial action happens on the website, they don’t do much to design their website for conversions. It should be noted that poor website design is one of the biggest reasons why a number of e-commerce businesses fail to generate conversions.

It is important to have a unique and sleek website that is also functional. Looks do matter a lot but know that functionality still plays the main role. If you want to create a stunning website, monitor competitors’ websites and copy their best achievements or even do better than them. That way, you will always be able to stay one step ahead of the competition.

Finally, consumers often decide whether to stay on a website or leave based on the website’s landing page. Therefore, you should come up with an appealing landing page design, make the navigation easy, and optimise the website for all devices.

Many consumers use their phones when buying, so your website has to be fully responsive on mobile devices. Consumers love it when the website looks nice but they like it even more when they can load it on all their devices and navigate through it easily.

Website Speed Follows Closely

Now that your site’s design has convinced a prospect to stay and look for something valuable, it is time to talk about the speed of your WordPress e-commerce website.

Conversion rates are heavily affected by the site speed because consumers do not like waiting. You may not know it but a one-second delay can actually make your conversion rate drop by 7 percent.

Ridiculously long load times lead to bad user experience. Waiting will make your visitors leave the website faster and that means less revenue for you. That is why you need the plugins and themes that will improve your website’s speed.

Remember that a simple redesign is a one-time financial investment, while a bad website design could cost you everything. You want your customers to have great user experience on your website, right? Therefore, it is extremely important to pay attention to customer satisfaction metrics, especially when you want to increase e-commerce website conversion rates.

Do not allow long load times to stand between you and those conversions. Instead, do your best to make your website fast and responsive.

Learn from Reviews

You may have top-notch products but your existing customers need to prove that by leaving a great rating or review whenever they buy something from your store. Positive reviews and ratings can help boost conversion rates. Therefore, providing a review section is crucial, as it invites your customers to share their positive experience with others.

The bottom line is that quality products get sold and the bad ones disappear from the market. However, the power of reviews is incredible. Even if you don’t nail it with a product or two, reviews will help you make them better or remove them from your store.

Moreover, make sure to include customer testimonials, since people like to read about other people’s experiences before buying a product. Seeing whether a product is rated with five or three stars may be enough for some customers but a full testimonial works better for those that are tough nuts to crack when it comes to online shopping.

Partner with Amazon

Becoming an Amazon affiliate website can help you become credible in the eyes of your customers and therefore it can do wonders for conversion rates. There are more and more of these sites and those that have implemented this strategy in some form can already see its benefits.

You can increase your affiliate earnings by building up a great target audience, implementing the best SEO practices, as well as creating valuable content. However, you can also benefit from Amazon listing optimisation. Still, make sure to let your customers know how you make money and that you are partnered with Amazon. Remember, being honest to your buyers always pays off in the long run.

These strategies are well known for helping increase conversion rates for Amazon affiliate sites. Maybe you don’t like the idea of becoming an affiliate website but you should give it a try. If it doesn’t work, you can always go back to being an independent e-commerce business.

Optimise the Checkout Process

Tom Slipkus

Determining which tip from this list is the most important is not easy at all but improving your checkout process sits right there at the top.

Even though it was mentioned that the landing page is extremely important for conversions, the checkout process is perhaps even more important precisely because it is closer to the actual conversion. The checkout process has to be seamless, without errors or confusing elements, as these can have a huge negative impact on your sales.

For example, Expedia suffered a major blow in revenue simply because a lot of its customers confused two fields in their registration process. Of course, this issue was relatively easy to fix but the company realised this only after they had lost a hefty amount of money.

Therefore, always strive to improve your checkout process, test it for potential issues, and even do a split test to see what works best for your audience.

Final Thoughts

Once you have all these segments of your website checked and optimised, you can move on to the next steps. However, the tips above are crucial for conversion rates and that is exactly why they were compiled as a list.

Payment solutions, photos, content, abandoned carts, email marketing, and many other segments affect conversion rates as well but that is a topic for another article. Make sure to consider the tips above first and then move to other fields that can be improved.

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